Workflow
京畿道和平徒步产品
icon
Search documents
同程旅行(0780.HK)与韩国京畿观光公社签署战略合作备忘录
Ge Long Hui· 2025-05-28 01:52
Group 1 - The core viewpoint of the article highlights the strategic partnership between Tongcheng Travel and the Gyeonggi Tourism Organization of South Korea, focusing on market promotion, product development, and sustainable development initiatives [1][2] - Both parties will develop mid-to-high-end tourism products that cater to the diverse needs of Chinese tourists, leveraging Gyeonggi-do's unique attractions such as filming locations for Korean dramas and Starfield Suwon [2] - The collaboration aims to promote low-carbon travel models in response to global sustainable tourism trends, enhancing the appeal of Gyeonggi-do as a must-visit destination for Chinese travelers [2][3] Group 2 - The partnership is expected to accelerate the penetration of the Gyeonggi-do tourism brand in the Chinese market, which is crucial as China is one of South Korea's most important source markets for tourists [2][3] - Recent data from the Korea Tourism Organization indicates a significant increase in bilateral tourism, with 2.66 million South Korean visitors to China in Q1 2025, marking a 24.1% year-on-year growth [3] - The young demographic (ages 20-40) constitutes over 60% of the Chinese tourists visiting South Korea, indicating a strong market potential for targeted tourism products [3]