芯片产业最困难的是从0到1的破局。一旦完成从0到1，中国 企业就非常擅长完成从1到100的持续迭代。这与其他产业相 同，一旦中国完成从0到1，从1到100就是不可阻挡的。 作者： 濮振宇 封图：图虫创意 十多年前，中国的汽车芯片市场几乎被欧美巨头垄断，一辆车中或许有上百颗芯片，但基本没有来 自中国公司的。即便在五年前，国产芯片在车企的供应链中，也仍处于"无人问津"的阶段。 现在， 中国企业开始在汽车芯片领域崭露头角。 以2024年汽车模拟芯片的收入计，纳芯微在中国 汽车模拟芯片市场中，位列中国厂商第一名，成为中国模拟芯片的代表性企业之一。这家从传感器 信号调理ASIC芯片起步的企业，因较早聚焦汽车电子市场，从而赶上了中国汽车产业电动化、智 能化转型的机遇。 "芯片产业最困难的是从0到1的破局。一旦完成从0到1，中国企业就非常擅长完成从1到100的持续 迭代。这与其他产业相同，一旦中国完成从0到1，从1到100就是不可阻挡的。"纳芯微创始人、董 事长兼CEO王升杨在接受经济观察报采访时说。 提前"上车" 2015年，当绝大多数中国芯片公司还集中在白牌消费电子等门槛较低的红海市场竞争时，王升杨 做出了一个关键决策 ...

Core Insights - The article highlights the significant progress of Chinese companies in the automotive chip market, particularly focusing on Naxin Micro, which has emerged as a leading player in the automotive analog chip sector in China [2][4]. Group 1: Market Evolution - Over a decade ago, the automotive chip market in China was dominated by Western giants, with little to no presence from Chinese firms [2]. - Five years ago, domestic chips were largely overlooked in the automotive supply chain, but the landscape has changed dramatically [2]. - Naxin Micro's early focus on automotive electronics positioned it well to capitalize on the electrification and intelligent transformation of the Chinese automotive industry [3][4]. Group 2: Product Development and Innovation - Naxin Micro launched its first automotive-grade chip in 2016, marking its entry into the automotive chip sector [4]. - The company has developed products addressing critical safety issues in electric vehicles, such as high-voltage isolation technology [5]. - By 2023, Naxin Micro's products had achieved significant market penetration, with 164 million units shipped in the automotive electronics sector [5]. Group 3: Competitive Landscape - The chip market has shifted from a supply-driven environment to a more competitive landscape, with international giants adjusting their strategies to counter emerging Chinese firms [7]. - Naxin Micro's products are now competing directly with international brands in high-pressure core areas of electric vehicles, focusing on performance, reliability, and functional safety [8][9]. - The company aims to provide over 2000 yuan worth of chip products per electric vehicle, reflecting confidence in the growing demand for automotive chips [9]. Group 4: Strategic Partnerships and Client Engagement - Naxin Micro has adapted to the changing dynamics of the automotive supply chain, moving towards a more integrated and collaborative model with automakers [12][13]. - The company has established dedicated sales teams to engage directly with automakers, ensuring that chip selection aligns with vehicle design from the early stages [13][14]. - This shift emphasizes the importance of close communication and collaboration among chip manufacturers, Tier 1 suppliers, and automakers to manage the complexities of modern vehicle production [14]. Group 5: Industry Consolidation and Future Outlook - The chip industry is entering a phase of differentiation, where only companies with core competencies will thrive [15]. - Naxin Micro's acquisition of Maguan represents a strategic move towards industry consolidation, enhancing its capabilities in magnetic sensor technology [16]. - The company is also preparing for an IPO in Hong Kong to support its international expansion and increase its overseas revenue, which is projected to be around 15% in 2024 [18][20].

谈及本次展出的亮点，高峰首先强调了围绕"核心应用场景"的产品布局思路。在智能座舱方面，纳 芯微推出了Class D音频功放芯片NSDA6934-Q1，以低延迟、高采样率和适配复杂车载环境的特 性，满足75瓦、150瓦不同功率级别的需求。此外，基于全国产供应链、采用HSMT公有协议的高 速SerDes接口产品也亮相现场，为ADAS及智能座舱系统中的高速数据传输场景提供关键基础支 撑。 值得一提的是，纳芯微在智能电机控制领域的突破——NovoGenius®系列产品——NSUC1610、 NSUC1602和NSUC1500，单芯片集成丰富接口与专有算法，能够精准控制直流有刷、无刷以及步 进电机，全面支撑HUD抬头显示、大屏旋转等新一代座舱体验。 这一产品线并非一朝一夕之功，高峰表示，纳芯微早在2023年就已悄然发力座舱领域，从最初单 一的驱动器件扩展到如今的系统级方案，技术上的不断演进正是国产芯片厂商在智能化趋势下的缩 影。 如果您希望可以时常见面，欢迎标星收藏哦~ 除了座舱系统，高峰还为我们特别介绍了在新能源汽车三电系统上的一站式布局——涵盖隔离电 源、电源管理、采样接口、马达驱动及传感器产品族，并且首次带来了实 ...