每经记者｜王郁彪 每经实习编辑｜余婷婷 5月7日，淘宝天猫与小红书签订战略合作协议，打造"红猫计划"，宣布双方将进一步开放融合，打通 从"种草"到购买的全链路，共同助推商家生意增长。同时，双方首次打开效果广告链路，共同新增笔记 下方"广告挂链"功能，对于前期加入试点的品牌来说，在小红书的投放内容可直接跳转至淘宝天猫。 点评：此次合作是双方在流量变现和内容电商领域的一次深度探索。淘宝天猫通过与小红书的合作，能 够更好地利用小红书的"种草"能力和流量优势，提升平台的用户黏性和转化率。小红书则借助淘宝天猫 的电商生态，实现从内容到交易的闭环，增强其商业变现能力。 #电商新零售 NO.1 淘宝天猫与小红书签订战略合作，打造"红猫计划" NO.2 京东、天猫、抖音电商、快手电商公布"618"节奏 5月7日至8日，京东、天猫、抖音电商、快手电商陆续公布"618"节奏。 丨2025年5月5日—5月11日丨 2025年京东"618"将于5月31日晚8点正式开启。从整体节奏来看，今年京东"618"主打双大促联动。5月 13日晚8点，"心动购物季"率先开启。天猫"618"第一波抢先购也将于5月13日晚8点开启预售。 2025年" ...

Group 1: E-commerce Promotions - Douyin E-commerce announced a "618" merchant incentive policy, investing billions in cash subsidies and trillions in traffic resources to boost merchant sales during the event from May 13 to June 18 [1] - Tmall simplified its "618" promotion rules, offering a single official discount method with a base discount starting at 15% and a maximum discount of 50%, enhancing user shopping experience [2] - Kuaishou E-commerce launched its "618" shopping festival, providing 20 billion in subsidies and trillions in traffic support to help merchants grow their sales during the event [3] Group 2: Marketing Strategies - JD.com introduced the "JD Eating, Drinking, and Entertainment Season" from May 8 to June 1, featuring a large IP amusement park and significant discounts across all categories, leveraging emotional resonance in marketing [4] Group 3: Technology and Innovation - Apollo and Shenzhou Car Rental announced a deep collaboration to launch the world's first autonomous vehicle rental service, aiming to provide accessible smart travel services and enhance the integration of technology and tourism [5]