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拓宽平台产业链对接渠道 构建高效协同电商生态
Sou Hu Cai Jing· 2025-09-17 00:25
Group 1 - The event marked the launch of the 2025 Guangxi Guigang & JD.com Harvest Online Shopping Festival and the Guigang Agricultural Specialty Products Supply and Marketing Conference, aiming to enhance the sales of agricultural products and strengthen supply-demand connections [1][10] - The cooperation agreement signed between Beijing JD Century Trade Co., Ltd. and Guigang New Development Investment Group Co., Ltd. focuses on deep collaboration in commerce, logistics, agriculture, and digital economy to foster the development of Guigang's e-commerce industry [5] - JD.com plans to provide comprehensive services for Guigang enterprises, including store setup, operational support, and supply chain optimization, to enhance the visibility of local products and create a regional public brand [5][10] Group 2 - Guigang, known as the "granary of Guangxi" and "land of fish and rice," has a strong agricultural foundation and is a key production base for various crops and livestock [8] - The collaboration with JD.com is seen as a significant step towards digital economic development, expanding the market channels for Guigang's agricultural products, and increasing farmers' income [8][10] - The event showcased local agricultural specialties, including dairy products and rice, facilitating direct interaction between producers and JD.com representatives, enhancing the overall market engagement [8]
开网店不烧钱,也能稳稳成长?
虎嗅APP· 2025-03-07 10:35
Core Viewpoint - The article emphasizes the need for e-commerce platforms to shift from a competitive model focused on "robbing merchants" to one that prioritizes "nurturing merchants" for a healthier business ecosystem [9][10][26]. Group 1: E-commerce Platform Strategies - The emergence of platforms like DeepSeek has sparked discussions on optimizing the business environment, highlighting the importance of "streamlining administration, combining management, and optimizing services" [1]. - Platforms should adopt a service philosophy of "no interference unless needed, and responsive to requests," which is essential for a healthy commercial ecosystem [14][23]. - JD.com has entered the food delivery market with a "0 commission" strategy, positively impacting quality and worker protection in the industry [1]. Group 2: Retail Industry Challenges - The retail industry has been trapped in low-level competition, where new stores struggle to survive due to high advertising costs and complex platform rules [2]. - The article notes that the e-commerce sector has reached a point where change is necessary, advocating for long-term ecological development rather than short-term fee reductions [3]. Group 3: JD.com's Merchant Support Initiatives - JD.com has seen a significant influx of merchants, with many choosing to focus on the platform due to its support for third-party sellers, including increased resource allocation and professional guidance [4][12]. - The "Spring Dawn Plan" by JD.com aims to simplify the process for new merchants, offering zero-cost store openings and advertising subsidies, thereby reducing operational complexity [11][20]. - The plan has resulted in rapid growth for new merchants, with some achieving sales figures that rival those of established competitors within months [5][10]. Group 4: Long-term Ecosystem Development - The article highlights a consensus in the industry that the competition among e-commerce platforms has shifted from "robbing merchants" to "nurturing merchants" [9][27]. - JD.com's approach includes significant investments in advertising and support for merchants, with plans to allocate at least 1 billion in advertising subsidies [20]. - The focus on service quality and operational support is expected to enhance the overall ecosystem, allowing merchants to thrive without excessive costs [25][27].