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插件式AI应用异军突起 手机厂商原生智能助手陷增长瓶颈
Group 1: AI Application Market Dynamics - The AI application market in China is undergoing significant changes, with "embedded" plugin AI applications experiencing explosive user growth, reshaping the mobile internet ecosystem [1] - As of May, the monthly active users (MAU) of plugin AI applications reached 580 million, marking a year-on-year growth rate of 106.0%, making it the leading category among AI applications [1] - Major players like Douyin and Tencent are rapidly capturing market share with their AI search services, achieving MAUs of 200 million and 160 million respectively [1] Group 2: Challenges for Native AI Apps - Native AI applications from mobile manufacturers are facing growth bottlenecks, with MAUs at 500 million in May, reflecting a modest year-on-year growth of only 9.5% [2] - These applications are experiencing user diversion due to the strong user acquisition efforts of native apps from internet companies, leading to a slowdown in user growth and usage frequency [2] - The average monthly usage frequency for these native AI applications is 17.7 times, indicating a decline in user engagement [2] Group 3: Polarization in AI Application Landscape - Internet and AI technology companies' native applications show a clear polarization, with overall MAUs at 27 million in May, driven by top applications like DeepSeek and Doubao, which have MAUs of 16.8 million and 13 million respectively [2] - However, 83.8% of smaller AI applications have MAUs below 1 million, with many experiencing a continuous decline in user numbers [2] - The PC-based AI application sector also reflects this polarization, with an overall MAU of 19 million, indicating a challenging environment for smaller developers [2] Group 4: Competitive Landscape and Ecosystem Development - The competition in AI applications has entered an ecosystem-building phase, with major players optimizing the entry points and forms of plugin AI to attract more users [3] - Companies are leveraging their strengths to bind AI plugins and create new competitive advantages, such as Tencent's focus on AI search and social interaction plugins [3] - This shift is not only squeezing the market share of native AI applications from mobile manufacturers but also altering traditional user habits in searching for news and processing images [3]