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超越“网红”:中山崖口村的农文旅融合“新算法”
Nan Fang Nong Cun Bao· 2025-11-06 06:04
Core Viewpoint - The article discusses the successful transformation of Yunkou Village in Zhongshan City, Guangdong Province, into a thriving rural tourism destination through a unique integration of agriculture, culture, and tourism, referred to as the "Yunkou Algorithm" [7][8]. Group 1: Visitor Statistics and Growth - Yunkou Village attracts 10,000 to 20,000 visitors daily, with a total of 5.84 million visitors in 2024, and an expected increase to over 6 million this year [4][5]. - The opening of the Shen-Zhong Channel in 2024 has significantly boosted visitor numbers from cities like Hong Kong and Shenzhen [3][4]. Group 2: Development Strategy - The village's development strategy includes a focus on agricultural sustainability, utilizing a crop rotation model that maximizes ecological benefits and aesthetic appeal [18][20]. - The initial wave of popularity was driven by the "Yunkou Claypot Rice," which became a viral sensation in 2017, leading to a systematic layout of the tourism industry [14][15]. Group 3: Targeting Young Consumers - Yunkou Village has successfully tapped into the younger demographic through initiatives like the Dongdi Market, which offers low-cost entrepreneurial opportunities and has become a popular destination [29][30]. - The market features over 90 stalls, with a significant portion operated by local residents, enhancing community engagement [30][31]. Group 4: Infrastructure and Amenities - The village has developed over 30 cafes, 13 inns, and 18 food stalls, creating a "food economy belt" that spans over 6 kilometers [42][43]. - High-end accommodations, such as the "Wild Courtyard" inn, have been established to cater to visitors seeking relaxation and unique experiences [36][41]. Group 5: Entrepreneurial Opportunities - The village promotes a culture of entrepreneurship, with over 170 young people returning to start their own businesses, ranging from cafes to specialty product sales [50][51]. - The local government supports this entrepreneurial spirit by providing resources and infrastructure, ensuring that the benefits of tourism flow back to the community [62][63]. Group 6: Brand Development and Innovation - Yunkou Village has enhanced its agricultural products' branding, notably increasing the price of its selenium-rich rice from 2.5 yuan to 20 yuan per pound, with an annual production of 3.2 million pounds [81][82]. - The introduction of a self-branded coffee line aims to ensure quality and stability in the local coffee market, further diversifying the village's agricultural offerings [84][85]. Group 7: Future Plans - Future initiatives include improving transportation infrastructure, revitalizing old industrial areas, and developing high-end tourism projects to enhance the village's appeal [87][89].
2025定安糟粕醋美食文化周开幕
Hai Nan Ri Bao· 2025-10-02 01:05
Core Viewpoint - The 2025 Ding'an Zhaocai Vinegar Food Culture Week has commenced, focusing on the promotion of the intangible cultural heritage of Zhaocai vinegar through various engaging activities and events [1] Group 1: Event Overview - The event features a "super long banquet + thousand-person hot pot" setup, creating a vibrant atmosphere with a strong emphasis on both visual and taste experiences [1] - The food culture week will take place across 10 towns in Ding'an County and will last until the end of the National Day and Mid-Autumn Festival holidays [1] - Over 70 activities, including a food market and a rural coffee carnival, will be held, allowing visitors to enjoy local delicacies such as Zhaocai vinegar hot pot and other regional specialties [1] Group 2: Cultural and Economic Impact - The "Ding'an Zhaocai Vinegar Craftsman" labor brand was officially launched during the opening ceremony, aiming to promote the skills and heritage associated with vinegar production [1] - The event will also feature a "Ding'an Goodies" gift corridor, showcasing local products like selenium-rich rice and Ding'an rice dumplings, which are intended to be marketed nationwide [1]
定安将举办糟粕醋美食文化周系列活动
Hai Nan Ri Bao· 2025-09-30 01:54
Core Insights - The 2025 Ding'an Zhaompo Vinegar Food Culture Week will be held during the National Day and Mid-Autumn Festival, featuring over 50 tourism and cultural activities centered around the provincial intangible cultural heritage of Zhaompo vinegar [1][2] - The event aims to provide a rich experience for visitors, including local delicacies, cultural performances, and various entertainment options [1] Group 1: Event Details - The theme of the event is "Delicious Food, Vinegar for the Future," and it will take place across 10 towns in Ding'an [1] - The opening ceremony on October 1 will feature a "Thousand-Person Long Table Feast" showcasing a unique dining experience with a long communal table and vinegar hot pot [1] - Various activities such as the Zhaompo Vinegar Food Market, Rural Coffee Festival, and Stargazing Music Festival will be held, allowing visitors to enjoy local flavors and cultural experiences [1] Group 2: Visitor Experience and Safety - Eight themed tourism routes have been developed to enhance visitor experiences, along with promotional activities like the "Vinegar Passport" for rewards and discounts [2] - The local government emphasizes food safety with comprehensive monitoring measures to ensure consumer protection during the event [2] - Preparations for the event are nearing completion, including the establishment of consumption scenarios and temporary parking facilities [2]
