Core Viewpoint - The article emphasizes the need for e-commerce platforms to shift from a competitive model focused on "robbing merchants" to one that prioritizes "nurturing merchants" for a healthier business ecosystem [9][10][26]. Group 1: E-commerce Platform Strategies - The emergence of platforms like DeepSeek has sparked discussions on optimizing the business environment, highlighting the importance of "streamlining administration, combining management, and optimizing services" [1]. - Platforms should adopt a service philosophy of "no interference unless needed, and responsive to requests," which is essential for a healthy commercial ecosystem [14][23]. - JD.com has entered the food delivery market with a "0 commission" strategy, positively impacting quality and worker protection in the industry [1]. Group 2: Retail Industry Challenges - The retail industry has been trapped in low-level competition, where new stores struggle to survive due to high advertising costs and complex platform rules [2]. - The article notes that the e-commerce sector has reached a point where change is necessary, advocating for long-term ecological development rather than short-term fee reductions [3]. Group 3: JD.com's Merchant Support Initiatives - JD.com has seen a significant influx of merchants, with many choosing to focus on the platform due to its support for third-party sellers, including increased resource allocation and professional guidance [4][12]. - The "Spring Dawn Plan" by JD.com aims to simplify the process for new merchants, offering zero-cost store openings and advertising subsidies, thereby reducing operational complexity [11][20]. - The plan has resulted in rapid growth for new merchants, with some achieving sales figures that rival those of established competitors within months [5][10]. Group 4: Long-term Ecosystem Development - The article highlights a consensus in the industry that the competition among e-commerce platforms has shifted from "robbing merchants" to "nurturing merchants" [9][27]. - JD.com's approach includes significant investments in advertising and support for merchants, with plans to allocate at least 1 billion in advertising subsidies [20]. - The focus on service quality and operational support is expected to enhance the overall ecosystem, allowing merchants to thrive without excessive costs [25][27].