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两部门发文促进文旅与民航业融合发展 激发银发旅游、冰雪旅游等增长潜力
Core Insights - The "Action Plan" aims to enhance the integration of culture, tourism, and civil aviation, promoting new consumption potential through various initiatives [1][2][3] - By 2027, significant improvements in travel service levels and a broader coverage of domestic and international tourism routes are expected, fostering a virtuous cycle of demand and supply [1] Group 1: Key Initiatives - The plan includes 15 measures across five areas to support the development of low-altitude tourism and cultural tourism products [1] - Specific measures for senior tourism include enhancing accessibility and comfort, such as providing elderly-friendly services and optimizing airport facilities [1][2] - The plan encourages the development of themed travel packages, such as "traveling with performances" and "traveling with sports events," to stimulate new market segments [2] Group 2: Focus on Low-Altitude Tourism - Low-altitude tourism is a key focus, with an emphasis on establishing a joint regulatory mechanism to ensure safe and orderly development [2] - The plan supports qualified companies in offering low-altitude tourism projects tailored to local resources and seasonal characteristics [2] Group 3: Cultural and Tourism Collaboration - The plan promotes collaboration between cultural and tourism enterprises and civil aviation units to create culturally rich tourism experiences and products [3] - It encourages the development of aviation-themed cultural projects and tourism routes, utilizing retired aircraft and abandoned airports for immersive experiences [3] - The integration of culture and tourism with civil aviation is seen as a shift from traditional models, enhancing collaborative value creation [3]
刚刚,利好来了!
天天基金网· 2025-12-03 05:29
Core Viewpoint - The article discusses the recently released "Action Plan for the Integration of Culture, Tourism, and Civil Aviation," which aims to enhance the synergy between these sectors, stimulate new consumption potential, and create new economic growth points by 2027 [4][10]. Summary by Sections Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to deepen the integration of culture, tourism, and civil aviation, enriching new experiences and better meeting the growing cultural and travel needs of the public by 2027 [12][23]. Enhancing Travel Service Levels - The plan emphasizes optimizing travel environments for elderly tourists, including upgrades in services and facilities at airports [7][13]. - It aims to improve safety and convenience for educational tourism, enhancing the travel experience for families with children [13][14]. - The plan includes measures to facilitate inbound tourism, such as promoting tax refund services and improving airport signage for foreign travelers [14][15]. Optimizing Travel Routes and Service Facilities - The initiative encourages the inclusion of more tourist cities in the aviation service network and the opening of new routes to popular destinations [15][16]. - It aims to enhance inbound tourism routes by optimizing air rights and developing joint travel products with high-speed rail and cruise services [16][17]. - The plan also focuses on improving airport facilities to better serve tourists, including dedicated areas for travel buses and information centers [17][18]. Cultivating New Products, Business Models, and Scenarios - The plan encourages airlines to offer bundled travel packages and collaborate with cultural and tourism entities to create themed travel experiences [17][18]. - It supports the development of cultural and tourism products related to civil aviation, including educational and immersive experiences [18][19]. - The initiative promotes the orderly development of low-altitude tourism and the establishment of a regulatory framework to ensure safety [19][20]. Creating a Favorable Environment for Integration - The plan calls for enhanced communication and coordination between cultural, tourism, and civil aviation authorities to foster innovation in products and services [20][21]. - It emphasizes the need for policy support to optimize flight routes and promote the integration of cultural and tourism products [21][22]. - The initiative also highlights the importance of marketing and promotional activities to raise awareness of integrated offerings [22].
文化和旅游部、中国民航局印发《文化和旅游与民航业融合发展行动方案》
Zhong Guo Ji Jin Bao· 2025-12-03 04:14
Core Viewpoint - The "Action Plan for the Integration and Development of Culture, Tourism, and Civil Aviation" aims to deepen the integration of culture and tourism with the civil aviation industry, enhancing consumer experiences and stimulating new economic growth by 2027 [4][8][21]. Summary by Sections Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to meet the growing cultural and travel needs of the public while fostering a virtuous cycle of demand and supply in the industry by 2027 [8][21]. Enhancing Travel Service Levels - Optimize the travel environment for elderly tourists by upgrading services and facilities at airports and airlines [6][10]. - Improve safety and convenience for educational travel, ensuring tailored services for families traveling with children [6][10]. - Enhance the convenience of inbound tourism by implementing policies for easier entry and exit for foreign tourists [6][11]. - Increase accessibility to domestic travel by expanding the aviation network to more tourist cities and promoting popular destinations [6][12]. Optimizing Travel Routes and Service Facilities - Encourage the development of direct flights to major tourist source countries and enhance the inbound tourism route network [12][13]. - Support the establishment of dedicated areas at airports for tourist transport services, providing one-stop services for travelers [13]. Cultivating New Products, Business Models, and Scenarios - Promote "Civil Aviation + Culture and Tourism" services by encouraging airlines to offer bundled travel packages and themed travel experiences [7][14]. - Develop cultural and tourism products related to civil aviation, including educational and immersive experiences [15][16]. Creating a Favorable Environment for Integration - Establish communication and coordination mechanisms between cultural, tourism, and civil aviation sectors to foster collaboration and innovation [17][18]. - Strengthen policy support to optimize flight route management and promote the development of integrated products [18][19].
两部门发布《文化和旅游与民航业融合发展行动方案》
Jing Ji Guan Cha Bao· 2025-12-03 03:08
Core Viewpoint - The "Action Plan for the Integration of Culture, Tourism, and Civil Aviation" aims to enhance the synergy between the cultural and tourism sectors and the civil aviation industry, targeting significant improvements in travel services and product offerings by 2027 [1][4]. Group 1: Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to deepen the integration of culture, tourism, and civil aviation, creating new economic growth points and meeting the increasing cultural and travel needs of the public by 2027 [4]. Group 2: Enhancing Travel Service Levels - The plan emphasizes improving travel services for specific demographics, including seniors, educational tours, family travel, winter sports tourism, and inbound tourism, with tailored service measures to enhance convenience and comfort [5][6]. - It addresses current issues in domestic flight routes and international capacity, proposing measures to optimize travel routes and service facilities, thereby improving accessibility and service quality for tourism [1][7]. Group 3: Optimizing Travel Routes and Service Facilities - The plan encourages the inclusion of more tourist cities in the aviation service network and the opening of new routes to popular destinations, including seasonal flights and themed flights for cultural events [7][8]. - It aims to enhance inbound tourism by optimizing air rights and developing diverse travel products, including "air + high-speed rail" and "cruise + air" options [8]. Group 4: Cultivating New Products and Business Models - The plan promotes the development of new products and business models that integrate civil aviation with cultural and tourism services, encouraging collaboration between airlines and tourism enterprises [9][10]. - It supports the creation of cultural and tourism experiences at airports, including exhibitions and interactive entertainment, to enhance consumer engagement [11]. Group 5: Creating a Supportive Development Environment - The plan establishes a communication and coordination mechanism between the Ministry of Culture and Tourism and the Civil Aviation Administration to foster collaboration and innovation in integrated products and services [12][13]. - It emphasizes the need for policy support to optimize flight management and resource utilization, encouraging local governments to develop specific policies to promote integration [14].