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新消费派 | 萌宠跃上T台:透视“情感刚需”背后的8000亿级“它经济”
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-12 05:52
Core Insights - The fifth Shanghai Pet Fashion Week is set to take place from October 31 to November 2, 2023, at the Shanghai International Fashion Center, showcasing a growing trend in the pet economy and the increasing importance of pets in family life [6][12] Group 1: Event Overview - The event will feature a pet model selection process where numerous pets and their owners participate, highlighting the growing popularity of pet fashion and the emotional bond between pets and their owners [4][6] - The event aims to serve as a platform for pet fashion brands and a bridge for traditional industries to engage with the pet sector, with participation from 15 brands across 8 countries [12][13] Group 2: Market Trends - The pet-related business market in China has grown significantly, with a compound annual growth rate of 25.4%, increasing from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, and is expected to reach 811.4 billion yuan by 2025 [8][9] - The trend of "bringing pets along" during family outings is becoming more common, with a notable increase in searches for pet-friendly hotels, which have seen an 80% year-on-year growth since the summer of 2025 [8][9] Group 3: Consumer Behavior - Many pet owners view their pets as family members, investing time and resources into their care and experiences, which reflects a shift from basic needs to emotional value [9][10] - Social media engagement around pet travel and experiences has surged, with related topics on platforms like Xiaohongshu reaching hundreds of millions of views [7][8] Group 4: Industry Innovations - Companies are increasingly focusing on creating products and services that cater to the "human-pet friendly" ecosystem, including outdoor gear and pet-friendly vehicle designs [10][12] - The integration of technology in pet care, such as smart products for monitoring pet health and behavior, is being explored to enhance the quality of life for both pets and their owners [10][12]