（来源：中国旅游报） 转自：中国旅游报 □ 本报记者 张 宇 首席记者 王 洋 当北国大地裹上银装，南国室内滑雪场升腾起"低温热浪"，万亿级冰雪经济正以蓬勃之势席卷全国。国 家体育总局最近发布的《中国冰雪经济发展报告（2025）》显示，2025—2026冰雪季首月，全国滑雪场 累计接待客流量为0.35亿人次，同比增长10%；消费额达363.5亿元，同比增长6%。冰雪旅游热的背 后，游客的选择呈现哪些特征？滑雪场如何以创新产品与服务满足游客需求？近日，中国旅游报社记者 收到几百份调查问卷，经多方采访，试图勾勒出消费趋热与场景创新交织的冰雪旅游新图景。 从"冬季顶流"到"四季冰雪" 记者从多家OTA企业获得的数据印证了冰雪旅游需求呈现出强劲的活力：美团旅行数据显示，2025年12 月以来，"滑雪"的搜索量持续上涨。"滑雪面罩"搜索量上涨94%，"滑雪护具"搜索量上涨77%。北京、 张家口、哈尔滨、乌鲁木齐、沈阳等地的"滑雪"搜索热度最高。来自马蜂窝的数据显示，"冬季旅游"近 一周环比上涨348%，各地"滑雪"平均热度涨幅超过50%。 滑雪场也同样感知到"持续攀升"的热度。位于"人类滑雪起源地"阿勒泰的将军山国际滑 ...

Group 1 - The core viewpoint of the articles highlights the increasing popularity of unique and immersive experiences for New Year's celebrations, with a significant rise in searches for related activities and destinations [1][3][4] - There is a notable surge in interest for cross-year activities, with searches for "New Year fireworks shows," "New Year concerts," and "New Year camping" increasing by over 500% [1] - Popular destinations for New Year's travel include theme parks like Shanghai Disneyland and Beijing Universal Resort, as well as traditional sites like Suzhou Hanshan Temple and Hangzhou Lingyin Temple, which saw an overall attention increase of over 80% [1] Group 2 - Warm destinations such as Hainan and Yunnan are leading the family winter escape market, with significant growth in flight bookings to cities in the Greater Bay Area, particularly a 2.2 times increase in ticket volume for Jieyang [2] - Emerging travel trends show a preference for unique experiences, such as midnight boat rides and themed accommodations, with searches for "Guangzhou Pearl River night cruise tickets" rising by 169% [3] - Non-traditional accommodations are gaining traction, with searches for "New Year hotels" increasing by 189%, and specific mountain top hotels seeing a 397% rise in search volume [4] Group 3 - Short-distance micro-vacations are becoming a popular choice, with significant increases in hotel bookings in smaller cities, such as a fivefold increase in bookings in places like Hangzhou Chun'an [5] - The inbound tourism market is experiencing strong growth, with hotel search heat for inbound travel increasing by over 150%, particularly in cities like Shanghai, Guangzhou, and Beijing [5] - For outbound travel, popular destinations include South Korea, Thailand, and Singapore, with average ticket prices for flights to South Korea being 43% lower than during the Spring Festival [6]

Core Points - The National Alpine Skiing Center "Snow Flying Swallow" in Beijing Yanqing Olympic Park has initiated snowmaking as temperatures drop, with plans to open 13 professional ski trails for various skill levels by the 2025-2026 snow season [1] - A total of 44 fixed snow machines and 54 mobile snow machines have been launched, covering an area of 125,000 square meters in the first phase, with the first skiing expected in mid to late November [1] - This snow season, the Yanqing Olympic Park will establish a comprehensive commercial service system that includes sports retail, dining services, and equipment rentals, along with special celebration events and cost-effective accommodation packages to enhance the overall ice and snow tourism experience [1]