Core Viewpoint - The article discusses the challenges faced by health-oriented baking brands in the market, highlighting the closure of the popular Shanghai-based brand "Jiang Xiansheng Xian Dougao" and the struggles of other similar brands to maintain their market presence and consumer interest [6][14][20]. Group 1: Jiang Xiansheng Xian Dougao - Jiang Xiansheng Xian Dougao, founded in 2019, specialized in low-sugar, low-fat, and healthy snacks, gaining popularity in high-end shopping centers in Shanghai [6][9][13]. - The brand experienced rapid growth, with nearly 20 stores at its peak, but has since faced a decline, leading to the closure of all its locations by September 2023 [13][14]. - The parent company, Xi'an Beixianmei Catering Management Co., has initiated the process of deregistration, indicating a complete exit from the market [14]. Group 2: Market Trends in Health Baking - Other health-focused baking brands, such as Taoxi Manman and He Suo, have also struggled, with many closing stores despite initial success and funding [16][18]. - The concept of "healthy baking" is often criticized as being superficial, with many products merely substituting ingredients without achieving true health benefits [20][21]. - The balance between taste and health is difficult to achieve, leading to low consumer acceptance of products that prioritize health over flavor [23][26]. Group 3: Consumer Behavior and Market Dynamics - Consumers increasingly prioritize ingredient transparency and quality, but convincing them to pay a premium for health-oriented products remains challenging [25][28]. - Brands that once emphasized health are shifting their messaging to focus on quality and freshness instead [18][19]. - Innovative approaches, such as incorporating functional ingredients like traditional Chinese herbs, are emerging as potential solutions to attract health-conscious consumers [29].

上海网红点心门店全关，怎么了？ "怎么都没了啊，我爱的仙豆糕。"近期，有上海网友发帖称，姜先生仙仙豆糕门店全关了。 姜先生仙仙豆糕2019年于上海创立，以"低糖低脂，绿色健康"为特色，曾进驻了环球港、长宁龙之梦、大悦城、来福士等上海一众中高端商场。有消费者 评价，"每次路过，十次有九次都在排队！" 近两年，健康、减糖成为烘焙赛道趋势，但一批主打低糖、低脂、健康的烘焙品牌处境却不容乐观。 门店全关，所属公司已经申请注销 然而好景不长，近两年，姜先生仙仙豆糕逐渐开始走下坡路，上海、杭州、嘉兴等地门店相继关门。据公开信息，今年初，姜先生仙仙豆糕仅剩上海世纪 汇和嘉定万达广场两家门店。9月初，姜先生仙仙豆糕最后一家店歇业，全国已无门店。 2019年6月，姜先生仙仙豆糕在上海开出首家门店，主打仙仙豆糕单品。 "仙豆糕"是一款老北京传统小吃，由黑豆、绿豆、雪山黑肾豆、花豆和花生豆这五种豆类混合而成的点心。 姜先生仙仙豆糕在"仙豆糕"这款传统点心基础上，提出了"低糖低脂，绿色健康"的理念。比如声称采用高品质食材，少油少糖纯手作。其原料包括越南紫 薯、埃曼塔乳酪、玛瑙红豆等，同时仙豆糕烘烤的过程中不放油慢烘。 姜先生仙仙豆糕 ...