文化和旅游与民航业融合发展
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两部门联手发文:文旅民航深度融合,冰雪、低空旅游迎新机遇
Huan Qiu Wang· 2025-12-05 02:03
Core Viewpoint - The article discusses the "Action Plan for the Integration of Culture, Tourism, and Civil Aviation," which aims to stimulate consumption potential and promote industrial upgrades through specific measures targeting various tourism segments [1][4]. Group 1: Action Plan Overview - The "Action Plan" was jointly issued by the Ministry of Culture and Tourism and the Civil Aviation Administration of China on December 3, 2025, outlining 15 specific measures across five areas to enhance the integration of culture and tourism with the civil aviation industry [2]. - The plan sets clear goals for 2027, aiming for significant improvements in tourism service levels, broader coverage of domestic and international travel routes, and a richer variety of integrated products and experiences [4]. Group 2: Targeted Tourism Segments - The plan emphasizes precise support for niche tourism markets, including silver-haired tourism, which will see the introduction of services such as elderly companion assistance, specialized meals, and senior-friendly waiting areas at airports [4]. - For the increasingly popular snow tourism sector, the plan encourages airlines and airports to optimize baggage systems and enhance ski equipment transportation services, addressing practical travel challenges for tourists [4]. Group 3: New Consumption Drivers - The "Action Plan" promotes the cultivation of new business formats and scenarios, proposing themed travel packages such as "traveling with performances," "traveling with events," and "traveling with films," along with discounts for student groups and family packages [4]. - It also encourages local governments to include "civil aviation + cultural tourism" combined products in consumer voucher policies to lower barriers for consumers [4]. Group 4: Low-altitude Tourism Focus - Low-altitude tourism is highlighted as a key area of support, with the plan advocating for a regulated and orderly development of this sector, including the establishment of a joint regulatory mechanism between industry and local authorities [5]. - The plan supports qualified companies in developing unique low-altitude tourism routes and products, leveraging local tourism resources and seasonal characteristics to create new aerial sightseeing experiences [5]. Group 5: Cultural Integration and Innovation - The "Action Plan" encourages cross-industry collaboration, allowing cultural tourism enterprises to partner with civil aviation entities to create aviation-themed artistic works and tourism performances, as well as co-developing cultural and creative products [5]. - It innovatively suggests the development of premium tourism routes utilizing retired aircraft and abandoned airports for educational and immersive experiences, transforming waste into valuable resources [5]. Group 6: Future Outlook - Experts express optimism regarding the long-term impact of the "Action Plan," anticipating that the ongoing release of related policy effects, along with the recovery of inbound tourism and the growth of niche sectors like snow and silver-haired tourism, will lead to significant improvements in both the scale and quality of the cultural tourism market [6].
两部门印发行动方案:聚焦五大客群需求 升级航空出行服务
Zhong Guo Zheng Quan Bao· 2025-12-04 00:23
Core Viewpoint - The Ministry of Culture and Tourism and the Civil Aviation Administration of China have jointly issued an "Action Plan for the Integration of Culture, Tourism, and Civil Aviation," aiming for significant improvements in tourism services and deeper integration between these sectors by 2027 [1] Group 1: Enhancing Travel Services - The Action Plan focuses on improving travel service levels, particularly for five specific groups: senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism, with targeted service measures to enhance convenience and comfort [2] - It encourages airlines and airports to upgrade services for elderly passengers, including companionship services, rest areas, and special meal options [2] - The plan promotes family-friendly services such as seat selection, children's meal reservations, and play areas in terminals [2] Group 2: Facilitating Inbound Tourism - The Action Plan emphasizes the need to enhance the convenience of inbound tourism, including promoting "immediate refund" services for departure taxes and improving guidance for international travelers [3] - It encourages major airlines and hub airports to enhance services for passengers on international flights, including the provision of portable translation devices [3] Group 3: Optimizing Air Routes and Services - The Action Plan addresses the mismatch between current domestic flight routes and tourism demand, proposing measures to enhance accessibility and increase international flight capacity [4] - It encourages the development of new products and services that integrate civil aviation with cultural tourism, including themed tourism products and low-altitude tourism [4] - The plan supports collaboration between airlines and various tourism-related entities to create bundled travel packages and promote cultural tourism experiences [4] Group 4: Supporting Low-Altitude Tourism - The Action Plan supports qualified enterprises in providing low-altitude tourism projects, tailored to local tourism resources and seasonal characteristics [5] - It aims to expand cultural and tourism consumption scenarios by allowing various products, including cultural and creative items, to be sold in airports and on flights [5]
