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两部门发文促进文旅与民航业融合发展
Zheng Quan Ri Bao· 2025-12-03 16:26
Core Insights - The Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integrated Development of Culture, Tourism, and Civil Aviation," aiming for significant improvements in tourism services and deeper integration by 2027 [1] Group 1: Action Plan Objectives - The Action Plan outlines four main areas: enhancing tourism service levels, optimizing travel routes and facilities, cultivating new integrated products and scenarios, and creating a favorable environment for integrated development [2] - It proposes 15 specific measures to achieve these objectives, including encouraging airlines to offer multi-destination packages and promoting collaboration among various tourism-related entities [2][3] Group 2: Low-altitude Tourism Development - The Action Plan emphasizes the regulated development of low-altitude tourism, advocating for local governments to establish joint regulatory mechanisms and support qualified enterprises in offering low-altitude tourism projects [3] - Low-altitude tourism is seen as a key driver for the transformation and upgrading of the cultural tourism industry, with significant market potential expected to be released following the implementation of the Action Plan [3] Group 3: Enhancing Inbound Tourism - The Action Plan aims to improve the convenience of inbound tourism by implementing policies that facilitate entry for foreign tourists and enhancing services at major airports [4] - It encourages the expansion of direct flights from key source countries and the development of diverse travel products to meet the varied needs of inbound tourists [4] Group 4: Policy Synergy and Market Growth - The integration of cultural tourism and civil aviation is crucial for breaking down industry barriers and creating a collaborative mechanism for demand matching, product co-creation, and data sharing [5] - Recent trends indicate a resurgence in inbound tourism, with a recovery rate projected at 123% by 2025, significantly surpassing global averages, driven by visa facilitation and improved payment environments [6][7]
两部门发布《文化和旅游与民航业融合发展行动方案》
Jing Ji Guan Cha Bao· 2025-12-03 03:08
Core Viewpoint - The "Action Plan for the Integration of Culture, Tourism, and Civil Aviation" aims to enhance the synergy between the cultural and tourism sectors and the civil aviation industry, targeting significant improvements in travel services and product offerings by 2027 [1][4]. Group 1: Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to deepen the integration of culture, tourism, and civil aviation, creating new economic growth points and meeting the increasing cultural and travel needs of the public by 2027 [4]. Group 2: Enhancing Travel Service Levels - The plan emphasizes improving travel services for specific demographics, including seniors, educational tours, family travel, winter sports tourism, and inbound tourism, with tailored service measures to enhance convenience and comfort [5][6]. - It addresses current issues in domestic flight routes and international capacity, proposing measures to optimize travel routes and service facilities, thereby improving accessibility and service quality for tourism [1][7]. Group 3: Optimizing Travel Routes and Service Facilities - The plan encourages the inclusion of more tourist cities in the aviation service network and the opening of new routes to popular destinations, including seasonal flights and themed flights for cultural events [7][8]. - It aims to enhance inbound tourism by optimizing air rights and developing diverse travel products, including "air + high-speed rail" and "cruise + air" options [8]. Group 4: Cultivating New Products and Business Models - The plan promotes the development of new products and business models that integrate civil aviation with cultural and tourism services, encouraging collaboration between airlines and tourism enterprises [9][10]. - It supports the creation of cultural and tourism experiences at airports, including exhibitions and interactive entertainment, to enhance consumer engagement [11]. Group 5: Creating a Supportive Development Environment - The plan establishes a communication and coordination mechanism between the Ministry of Culture and Tourism and the Civil Aviation Administration to foster collaboration and innovation in integrated products and services [12][13]. - It emphasizes the need for policy support to optimize flight management and resource utilization, encouraging local governments to develop specific policies to promote integration [14].