Core Insights - Qinghai Province is promoting winter tourism by transforming "cold resources" into "hot industries" through various themed travel routes and activities, focusing on ice and snow sports, hot springs, and local customs [2][9] - The popularity of the Gangshika Snow Mountain as a winter tourism destination is increasing, with significant visitor numbers reported, indicating a growing trend in high-altitude winter tourism [5][9] Group 1: Tourism Development - The "Hanhai Qijing Exploration Tour" and five other themed routes have been launched to attract tourists, highlighting the integration of snow sports, hot springs, and cultural experiences [2] - Various regions in Qinghai are offering diverse tourism activities centered around intangible cultural heritage, ice and snow, hot springs, and local customs to showcase the unique winter charm of the province [2][9] Group 2: Visitor Statistics - Gangshika Snow Mountain received 958,600 visitors in 2025, with 24,500 visitors during the New Year holiday in 2026, reflecting its status as a top winter tourism destination [5] - Qinghai Lake's winter tourism saw a significant increase, with 58,500 visitors from November 1, 2025, to January 9, 2026, marking a 192.5% year-on-year growth [8] Group 3: Attractions and Activities - The Datuo County Yaozi Valley Ski Resort offers a unique skiing experience surrounded by a forest, enhancing the appeal of winter sports [3] - Qinghai Lake is enhancing its winter offerings by creating ice art installations and snow experience areas, aiming to transition from a seasonal tourist spot to a year-round destination [8][9] Group 4: Marketing and Promotions - Qinghai Province is launching a series of cultural tourism events to stimulate winter and spring tourism, including ice sculpture art and local cultural experiences [9] - The province is distributing 6 million yuan in tourism consumption vouchers and implementing various discounts to encourage winter tourism [9]

Core Perspective - The article highlights how regions are transforming their natural cold resources into opportunities for high-quality development, showcasing a practical application of new development concepts to promote industrial revitalization and achieve common prosperity [1] Group 1: Economic Transformation - The city of Genhe, known as the "Cold Extreme" of China, is leveraging its long winter season, which lasts for seven months, to create unique tourism experiences rather than viewing it as a barrier to development [3] - In 2015, Genhe ceased commercial logging of natural forests, prompting a shift towards cultural tourism as a means of economic transformation [4] Group 2: Cultural Tourism Initiatives - The "Adopt a Reindeer" project launched in 2022 allows tourists to engage with local families and contribute to reindeer protection and cultural preservation, enhancing the local economy [3][4] - The cultural experience chain includes visiting reindeer herding communities, learning traditional skills, and experiencing the lifestyle of the Ewenki ethnic group [3] Group 3: Tourism Growth Metrics - From September to December 2025, Genhe achieved a tourism revenue of 1.316 billion yuan, marking a 12% increase year-on-year, with visitor numbers reaching 903,600, a 14.2% increase [6] - The local government is focusing on developing a wellness tourism model centered around hot springs and immersive dining experiences to further enhance tourism throughout the year [6]