两部门印发行动方案 聚焦五大客群需求 升级航空出行服务
Zhong Guo Zheng Quan Bao· 2025-12-03 20:33
Core Viewpoint - The "Action Plan for the Integration Development of Culture, Tourism, and Civil Aviation" aims to significantly enhance tourism travel service levels by 2027, expanding both domestic and international travel routes and creating a more diverse range of integrated products and scenarios, fostering a virtuous cycle of demand-driven supply and supply-driven demand [1] Group 1: Enhancing Travel Services - The Action Plan focuses on improving travel service levels for specific groups such as senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism, proposing targeted service measures to enhance convenience and comfort [2] - It encourages airlines and airports to upgrade services for elderly passengers, including companionship services, rest areas, special meal options, and designated seating [2] - The plan promotes family-friendly services, such as seat selection for families, children's meal reservations, and the establishment of children's play areas in terminals [2] Group 2: Facilitating Inbound Tourism - The Action Plan emphasizes the need to continuously implement policies that enhance the convenience of inbound tourism for foreigners, including promoting immediate tax refund services and improving guidance for international travelers [3] - It encourages major airlines and hub airports to enhance services for passengers on international flights to China and to provide portable translation devices for rent [3] - The plan aims to expand the coverage of international connecting flights [3] Group 3: Optimizing Travel Routes and Services - The Action Plan addresses the mismatch between current domestic flight routes and tourism demand, proposing measures to enhance domestic travel accessibility, increase inbound tourism routes, and improve airport tourism service facilities [4] - It encourages the development of new integrated products and services, focusing on "Civil Aviation + Culture and Tourism" offerings, and promoting low-altitude tourism [4] - The plan supports collaboration between airlines and various tourism-related entities, including cultural sites, hotels, and travel agencies, to create bundled ticket options and family discounts [4] Group 4: Supporting Low-Altitude Tourism - The Action Plan supports qualified enterprises in providing low-altitude tourism projects, encouraging the development of unique low-altitude tourism routes based on regional and seasonal characteristics [5] - It aims to expand cultural and tourism consumption scenarios by allowing cultural products and local goods to be included in airport and in-flight shopping [5]
聚焦五大客群需求 升级航空出行服务
Zhong Guo Zheng Quan Bao· 2025-12-03 20:28
Core Viewpoint - The "Action Plan for the Integration Development of Culture, Tourism, and Civil Aviation" aims to enhance the service level of tourism travel by 2027, promoting a deeper and higher quality integration between culture, tourism, and civil aviation industries [1][2]. Group 1: Service Improvement for Travelers - The plan focuses on improving travel services for specific groups such as senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism, with targeted service measures [1][2]. - Airlines and airports are encouraged to upgrade services for elderly passengers, including companionship services, rest areas, and special meal options [1]. - Family travelers will benefit from services like seat selection, children's meal reservations, and play areas in terminals [2]. Group 2: Enhancing Inbound Tourism - The plan emphasizes the need to improve the convenience of inbound tourism, including promoting tax refund services and enhancing guidance for international travelers [2]. - It encourages major airlines and hub airports to improve services for international flights, including the rental of portable translation devices [2]. Group 3: Optimizing Flight Routes and Services - The plan addresses the mismatch between current domestic flight routes and tourism demand, proposing measures to enhance accessibility and increase inbound flight routes [2][3]. - It encourages the development of new products and services that integrate civil aviation with cultural tourism, including themed tourism products and low-altitude tourism [3]. Group 4: Collaborative Initiatives - Airlines are encouraged to offer package deals covering multiple destinations and collaborate with cultural and tourism entities [3]. - The plan supports the inclusion of civil aviation and tourism combination products in consumption voucher policies, promoting innovative tourism experiences [3].
