Group 1 - The core viewpoint of the articles highlights the increasing popularity of unique and immersive experiences for New Year's celebrations, with a significant rise in searches for related activities and destinations [1][3][4] - There is a notable surge in interest for cross-year activities, with searches for "New Year fireworks shows," "New Year concerts," and "New Year camping" increasing by over 500% [1] - Popular destinations for New Year's travel include theme parks like Shanghai Disneyland and Beijing Universal Resort, as well as traditional sites like Suzhou Hanshan Temple and Hangzhou Lingyin Temple, which saw an overall attention increase of over 80% [1] Group 2 - Warm destinations such as Hainan and Yunnan are leading the family winter escape market, with significant growth in flight bookings to cities in the Greater Bay Area, particularly a 2.2 times increase in ticket volume for Jieyang [2] - Emerging travel trends show a preference for unique experiences, such as midnight boat rides and themed accommodations, with searches for "Guangzhou Pearl River night cruise tickets" rising by 169% [3] - Non-traditional accommodations are gaining traction, with searches for "New Year hotels" increasing by 189%, and specific mountain top hotels seeing a 397% rise in search volume [4] Group 3 - Short-distance micro-vacations are becoming a popular choice, with significant increases in hotel bookings in smaller cities, such as a fivefold increase in bookings in places like Hangzhou Chun'an [5] - The inbound tourism market is experiencing strong growth, with hotel search heat for inbound travel increasing by over 150%, particularly in cities like Shanghai, Guangzhou, and Beijing [5] - For outbound travel, popular destinations include South Korea, Thailand, and Singapore, with average ticket prices for flights to South Korea being 43% lower than during the Spring Festival [6]

Group 1 - The core idea of the articles highlights the surge in demand for "New Year’s Eve" activities such as fireworks shows, concerts, and camping, leading to a significant increase in hotel bookings and overall tourism consumption, with Beijing experiencing a 92% growth in travel reservations by December 21 [1] - The focus on ritual and atmosphere during the New Year’s Eve celebrations is driving a shift in consumer behavior, prompting various events and activities to enhance the experience, including performances at historical sites and extended museum hours [1] - Businesses are preparing to capitalize on this trend by integrating dining experiences with festive themes, offering unique combinations like "hot pot + hot springs" and "hot pot + skiing," thereby creating new consumption scenarios [1] Group 2 - The "Chasing Light New Year" concept provides insights into the integration of culture and tourism, emphasizing that night economy is not merely about lighting and street markets but involves a comprehensive approach to enhance urban identity and extend industry chains [2] - Despite climate constraints, there is potential for cities like Beijing to innovate in product offerings, improve consumer environments, leverage technology, and enhance safety measures to explore new opportunities in the night economy [2] - The emerging consumer trends reflect a desire for quality, experience, and emotional connections, indicating a shift towards a market that values these aspects in future developments [2]