Core Viewpoint - The centennial celebration of Fangshan, a brand under Quanjude Group, highlights its role as a national intangible cultural heritage and showcases the integration of traditional culinary culture with modern innovation [1][4]. Group 1: Cultural Heritage and Innovation - Fangshan's centennial celebration included a series of activities that emphasized its unique cultural heritage, including a "敬匾" ceremony that reflects the brand's respect and emotional connection to its history [2][3]. - The event featured a transmission ceremony for the "Fangshan (Imperial Court Cuisine) production skills," with national intangible cultural heritage representative Dong Shiguo and eight inheritors demonstrating traditional culinary techniques [3]. Group 2: Historical Significance and Development - Established in 1925, Fangshan has served as a bridge between imperial cuisine and the public, evolving from a state-run establishment in 1955 to a recognized cultural icon [4]. - The centennial celebration included a special banquet priced at 3999 yuan per table, showcasing classic dishes that adhere to strict standards, reflecting the essence of a century's worth of culinary expertise [4]. Group 3: Modernization and Cultural Integration - Fangshan has transformed from a single dining brand into a cultural symbol that integrates food and tourism, with initiatives like the "Fangshan Tea House" and "Fangshan Fuyin" targeting younger audiences [5]. - The company aims to continue bridging traditional and modern culinary cultures, ensuring that imperial dining culture becomes part of everyday life rather than being confined to museums [5].