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热闹的酒店年会,今年悄悄消失了
36氪· 2026-01-26 13:58
以下文章来源于劲旅网 ,作者陈杰tigereat 劲旅网 . 劲旅网-文旅新经济增量价值发现平台。我们以理性、严谨、客观、专业、务实的视角,为中国文旅业界和关注文旅产业的金融界、科技界、产业界、学 界等领域的精英们,实时输出有深度、有态度、高品质的原创内容,以及产业社群服务。 年会真的没有存在必要了吗? 文 | 陈杰 编辑 | 壮壮 来源| 劲旅网 (ID: ctcnn1) 封面来源 | Unsplash "今年我们酒店接到的企业年会订单量惨不忍睹。" 华北某市从事高星酒店销售业务的A君这两天忍不住向劲旅君吐槽,往年这个时候整个团队都为企业年会订单忙得不可开交,今年却一反常态。 不仅年会订单数量暴跌,价格也持续走低。 往年企业年会餐标价格至少1500元/桌,今年1000元/桌还是强凑出来的。 更有甚者,一些小企业客户就带着十来个员工在酒店吃顿饭权当年会了,没有工作总结,没有颁奖抽奖,大家埋头吃饭,完事就撤,一点热闹气氛都没 有。 在社交媒体上,"今年年会消失了?"的帖子不绝于耳,大家都在私下询问别家企业年会到底还办不办? 在一项名为"今年你们公司还有年会吗?"的投票,超过5000人的投票结果中,75%的人都投 ...
热闹的酒店年会,今年悄悄消失了
虎嗅APP· 2026-01-24 09:43
Core Viewpoint - The article discusses the significant decline in corporate annual meetings in China, highlighting a shift from traditional large-scale events to more informal and cost-effective alternatives due to economic pressures and changing employee attitudes [3][8][24]. Group 1: Decline of Corporate Annual Meetings - Corporate annual meeting orders have drastically decreased, with a notable drop in both quantity and pricing, from a minimum of 1500 RMB per table to around 1000 RMB [4][5]. - A survey indicated that 75% of over 5000 respondents reported their companies would not hold annual meetings this year, reflecting a broader trend of cancellation or downsizing of such events [6][8]. - The proportion of companies hosting large annual meetings plummeted from 78% in 2019 to 42% in 2023, with projections suggesting it could fall to below 20% by 2026 [8][9]. Group 2: Factors Contributing to the Decline - Economic conditions and regulatory pressures have led companies, especially state-owned enterprises, to cut back on annual meeting budgets, with some even canceling them altogether [16][17]. - Many private enterprises are also reducing expenses, with a focus on survival, leading to significant cuts in travel and meeting budgets [18][19]. - Younger employees increasingly view annual meetings as unnecessary, leading to a cultural shift where such events are seen as burdensome rather than beneficial [20][21]. Group 3: Evolution of Annual Meetings - Despite the decline of traditional annual meetings, new formats are emerging, such as informal gatherings at leisure venues or smaller team-building events, which align better with employee preferences [24][25]. - Some companies are transforming annual meetings into direct benefits for employees, such as cash rewards or additional time off, which are more appealing to younger workers [24][26]. - The essence of annual meetings remains focused on employee recognition and company cohesion, prompting a reevaluation of how these goals can be achieved in contemporary settings [26][27]. Group 4: Opportunities for the Hotel Industry - The changing landscape of corporate annual meetings presents both challenges and opportunities for the hotel industry, which must adapt to meet the evolving needs of businesses [28].