鱼满舱、稻谷黄 “梯田+”撬动农旅融合产业链 村民乐享发展红利
Yang Shi Wang· 2025-09-19 07:10
Group 1: Agricultural Development - The Fengyan Terraces in Hanyin, Shaanxi, have a rice planting area of 12,000 acres with a yield exceeding 450 kg per acre this year [1][3] - The terraces have been recognized as a World Irrigation Heritage site, enhancing their cultural and agricultural significance [3] - A selenium-rich rice processing enterprise was established in August, improving the value and brand influence of the rice produced [3] Group 2: Aquaculture and Seafood Industry - The crab-catching season for Taihu Lake has officially begun, with local farmers reporting that 90% of the female crabs have matured [5][7] - The average weight of the crabs is between 2.5 to 3.0 taels, with yields ranging from 180 to 250 jin per acre [5] - The introduction of quality water sources and aquatic plants has positively impacted crab growth [7] Group 3: Fishing Industry - The first catch of seafood after the East China Sea's fishing ban was successfully brought to port on September 17, with fresh catches being rapidly transported to markets [9][11] - A specialized transport vessel, known as a "fish transport ship," consolidates catches from various fishing boats, enhancing efficiency in the supply chain [13] - With the resumption of fishing, seafood supply is expected to increase, leading to a stable or declining price trend for common seafood varieties [15]
拓宽平台产业链对接渠道 构建高效协同电商生态
Sou Hu Cai Jing· 2025-09-17 00:25
Group 1 - The event marked the launch of the 2025 Guangxi Guigang & JD.com Harvest Online Shopping Festival and the Guigang Agricultural Specialty Products Supply and Marketing Conference, aiming to enhance the sales of agricultural products and strengthen supply-demand connections [1][10] - The cooperation agreement signed between Beijing JD Century Trade Co., Ltd. and Guigang New Development Investment Group Co., Ltd. focuses on deep collaboration in commerce, logistics, agriculture, and digital economy to foster the development of Guigang's e-commerce industry [5] - JD.com plans to provide comprehensive services for Guigang enterprises, including store setup, operational support, and supply chain optimization, to enhance the visibility of local products and create a regional public brand [5][10] Group 2 - Guigang, known as the "granary of Guangxi" and "land of fish and rice," has a strong agricultural foundation and is a key production base for various crops and livestock [8] - The collaboration with JD.com is seen as a significant step towards digital economic development, expanding the market channels for Guigang's agricultural products, and increasing farmers' income [8][10] - The event showcased local agricultural specialties, including dairy products and rice, facilitating direct interaction between producers and JD.com representatives, enhancing the overall market engagement [8]
远山的回响丨一粒米的密码:谢坪村梯田的“硒谷”奇迹
Yang Guang Wang· 2025-08-23 01:18
Core Viewpoint - The article highlights the transformation of Xieping Village in Jiangxi's Yichun region, showcasing how the integration of AI technology and ecological agriculture has revitalized the community and its agricultural practices, leading to a successful rural revitalization initiative. Group 1: Agricultural Transformation - Xieping Village faced challenges such as soil compaction and low productivity, leading to near-abandonment of its terraced fields before the introduction of "selenium-rich" rice cultivation in 2022 [2] - The village's agricultural revival involved community collaboration, with local leaders and returning villagers forming a cooperative to fund the selenium-rich rice project, raising 700,000 yuan through investments from 14 local entrepreneurs [9] - The initial attempts at organic farming faced setbacks, with the first year's yield being less than 400 pounds per acre, resulting in a loss of nearly 200,000 yuan for the cooperative [12] Group 2: Scientific Collaboration - The collaboration with Dr. Zhou Wenjun from the Chinese Academy of Sciences brought scientific expertise to address soil degradation issues, leading to soil improvement strategies [13][14] - The research identified critical soil conditions, including low organic matter and high acidity, which were detrimental to crop yields [14][16] - Successful experiments in cultivating beneficial microorganisms led to a breakthrough in soil health, enabling the revival of the terraced fields [20] Group 3: Economic Impact - By 2024, the cooperative reported a significant increase in agricultural productivity, with per-acre income rising from less than 900 yuan to 12,000 yuan, marking a successful turnaround for the village [22] - The introduction of selenium-rich rice not only improved local agriculture but also attracted tourism, with visitors interested in experiencing the terraced fields and purchasing local products [21][24] - The village's transformation has become a model for rural revitalization, blending traditional agricultural practices with modern technology and tourism [26]