刚刚,利好来了!
天天基金网· 2025-12-03 05:29
Core Viewpoint - The article discusses the recently released "Action Plan for the Integration of Culture, Tourism, and Civil Aviation," which aims to enhance the synergy between these sectors, stimulate new consumption potential, and create new economic growth points by 2027 [4][10]. Summary by Sections Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to deepen the integration of culture, tourism, and civil aviation, enriching new experiences and better meeting the growing cultural and travel needs of the public by 2027 [12][23]. Enhancing Travel Service Levels - The plan emphasizes optimizing travel environments for elderly tourists, including upgrades in services and facilities at airports [7][13]. - It aims to improve safety and convenience for educational tourism, enhancing the travel experience for families with children [13][14]. - The plan includes measures to facilitate inbound tourism, such as promoting tax refund services and improving airport signage for foreign travelers [14][15]. Optimizing Travel Routes and Service Facilities - The initiative encourages the inclusion of more tourist cities in the aviation service network and the opening of new routes to popular destinations [15][16]. - It aims to enhance inbound tourism routes by optimizing air rights and developing joint travel products with high-speed rail and cruise services [16][17]. - The plan also focuses on improving airport facilities to better serve tourists, including dedicated areas for travel buses and information centers [17][18]. Cultivating New Products, Business Models, and Scenarios - The plan encourages airlines to offer bundled travel packages and collaborate with cultural and tourism entities to create themed travel experiences [17][18]. - It supports the development of cultural and tourism products related to civil aviation, including educational and immersive experiences [18][19]. - The initiative promotes the orderly development of low-altitude tourism and the establishment of a regulatory framework to ensure safety [19][20]. Creating a Favorable Environment for Integration - The plan calls for enhanced communication and coordination between cultural, tourism, and civil aviation authorities to foster innovation in products and services [20][21]. - It emphasizes the need for policy support to optimize flight routes and promote the integration of cultural and tourism products [21][22]. - The initiative also highlights the importance of marketing and promotional activities to raise awareness of integrated offerings [22].
刚刚,利好来了!
中国基金报· 2025-12-03 03:57
Core Viewpoint - The article discusses the recently released "Action Plan for the Integration of Culture, Tourism, and Civil Aviation," which aims to enhance the synergy between these sectors, stimulate new consumption potential, and create new economic growth points to meet the increasing cultural and travel demands of the public [1][10]. Summary by Sections Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to achieve a deeper, broader, and higher-quality integration of culture, tourism, and civil aviation by 2027, significantly improving travel service levels and expanding both domestic and international tourism routes [11][25]. Enhancing Travel Service Levels - Optimize the travel environment for elderly tourists by upgrading services and facilities at airports and on airlines [7][12]. - Strengthen safety and convenience for educational tourism, ensuring smooth travel experiences for families [7][12]. - Improve the comfort of family travel by providing tailored services for children and families [7][12]. - Enhance the convenience of inbound tourism by implementing policies to facilitate foreign visitors' entry and travel [7][13]. - Increase accessibility to domestic travel by expanding the aviation service network to more tourist cities [7][15]. Optimizing Tourism Routes and Service Facilities - Enhance the connectivity of domestic travel routes, encouraging the opening of new flights to popular tourist destinations [7][15]. - Increase inbound tourism routes by optimizing air rights and encouraging direct flights from key source countries [7][15]. - Improve airport facilities to better serve tourists, including dedicated areas for travel-related services [7][16]. Cultivating New Products, Business Models, and Scenarios - Encourage airlines to offer bundled travel packages that include multiple destinations [7][17]. - Support the development of cultural and tourism products related to civil aviation, including themed performances and educational projects [7][18]. - Promote the orderly development of low-altitude tourism by establishing a regulatory framework [7][18]. - Create new cultural and tourism consumption scenarios at airports, enhancing the overall travel experience [7][19]. Creating a Favorable Environment for Integration - Establish communication and coordination mechanisms between cultural, tourism, and civil aviation sectors to foster collaboration [7][20]. - Strengthen policy support to optimize route management and resource utilization [7][20]. - Increase promotional efforts for integrated products and services in both domestic and international markets [7][21].
