Workflow
超惠飞
icon
Search documents
春秋航空:抠门真能致富?
3 6 Ke· 2025-07-04 00:13
过去一年中国最赚钱的航司是哪家? 不是国内执飞航班量排名第一的东方航空,不是亚洲机队规模最大的南方航空,不是中国国际航空。相反,这三家航司,国航、东航和南航在 2024年虽营收有增长,但仍面临不同程度亏损,净亏损分别为2.37亿元、42.26亿元和16.96亿元。 而被全网黑成"空中绿皮火车""民航PDD"的春秋航空,闷声发大财成了最赚钱的航司。2024年净利润达22.8亿元。 "风评极差"的春秋航空为何如此赚钱? 92%的上座率,载满好了伤疤忘了痛的人 每次坐春秋航空的飞机,从检票到下机,总有骂骂咧咧的人:为啥都是20寸的行李箱,我的上不了飞机,其他乘客就能带上飞机?为啥没有免费的行李额 度?托运费为什么那么贵? 那些在别的航司习以为常的操作,在春秋航空这从值机就开始行不通。 都是20寸的行李箱,春秋还分"高低贵贱":"超惠飞""优享飞"的乘客不能带,但买了"尊享飞"价位机票的乘客就能带。 以6月26日,广州飞上海为例,超惠飞的机票价格是510元,而尊享飞的机票价格是690元,二者差了180元,但尊享飞的乘客可以享受免费托运30KG的行 李服务、行李尺寸升级,同时座椅会更靠前,而经济舱的乘客,不仅没有免费托 ...
神话人物遇囧途?春秋航空机娘“阿秋”用准点实力破局
Core Viewpoint - Spring Airlines has launched a new short drama series titled "Great, It's a Punctual Flight, We Are Saved," which creatively integrates ancient mythological stories with modern airline services to enhance brand engagement and appeal to younger audiences [1][3]. Group 1: Brand Strategy - The short drama series consists of seven episodes based on well-known Chinese myths, featuring characters like the Cowherd and Weaver Girl, Chang'e and Hou Yi, and the Eight Immortals, reimagined in contemporary scenarios [3]. - The character "Aqiu," a flight attendant, utilizes Spring Airlines' unique services such as "Super Discount Flights" and "Preferred Flights" to resolve the characters' modern-day dilemmas, showcasing the airline's commitment to punctuality and customer service [3][4]. - The production team aimed to make the airline's product and service offerings more relatable and memorable through the use of popular storytelling techniques, such as time travel and reincarnation, thereby modernizing classical myths [3][4]. Group 2: Audience Engagement - The previous short drama featuring "Aqiu" garnered over 15 million views, indicating a successful strategy in breaking traditional advertising molds and creating engaging content that resonates with younger audiences [4]. - The use of a playful and friendly character design for "Aqiu" aims to create a warm connection with viewers, allowing them to experience the warmth of airline services while enjoying the narrative [3][4]. - The brand philosophy emphasizes using technology to ensure punctuality, flexible services to meet diverse needs, and high cost-effectiveness to provide a safe and quality travel experience for passengers [3].