狂欢5天!来中山看村BA,品香农风味
Nan Fang Nong Cun Bao· 2025-06-24 09:03
Core Viewpoint - The article highlights the upcoming "Village BA" basketball tournament in Zhongshan, Guangdong, which will take place from June 24 to June 28, 2025, featuring local agricultural products and cultural experiences as part of the event [2][22]. Group 1: Event Details - The "Village BA" tournament will be held in Shaxi Town and Dapeng Town, showcasing a blend of sports and local culture [3][4]. - The event aims to create a community-oriented, culturally rich atmosphere that incorporates agricultural experiences, product exhibitions, and local cuisine [5][6][7][8]. Group 2: Agricultural Branding - The "Zhongshan Xiangnong" brand alliance will support the event by showcasing high-quality agricultural products, reinforcing its position as a trusted source of local goods in the Greater Bay Area [11][12]. - The event will feature a designated area for the "Zhongshan Xiangnong" brand, highlighting well-known local products such as cured meats, pigeon soup, and specialty rice [13][14]. Group 3: Competition Structure - A total of 8 teams will participate in the Guangdong provincial tournament, with the top two teams advancing to the national regional competition [16][18]. - The participating teams include representatives from various cities, emphasizing regional competition and community engagement [17].
文创消费持续上“新” 文化产业加速升级
Xin Hua She· 2025-05-27 05:12
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair concluded, showcasing over 120,000 cultural products and more than 4,000 cultural industry investment and financing projects, highlighting the accelerated upgrade of the cultural industry through "technology + culture" integration [1][15]. Group 1: Technology and Innovation - The fair featured a deep integration of culture and technology, with the establishment of an AI exhibition area, showcasing innovative products like the humanoid robot "Xialan S01," which can express 22 different emotions and interact with visitors [3][5]. - The transition from traditional "static viewing" to "immersive interaction" in cultural experiences is driven by technology, which has evolved from being a mere tool to becoming a core driver of narrative structure and dissemination methods [5][11]. Group 2: Cultural Consumption and Economic Impact - The fair has created new cultural consumption scenarios, with a cumulative transaction volume exceeding 3 trillion yuan by 2024, serving over 45,000 cultural industry enterprises and showcasing over 2 million cultural creative products [11][15]. - Companies like Guangdong Guanghong Asset Management are leveraging online and offline strategies to promote local cultural tourism projects and traditional crafts, achieving significant sales, such as 700,000 yuan in online sales within two hours [11]. Group 3: Cultural Export and Globalization - The fair highlighted the growing international presence of Chinese culture, with major companies like Tencent and NetEase showcasing their successful cultural products, including adaptations of web novels and games that have gained global recognition [13]. - The fair has expanded significantly, from 45,000 square meters to 160,000 square meters, with the number of participating companies increasing from over 700 to 6,280, reinforcing its status as China's premier cultural industry exhibition [15].
恩施硒产业推介活动在京举行 签约采购协议总额1.83亿元
Zhong Guo Xin Wen Wang· 2025-05-19 08:27
Core Insights - The "5·17" scientific selenium supplementation promotion event was held in Beijing, resulting in the signing of 8 procurement agreements totaling 183 million yuan [1] - Enshi Prefecture aims to establish itself as a national hub for the selenium industry, with significant advancements in selenium culture, industry, and technology [1] - The area dedicated to specialty bases in Enshi has exceeded 7 million acres, with 762 selenium processing enterprises and 377 high-tech companies involved in selenium [1] Industry Development - Enshi has established 5 national and 9 provincial scientific innovation platforms, contributing to the formulation of various national and industry standards [1] - The region has applied for 233 national invention patents and registered 299 selenium-related trademarks, along with 35 geographical indication trademarks [1] - The selenium-rich tea from Enshi is exported to over 20 countries, and the region's selenium-rich agricultural products have developed into a trillion-yuan industry cluster [1] Product Showcase - During the event, over 150 selenium products from more than 20 enterprises in Enshi were showcased, including selenium-rich tea, potatoes, rice, fruits, vegetables, and various functional products [2] - Enshi has successfully created over 50 selenium science education bases and distributed more than 100,000 selenium science promotional materials [2] - The cumulative outreach of selenium science promotion activities has reached over 20 million people through various exhibitions and online platforms [2]