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首陷中期巨亏,广汽进入“战时状态”
3 6 Ke· 2025-07-17 07:56
Core Viewpoint - GAC Group has entered a "wartime state" as it faces significant financial challenges, with expectations of a net loss of 1.82 billion to 2.6 billion CNY in the first half of 2025, marking a shift from profit to loss compared to the previous year [1][2]. Financial Performance - In Q1 2025, GAC reported a loss of 730 million CNY, with projected losses in Q2 expected to range from 1.13 billion to 1.87 billion CNY [1]. - The company anticipates a full-year loss for 2025, which would be its first annual loss since its listing 13 years ago [1][2]. - GAC's net profit for 2024 is projected at 700 million CNY, but after adjustments, the actual loss could reach 2.48 billion CNY [2]. Sales and Market Position - GAC's total sales in June 2025 were 150,100 units, down 8.22% year-on-year, with cumulative sales for the first half of 2025 at 755,300 units, a decline of 12.48% [4]. - GAC's key brands, GAC Trumpchi and GAC Aion, saw significant sales declines of 22.55% and 13.97% respectively in the first half of 2025 [5]. - GAC Toyota is the only brand within the group to show growth, attributed to promotional pricing strategies [7]. Strategic Challenges - GAC's transition to electric vehicles has been slow, with several key models still in the early stages of market penetration, leading to revenue declines due to price wars in the industry [13]. - The company faces structural mismatches in its sales channels, with 70% of sales through traditional 4S dealerships, which are lagging behind in adapting to new sales models [13]. - Internal management issues, including complex decision-making processes and a lack of innovation, have hindered GAC's ability to adapt quickly to market changes [14]. Reform and Future Plans - GAC has initiated a three-year "Panyu Action" plan aimed at improving organizational efficiency and brand collaboration, with a goal of achieving 2 million units in sales by 2027 [17]. - The company is also seeking external partnerships, notably with Huawei, to enhance its product offerings and market competitiveness [20]. - GAC's overseas sales reached 127,000 units in 2024, a 67.6% increase, indicating a strategic push into international markets [20]. Conclusion - GAC Group is at a critical juncture, facing substantial financial losses and market challenges while attempting to implement reforms and adapt to a rapidly changing automotive landscape [23].