Group 1: Holiday Sales Performance - During the Dragon Boat Festival holiday from May 31 to June 2, 2025, monitored retail sectors in Beijing achieved sales of 4.18 billion yuan, a year-on-year increase of 1.6% compared to the same period in 2024 [1] - Key commercial districts in Beijing recorded a total of 23.28 million visitors during the holiday, representing a year-on-year growth of 2.1%, with nighttime foot traffic increasing by 25.7% to 12.54 million [1] - The total consumption amount in these districts reached 6.62 billion yuan, showing a year-on-year growth of 0.8% [1] Group 2: Consumer Engagement Activities - Over 300 promotional activities were organized in Beijing during the holiday, integrating traditional customs and children's experiences to attract visitors [2] - Major shopping centers featured various IPs such as Ultraman and Peppa Pig, enhancing the holiday experience for families [2] - Interactive events like "Find the Weasel" and themed exhibitions contributed to increased foot traffic and sales in malls [2][3] Group 3: Dining Sector Growth - Restaurants capitalized on the "childlike economy" by launching themed activities, leading to significant sales increases, with some traditional restaurants seeing over 50% growth in sales during the first two days of the holiday [7] - Notable dishes from famous restaurants, such as squirrel fish and dumplings, became popular among families, enhancing the cultural dining experience [7][8] - The holiday saw a surge in visitors at dining establishments, with many families choosing traditional restaurants for both food and cultural engagement [7][9] Group 4: Tax Refund Services - Beijing has expanded its "immediate refund" service for foreign tourists, allowing them to process tax refunds conveniently in shopping areas, which is expected to boost inbound consumption [5][6] - During the holiday, 70 tax refund stores in Beijing reported sales of 7.79 million yuan, marking a year-on-year increase of 32.7% [6] Group 5: Cultural and Entertainment Activities - The first Museum Season launched before the holiday featured a series of exhibitions and activities, significantly contributing to consumer interest and engagement [9] - Various cultural events, including dragon boat races and traditional performances, were organized, enhancing the festive atmosphere and attracting more visitors [10] - The integration of cultural and entertainment activities led to a notable increase in consumer spending, with cultural entertainment spending rising by 7.6% year-on-year [11]