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一家国产芯片公司的“上车”回忆录
经济观察报· 2025-09-28 11:47
Core Viewpoint - The most challenging aspect of the chip industry is breaking through from 0 to 1. Once this is achieved, Chinese companies excel at continuous iteration from 1 to 100, making their progress unstoppable in various industries [2][4]. Group 1: Market Evolution - Over a decade ago, the automotive chip market in China was dominated by Western giants, with little to no contribution from Chinese companies. However, recent years have seen Chinese firms, like Naxin Micro, emerging in the automotive chip sector, particularly in the automotive analog chip market [2][4]. - Naxin Micro's founder emphasized that the breakthrough from 0 to 1 was critical, and without external forces, achieving this would be difficult. The company’s early focus on automotive electronics positioned it well for the electric and intelligent transformation of the automotive industry [4][5]. Group 2: Product Development and Innovation - Naxin Micro's first automotive-grade chip was launched in 2016, marking its entry into the automotive chip market. The company has since developed products addressing high-voltage safety requirements in electric vehicles, achieving significant market share in digital isolators and isolation sampling chips [5][6]. - The company aims to expand its product roadmap to cover various automotive applications, including body control, intelligent cockpit, and autonomous driving, with a focus on innovative designs tailored to the needs of Chinese automakers [5][6]. Group 3: Competitive Landscape - As of 2023, the chip market has shifted from a supply-driven environment to a competitive landscape, with international giants adopting aggressive pricing strategies that challenge emerging Chinese chip companies. By 2025, Naxin Micro aims to compete directly with these international players in high-pressure core areas of the automotive industry [8][9]. - Naxin Micro has captured nearly half of the market share in domestic new energy vehicles, leveraging its advanced technologies to compete on performance, reliability, and functional safety rather than just price [8][9]. Group 4: Strategic Partnerships and Client Engagement - The automotive industry's shift towards integrated electronic architectures necessitates closer collaboration between chip manufacturers and automakers. Naxin Micro has adapted by forming dedicated sales teams to engage with automakers early in the vehicle development process [13][14]. - The company emphasizes the importance of tight communication with both automakers and Tier 1 suppliers to manage production pressures and respond flexibly to market demands [15]. Group 5: Industry Consolidation and Future Outlook - The chip industry is entering a phase of differentiation, where only companies with core competencies will thrive. Naxin Micro's acquisition of another chip company, Maigen, exemplifies the trend towards consolidation and the pursuit of technological synergies [17][18]. - The company is also preparing for an IPO in Hong Kong to enhance its international presence and secure additional funding for overseas market expansion, with overseas revenue accounting for approximately 15% in 2024 [19].