Core Insights - The article discusses the integration of consumer stratification and digital technology, highlighting the limitations of traditional business models and the emergence of a new "multi-store model" that fosters collaboration among consumers, merchants, and platforms [1] Group 1: Points on Points Value Reconstruction - The new model introduces a "consumption equals investment" logic for points generation, allowing consumers to accumulate valuable digital assets with each purchase, creating a closed loop of "consumption-points appreciation-repurchase" [2] - Merchants can leverage the points system as a customer relationship management tool, leading to increased sales, user retention, and repurchase rates, as evidenced by a clothing store case where quarterly repurchase rates rose by 40% and annual spending per customer increased by 180% [2] Group 2: Points on Digital Tools Empowerment - The model provides merchants with a comprehensive digital solution through an AI-driven system that analyzes consumer behavior and market trends, resulting in targeted marketing strategies [5] - A beauty brand utilized the system to identify a 35% sales increase for a specific product, leading to a 50% rise in new customer conversion rates and a 200% increase in sales during a promotional event [5] - The system's architecture ensures data transparency and traceability, while enabling merchants to reduce customer acquisition costs by 30% and improve customer retention rates by 25% [5] Group 3: Points on Consumer and Merchant Experience - Consumers benefit from a value-enhancing experience where points can fully offset purchases, potentially leading to free shopping through long-term accumulation [7] - Merchants can optimize costs and implement precise marketing strategies through the system's tools, creating a self-sustaining traffic ecosystem [7] Group 4: Future Outlook - The model aims to deepen technological innovation and expand points application to various sectors such as tourism and education, creating a "universal points + mutual rights" ecosystem [9] - The introduction of smart contracts for automatic points settlement is expected to enhance system transparency and trust [9] - The core value of the model lies in reconstructing the value distribution logic in business relationships, transforming traditional transactions into value co-creation [9]