Core Insights - The article emphasizes the importance of delivery capability in the real estate industry, particularly under the "Good House" policy, which aims to enhance housing quality and customer satisfaction [2][10] - Longfor Group's "New Heart Delivery" system has been highlighted as a significant innovation in property delivery, focusing on a comprehensive service standard throughout the entire lifecycle of a property [5][10] Group 1: Delivery Performance - Longfor Group delivered nearly 40,000 quality housing units across 36 cities in the first half of 2025, achieving an overall delivery satisfaction rate of over 90% [1][5] - The "New Heart Delivery" system includes three value dimensions: "New Residence," "New Community," and "New Life," aiming to provide a holistic service experience for homeowners [2][5] Group 2: Product Lines - The high-end product line "Yunhe Song" made its debut delivery, focusing on providing an exceptional living experience for urban elites, with projects like Suzhou Dongwu Yunhe Song showcasing luxury and modern design [7][8] - The "Yuhujing" product line continues to excel, with projects like Hefei Yuhujing demonstrating high-quality aesthetics and community engagement, further solidifying Longfor's reputation in the market [9][10] Group 3: Industry Implications - The article suggests that delivery is no longer the endpoint of the development process but rather the starting point for brand reputation and long-term value in the real estate sector [2][10] - Longfor's approach serves as a model for the industry, emphasizing the need for a customer-centric philosophy that translates into measurable and executable standards throughout the property lifecycle [10]