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“携宠出游”成春节新潮流:打造“人宠友好”场景 开拓消费新空间
Yang Shi Wang· 2026-02-23 07:58
央视网消息:这个春节,不少人选择把自己的爱宠带在身边,这让宠物托运业务变得繁忙起来,宠物逐渐成为人们旅途中的 新"搭子"。 平台数据显示,2025年,我国城镇犬猫消费市场规模已突破3100亿元,同比增长4.1%。值得注意的是,约七成的养宠人,愿意 带宠物出行。宠物的角色也从"陪伴提供者",逐渐转变为"家庭一份子"。 伴随"携宠出游"的火热,相应的公共服务体系也在逐渐完善。让宠物的足迹跨越小区草坪,走向更广阔的天地。 为推动宠物出行规范化、服务体系化,《人宠友好旅游空间管理服务规范》团体标准的发布与智慧平台赋能,为旅客、景区及 商家提供了指引与支持。 旅游场景与日常生活的融合不断加速,实现人宠和谐,离不开每一位"养宠人"的主动践行。 如何在更广泛的生活场景中协调人宠平衡,则是需要行业与社会共同作答的课题。 全国工商联旅游业商会景区分会 秘书长 李德新:标准其实并不简简单单是一个标尺,它更多的是代表一种温度,代表一种责 任。通过标准的制定,为整个携宠出行提供了安全保障,提供了服务支撑,更加为未来的长远发展做出了赋能的动力。 ...
市场规模达3126亿 宠物经济跨界融合掀热潮
Xin Lang Cai Jing· 2026-01-09 20:47
Core Insights - The pet industry in China is experiencing rapid growth and structural upgrades, with key themes including "human-pet friendliness," "full integration," and "value deepening" [1][3] - The pet exhibition market is booming, with events like the Asia Pet Expo and the Great Wall Pet Expo becoming significant industry indicators [2][3] - The pet consumption market is projected to reach 312.6 billion yuan in 2025, with a growth rate of 4.1% compared to 2024, and is expected to reach 405 billion yuan by 2028 [1] Industry Trends - The pet industry is undergoing a profound transformation characterized by boundary-breaking and elevation, with technology as a core driver and policy support providing unprecedented strategic opportunities [3] - The 2025 Asia Pet Expo highlights trends such as the integration of smart technology, refined feeding practices, and a new phase of brand building driven by emotional and value-based connections [2][3] - The industry is witnessing a new wave of expansion, with companies like Biedan Pet and Zhongchong Co. ramping up production, and external capital entering the market [4][5] Market Dynamics - The competition in the pet industry is intensifying, leading to a decline in the number of pet stores and their revenue, indicating a correction phase within the pet economy [6] - The pet consumption landscape is evolving, with a shift from basic feeding to fulfilling emotional and high-quality living needs for pets, leading to new service offerings and retail experiences [7][8] - The concept of "human-pet friendliness" is becoming a commercial infrastructure, influencing travel, hospitality, and social spaces, thereby enhancing consumer experiences [8] Future Outlook - The pet industry is expected to see breakthroughs in 2026, focusing on specialized consumer needs, professional nutrition, and continuous innovation in consumption scenarios [9]
太湖畔再添两座特色驿站
Su Zhou Ri Bao· 2025-11-24 00:44
Core Points - The event held on November 23 marked the launch of the Twin Stations at Taihu New Town, focusing on intelligent driving demonstrations [1] - Two unique stations, Swan Port Station and Qintian Platform Station, were inaugurated simultaneously, catering to diverse leisure needs of citizens and tourists [1] Group 1 - The newly opened stations are located along the starting point of Ring Taihu No. 1 Highway, emphasizing themes of "pet-friendly" and "cycling rest" [1] - The differentiation in positioning aims to meet the varied recreational demands of visitors [1]
新消费派 | 萌宠跃上T台:透视“情感刚需”背后的8000亿级“它经济”
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-12 05:52
Core Insights - The fifth Shanghai Pet Fashion Week is set to take place from October 31 to November 2, 2023, at the Shanghai International Fashion Center, showcasing a growing trend in the pet economy and the increasing importance of pets in family life [6][12] Group 1: Event Overview - The event will feature a pet model selection process where numerous pets and their owners participate, highlighting the growing popularity of pet fashion and the emotional bond between pets and their owners [4][6] - The event aims to serve as a platform for pet fashion brands and a bridge for traditional industries to engage with the pet sector, with participation from 15 brands across 8 countries [12][13] Group 2: Market Trends - The pet-related business market in China has grown significantly, with a compound annual growth rate of 25.4%, increasing from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, and is expected to reach 811.4 billion yuan by 2025 [8][9] - The trend of "bringing pets along" during family outings is becoming more common, with a notable increase in searches for pet-friendly hotels, which have seen an 80% year-on-year growth since the summer of 2025 [8][9] Group 3: Consumer Behavior - Many pet owners view their pets as family members, investing time and resources into their care and experiences, which reflects a shift from basic needs to emotional value [9][10] - Social media engagement around pet travel and experiences has surged, with related topics on platforms like Xiaohongshu reaching hundreds of millions of views [7][8] Group 4: Industry Innovations - Companies are increasingly focusing on creating products and services that cater to the "human-pet friendly" ecosystem, including outdoor gear and pet-friendly vehicle designs [10][12] - The integration of technology in pet care, such as smart products for monitoring pet health and behavior, is being explored to enhance the quality of life for both pets and their owners [10][12]