两部门发布《文化和旅游与民航业融合发展行动方案》
Jing Ji Guan Cha Bao· 2025-12-03 03:08
Core Viewpoint - The "Action Plan for the Integration of Culture, Tourism, and Civil Aviation" aims to enhance the synergy between the cultural and tourism sectors and the civil aviation industry, targeting significant improvements in travel services and product offerings by 2027 [1][4]. Group 1: Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to deepen the integration of culture, tourism, and civil aviation, creating new economic growth points and meeting the increasing cultural and travel needs of the public by 2027 [4]. Group 2: Enhancing Travel Service Levels - The plan emphasizes improving travel services for specific demographics, including seniors, educational tours, family travel, winter sports tourism, and inbound tourism, with tailored service measures to enhance convenience and comfort [5][6]. - It addresses current issues in domestic flight routes and international capacity, proposing measures to optimize travel routes and service facilities, thereby improving accessibility and service quality for tourism [1][7]. Group 3: Optimizing Travel Routes and Service Facilities - The plan encourages the inclusion of more tourist cities in the aviation service network and the opening of new routes to popular destinations, including seasonal flights and themed flights for cultural events [7][8]. - It aims to enhance inbound tourism by optimizing air rights and developing diverse travel products, including "air + high-speed rail" and "cruise + air" options [8]. Group 4: Cultivating New Products and Business Models - The plan promotes the development of new products and business models that integrate civil aviation with cultural and tourism services, encouraging collaboration between airlines and tourism enterprises [9][10]. - It supports the creation of cultural and tourism experiences at airports, including exhibitions and interactive entertainment, to enhance consumer engagement [11]. Group 5: Creating a Supportive Development Environment - The plan establishes a communication and coordination mechanism between the Ministry of Culture and Tourism and the Civil Aviation Administration to foster collaboration and innovation in integrated products and services [12][13]. - It emphasizes the need for policy support to optimize flight management and resource utilization, encouraging local governments to develop specific policies to promote integration [14].
两部门:支持具备资质和条件的企业提供低空旅游项目
Zheng Quan Shi Bao Wang· 2025-12-03 02:12
Core Viewpoint - The Ministry of Culture and Tourism and the Civil Aviation Administration of China have issued an action plan to promote the integration of cultural tourism and civil aviation, focusing on the development of low-altitude tourism [1] Group 1: Action Plan Details - The plan aims to develop low-altitude tourism in a regulated and orderly manner [1] - It encourages local governments to establish a joint regulatory mechanism for low-altitude tourism that combines industry and local practices [1] - The plan supports qualified enterprises in offering low-altitude tourism projects while ensuring safety [1] Group 2: Development Strategies - The action plan emphasizes the need to develop unique low-altitude tourism routes and products that reflect the regional and seasonal characteristics of local tourism resources [1] - It includes the formulation of management measures for the aerial sightseeing market to guide the healthy and orderly development of low-altitude tourism [1]
两部门印发《文化和旅游与民航业融合发展行动方案》
Zheng Quan Shi Bao Wang· 2025-12-03 02:08
Core Viewpoint - The Ministry of Culture and Tourism and the Civil Aviation Administration of China have issued an action plan to enhance the integration of cultural tourism and civil aviation, focusing on improving the convenience of inbound tourism [1] Group 1: Policy Measures - The action plan aims to further enhance the facilitation of inbound tourism for foreign visitors [1] - It emphasizes the implementation of policies to improve the convenience of travel for foreigners, including promoting the "buy and refund" service for departure tax [1] - The plan encourages major domestic airlines and hub airports to enhance services related to boarding, entry, and transit for international flight passengers [1] Group 2: Infrastructure and Services - There is a focus on improving airport foreign language signage and guidance facilities [1] - The plan encourages hub airports to provide portable translation device rental services [1] - It aims to establish a simplified procedure mechanism at hub airports and expand the coverage of international connecting flights [1]