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市场规模达3126亿 宠物经济跨界融合掀热潮
Xin Lang Cai Jing· 2026-01-09 20:47
中经记者 党鹏 成都报道 "2025年宠物经济里最热闹的,就是全国各地举办的宠物展。"汪仔星创始人李林骏说,宠物展的人气超 过了糖酒会之类的传统展会。 在广东省宠物行业协会常务副会长兼秘书长王磊看来,2025年中国宠物行业在高速增长中呈现结构性升 级,核心关键词可概括为 "人宠友好""全域融合""价值深耕" 。 近日, 派读宠物行业大数据平台编制的《2026年中国宠物行业白皮书(消费报告)》显示,2025年城 镇宠物(犬猫)数量为1.26亿只,较2024年增长221万只(上升1.8%);消费市场规模达3126亿元,较 2024年增长4.1%。预计2028年城镇宠物(犬猫)消费市场规模达4050亿元。 就此,王磊预计2026年宠物经济可能在宠物健康管理、中老年人群宠物市场、本土品牌高端化领域实现 关键突破。 2025年11月12日,彼诞宠物位于江苏省溧阳经开区的二期项目正式取得施工许可证,标志着该项目全面 进入开工建设阶段。据悉,该项目总投资达10亿元。目前,彼诞已入驻主流电商平台21家,线下覆盖门 店超8000家,产品远销21个国家和地区。 宠物展成为行业风向标 "我们重点参与的是'亚宠展'(即亚洲宠物展)与 ...
太湖畔再添两座特色驿站
Su Zhou Ri Bao· 2025-11-24 00:44
Core Points - The event held on November 23 marked the launch of the Twin Stations at Taihu New Town, focusing on intelligent driving demonstrations [1] - Two unique stations, Swan Port Station and Qintian Platform Station, were inaugurated simultaneously, catering to diverse leisure needs of citizens and tourists [1] Group 1 - The newly opened stations are located along the starting point of Ring Taihu No. 1 Highway, emphasizing themes of "pet-friendly" and "cycling rest" [1] - The differentiation in positioning aims to meet the varied recreational demands of visitors [1]
新消费派 | 萌宠跃上T台:透视“情感刚需”背后的8000亿级“它经济”
Core Insights - The fifth Shanghai Pet Fashion Week is set to take place from October 31 to November 2, 2023, at the Shanghai International Fashion Center, showcasing a growing trend in the pet economy and the increasing importance of pets in family life [6][12] Group 1: Event Overview - The event will feature a pet model selection process where numerous pets and their owners participate, highlighting the growing popularity of pet fashion and the emotional bond between pets and their owners [4][6] - The event aims to serve as a platform for pet fashion brands and a bridge for traditional industries to engage with the pet sector, with participation from 15 brands across 8 countries [12][13] Group 2: Market Trends - The pet-related business market in China has grown significantly, with a compound annual growth rate of 25.4%, increasing from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, and is expected to reach 811.4 billion yuan by 2025 [8][9] - The trend of "bringing pets along" during family outings is becoming more common, with a notable increase in searches for pet-friendly hotels, which have seen an 80% year-on-year growth since the summer of 2025 [8][9] Group 3: Consumer Behavior - Many pet owners view their pets as family members, investing time and resources into their care and experiences, which reflects a shift from basic needs to emotional value [9][10] - Social media engagement around pet travel and experiences has surged, with related topics on platforms like Xiaohongshu reaching hundreds of millions of views [7][8] Group 4: Industry Innovations - Companies are increasingly focusing on creating products and services that cater to the "human-pet friendly" ecosystem, including outdoor gear and pet-friendly vehicle designs [10][12] - The integration of technology in pet care, such as smart products for monitoring pet health and behavior, is being explored to enhance the quality of life for both pets and their owners [10][12]