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冷资源转化热产业
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借冰雪东风 绘文旅热景
Xin Lang Cai Jing· 2026-01-11 19:16
Core Insights - Qinghai Province is promoting winter tourism by transforming "cold resources" into "hot industries" through various themed travel routes and activities, focusing on ice and snow sports, hot springs, and local customs [2][9] - The popularity of the Gangshika Snow Mountain as a winter tourism destination is increasing, with significant visitor numbers reported, indicating a growing trend in high-altitude winter tourism [5][9] Group 1: Tourism Development - The "Hanhai Qijing Exploration Tour" and five other themed routes have been launched to attract tourists, highlighting the integration of snow sports, hot springs, and cultural experiences [2] - Various regions in Qinghai are offering diverse tourism activities centered around intangible cultural heritage, ice and snow, hot springs, and local customs to showcase the unique winter charm of the province [2][9] Group 2: Visitor Statistics - Gangshika Snow Mountain received 958,600 visitors in 2025, with 24,500 visitors during the New Year holiday in 2026, reflecting its status as a top winter tourism destination [5] - Qinghai Lake's winter tourism saw a significant increase, with 58,500 visitors from November 1, 2025, to January 9, 2026, marking a 192.5% year-on-year growth [8] Group 3: Attractions and Activities - The Datuo County Yaozi Valley Ski Resort offers a unique skiing experience surrounded by a forest, enhancing the appeal of winter sports [3] - Qinghai Lake is enhancing its winter offerings by creating ice art installations and snow experience areas, aiming to transition from a seasonal tourist spot to a year-round destination [8][9] Group 4: Marketing and Promotions - Qinghai Province is launching a series of cultural tourism events to stimulate winter and spring tourism, including ice sculpture art and local cultural experiences [9] - The province is distributing 6 million yuan in tourism consumption vouchers and implementing various discounts to encourage winter tourism [9]
神州看点·冷资源成热产业|“中国冷极” 别具温暖
Ren Min Ri Bao· 2026-01-08 03:01
呼伦贝尔日报记者 张梁诚 冰天雪地也是金山银山。多地因地制宜,将自然禀赋的"特点"转化为推动高质量发展的"支点"。这 既是区域经济转型的缩影,更是新发展理念在基层的生动实践,为推动产业振兴、实现共同富裕提供了 新思路。即日起,人民日报推出"冷资源成热产业"系列报道,带您探寻各地将"冷资源"转化为"热产 业"的故事。 ——编者 2025年12月的内蒙古呼伦贝尔根河市,最低气温已降至零下40摄氏度。清晨7点,天色未明,驯鹿 人古木森提着装有干苔藓的桦皮桶,踩着厚厚的积雪走向森林边缘的鹿圈。他身后,来自广东的游客文 刚正小心翼翼地迈出木屋,呼出的白气在睫毛上瞬间结霜。 这次,文刚来到了有"中国冷极"之称的根河,在大兴安岭森林深处,邂逅了难得一见的驯鹿。 "这头鹿宝宝很壮实,你喂它,它会记得你的。"古木森对文刚说。一头左耳有星形斑点的驯鹿缓步 走来,温顺地低下头,这是文刚第一次见到驯鹿:"如果有机会,我还会再来看看它们。" 根河,蒙古语意为"清澈透明的河",这座位于大兴安岭北麓的小城,长达7个月的冰雪期曾被视为 发展的障碍。"现在我们不再回避'冷',而是将'冷'重新阐释——冷到极致,便成了一种稀缺体验。"根 河市文化 ...