Core Perspective - The article highlights how regions are transforming their natural cold resources into opportunities for high-quality development, showcasing a practical application of new development concepts to promote industrial revitalization and achieve common prosperity [1] Group 1: Economic Transformation - The city of Genhe, known as the "Cold Extreme" of China, is leveraging its long winter season, which lasts for seven months, to create unique tourism experiences rather than viewing it as a barrier to development [3] - In 2015, Genhe ceased commercial logging of natural forests, prompting a shift towards cultural tourism as a means of economic transformation [4] Group 2: Cultural Tourism Initiatives - The "Adopt a Reindeer" project launched in 2022 allows tourists to engage with local families and contribute to reindeer protection and cultural preservation, enhancing the local economy [3][4] - The cultural experience chain includes visiting reindeer herding communities, learning traditional skills, and experiencing the lifestyle of the Ewenki ethnic group [3] Group 3: Tourism Growth Metrics - From September to December 2025, Genhe achieved a tourism revenue of 1.316 billion yuan, marking a 12% increase year-on-year, with visitor numbers reaching 903,600, a 14.2% increase [6] - The local government is focusing on developing a wellness tourism model centered around hot springs and immersive dining experiences to further enhance tourism throughout the year [6]

Core Insights - The article highlights how the city of Genhe in Inner Mongolia is transforming its cold climate into a unique cultural and tourism experience, showcasing the integration of local resources into high-quality development [4][5][6]. Group 1: Economic Transformation - Genhe, known as the "Cold Pole of China," is leveraging its extreme cold as a unique selling point for tourism, shifting from viewing cold as a barrier to embracing it as a rare experience [5][6]. - The city has initiated the "Adopt a Reindeer" project, allowing tourists to engage with local culture while supporting reindeer herding families, thus creating a sustainable economic model [5][6][7]. - In 2025, Genhe achieved a tourism revenue of 1.316 billion yuan, marking a 12% increase year-on-year, with 903,600 visitors, a 14.2% rise compared to the previous year [7]. Group 2: Cultural Integration - The cultural tourism strategy includes immersive experiences such as learning traditional skills and engaging with the Evenki ethnic group's lifestyle, enhancing the cultural connection between visitors and the local community [6][7]. - The city is focusing on deep cultural experiences rather than conventional winter tourism, aiming to redefine cold as a productive force [7]. - Genhe is developing an extended consumption chain centered around hot spring wellness and immersive dining experiences to attract year-round tourism [7].