《中国民航报》、中国民航网 记者陈虹莹 报道：今年暑运已接近尾声，记者从航旅纵横获悉，暑运期 间，民航旅客总量再创新高，超大城市的旅客量增长显著。即将到来的中秋国庆假期机票预订量持续增 长。 从客群结构来看，中青年群体依旧是出游的主力军。值得关注的是，中小学群体和60岁以上群体成为暑 期旅游的新增力量，这两个群体的出游旅客数量同比去年有较大幅度的增长。 此外，部分旅客已经开始计划中秋国庆假期出行。截至8月28日，今年中秋国庆假期国内航线机票预订 量突破176万张，日均机票预订量较去年同期增长超24%，市场热度明显。目前，国内热门目的地前十 为北京、上海、广州、成都 、深圳、昆明、乌鲁木齐、西安、杭州、南京。航旅纵横APP显示，在中 秋国庆假前夕，上海飞北京、重庆飞北京等部分航线仍有优惠机票在售。 出入境航线方面，截至8月28日，今年中秋国庆假期的出入境航线机票预订量已超94万张，日均机票预 订量比去年同期增长约19%。 近日，航旅纵横"民航官方直销平台"上线春秋航空直销机票，目前共整合39家国内航空公司的直销机票 资源，并上线了海南航空专属轻松飞产品，无托运行李诉求的旅客可直接享受立减20至40元的优惠。针 ...

Group 1 - The "Civil Aviation Official Direct Sales Platform" has integrated direct ticket sales resources from 39 domestic airlines [1] - The platform, known as the civil aviation version of 12306, has recently connected with Spring Airlines for direct ticket sales [1] - Spring Airlines, as the largest low-cost airline in China, primarily sells tickets through its own channels [1] Group 2 - The platform indicates that it will soon launch Spring Airlines' low-price promotional product "Super Discount Flight" [1]

| 上海 ② 大阪 | | | | | --- | --- | --- | --- | | 4 中国出境提醒:根据中国政府网微信公众号消息: | | | | | y 全球200+航空公司授权经营 | | | ○国际机票安心购 | | 08-27 今天 08-28 周四 | 08-29 周五 | 08-30 周六 | 08. | | 查价 查价 | 査价 | 查价 | 1 | | 当地时间 | | 当地时间 | 含税总价 | | 上海 - 重庆中转一 大阪 「該冊 | | | ¥759 起 | | 查看更多低价中转组合▶ | | | | | 17.50 2h5m | | 20.55 | ¥1259 | | 浦东T2 | | 关西T1 | 经济舱 | | 吉祥HO1337 波音787 正餐 | | | | | 10:40 2h20m | | 14:00 | ¥1334 | | 浦东 | | 关西T2 | 经济舱 | | 春秋9C6577 空客321 无餐 | | | | | | | | 图片来源:航旅纵横App截图 | 北京商报讯（记者 关子辰 牛清妍）8月27日，北京商报记者从航旅纵横获悉，航旅纵横"民航官方直 ...

Core Viewpoint - Spring Airlines has emerged as the most profitable airline in 2024, achieving a net profit of 2.28 billion yuan, while major competitors like Air China, China Eastern Airlines, and China Southern Airlines are facing significant losses despite revenue growth [1][2]. Financial Performance - Spring Airlines reported a net profit of 2.28 billion yuan in 2024, a slight increase of 0.69% from 2023 [2]. - The airline's operating revenue reached approximately 20 billion yuan, reflecting an 11.5% increase compared to the previous year [2]. - In contrast, Air China, China Eastern Airlines, and China Southern Airlines reported net losses of 237 million yuan, 4.23 billion yuan, and 1.7 billion yuan respectively in 2024 [1]. Customer Experience and Pricing Strategy - Spring Airlines maintains a high seat occupancy rate of 92.16%, which is significantly higher than its competitors [7]. - The airline employs a pricing strategy that includes various fare classes, with the lowest fare class offering limited services, while higher fare classes provide additional benefits such as free baggage [3][5]. - Despite complaints about its service model, Spring Airlines has a high repurchase rate, indicating customer acceptance of its low-cost model [7][8]. Operational Efficiency - Spring Airlines operates a fleet of 129 Airbus A320 series aircraft, with an average age of 7.5 years, allowing for cost-effective maintenance and operations [9][10]. - The airline's unit sales expenses are significantly lower than industry averages, contributing to its profitability [11]. - Spring Airlines maximizes aircraft utilization by scheduling flights during off-peak hours, thereby reducing fixed costs [10]. Market Trends - The overall airline industry is experiencing a decline in ticket prices, with domestic economy class fares averaging 787 yuan, down 17% year-on-year [15]. - The competitive landscape is influenced by the rise of high-speed rail and changing consumer behaviors post-pandemic, leading airlines to offer discounted fares to attract customers [12][15]. - Spring Airlines has successfully capitalized on this trend by offering ultra-low fares and ancillary services, which accounted for 18% of its revenue in 2024 [18].

Core Viewpoint - Spring Airlines has launched a new short drama series titled "Great, It's a Punctual Flight, We Are Saved," which creatively integrates ancient mythological stories with modern airline services to enhance brand engagement and appeal to younger audiences [1][3]. Group 1: Brand Strategy - The short drama series consists of seven episodes based on well-known Chinese myths, featuring characters like the Cowherd and Weaver Girl, Chang'e and Hou Yi, and the Eight Immortals, reimagined in contemporary scenarios [3]. - The character "Aqiu," a flight attendant, utilizes Spring Airlines' unique services such as "Super Discount Flights" and "Preferred Flights" to resolve the characters' modern-day dilemmas, showcasing the airline's commitment to punctuality and customer service [3][4]. - The production team aimed to make the airline's product and service offerings more relatable and memorable through the use of popular storytelling techniques, such as time travel and reincarnation, thereby modernizing classical myths [3][4]. Group 2: Audience Engagement - The previous short drama featuring "Aqiu" garnered over 15 million views, indicating a successful strategy in breaking traditional advertising molds and creating engaging content that resonates with younger audiences [4]. - The use of a playful and friendly character design for "Aqiu" aims to create a warm connection with viewers, allowing them to experience the warmth of airline services while enjoying the narrative [3][4]. - The brand philosophy emphasizes using technology to ensure punctuality, flexible services to meet diverse needs, and high cost-effectiveness to provide a safe and quality travel experience for passengers [3].