Core Viewpoint - Spring Airlines has launched a new short drama series titled "Great, It's a Punctual Flight, We Are Saved," which creatively integrates ancient mythological stories with modern airline services to enhance brand engagement and appeal to younger audiences [1][3]. Group 1: Brand Strategy - The short drama series consists of seven episodes based on well-known Chinese myths, featuring characters like the Cowherd and Weaver Girl, Chang'e and Hou Yi, and the Eight Immortals, reimagined in contemporary scenarios [3]. - The character "Aqiu," a flight attendant, utilizes Spring Airlines' unique services such as "Super Discount Flights" and "Preferred Flights" to resolve the characters' modern-day dilemmas, showcasing the airline's commitment to punctuality and customer service [3][4]. - The production team aimed to make the airline's product and service offerings more relatable and memorable through the use of popular storytelling techniques, such as time travel and reincarnation, thereby modernizing classical myths [3][4]. Group 2: Audience Engagement - The previous short drama featuring "Aqiu" garnered over 15 million views, indicating a successful strategy in breaking traditional advertising molds and creating engaging content that resonates with younger audiences [4]. - The use of a playful and friendly character design for "Aqiu" aims to create a warm connection with viewers, allowing them to experience the warmth of airline services while enjoying the narrative [3][4]. - The brand philosophy emphasizes using technology to ensure punctuality, flexible services to meet diverse needs, and high cost-effectiveness to provide a safe and quality travel experience for passengers [3].