Group 1 - Yan Xuejing's social media accounts were banned from being followed, leading to significant backlash and calls for boycotts of her endorsed products [1] - The seasoning brand "Tongchu" announced a complete severance of ties with Yan Xuejing, ceasing all production and stating that they will no longer use her image on product packaging [1] - The brand's representative mentioned that the partnership with Yan Xuejing lasted over ten years, and the decision to cut ties will result in material losses due to unusable packaging [1] Group 2 - Liaoning Dihua Flavoring Food Co., Ltd. officially terminated its endorsement agreement with Yan Xuejing for the "Zuo Xiang Yuan" brand and related products after careful evaluation [1] - The company expressed a shift in strategy, indicating they will no longer consider celebrity endorsements due to the associated risks [1]

Core Viewpoint - The company "佐香园" has officially terminated its endorsement agreement with actress 闫学晶 due to public backlash following her controversial comments about financial struggles, which led to negative consumer sentiment towards the brand [1] Group 1: Company Response - "佐香园" issued a statement on January 11, announcing the end of its partnership with 闫学晶, acknowledging the public's concerns and emphasizing the importance of consumer feedback [1] - The company plans to expedite the update and removal of promotional materials associated with 闫学晶 to present a refreshed brand image to consumers [1] Group 2: Public Reaction - Following 闫学晶's comments about her family's financial situation, which were perceived as "crying poor" and indirectly flaunting wealth, there was a significant negative reaction from the public, leading to calls for a change in brand endorsement [1] - The backlash resulted in a surge of negative comments on "佐香园's" official flagship store, with many consumers stating they would not purchase products unless a new spokesperson was appointed [1]

Core Viewpoint - The company "佐香园" has officially terminated its endorsement agreement with actress 闫学晶 due to public backlash following her controversial comments about financial struggles [1] Group 1: Company Response - The official statement from "佐香园" acknowledges the significant online discussions regarding 闫学晶 and the brand, indicating that the company has taken public concerns seriously [1] - The decision to end the partnership was made after careful evaluation by the company, reflecting a proactive approach to managing brand reputation [1] Group 2: Public Reaction - Following 闫学晶's comments, there was a notable increase in negative feedback on "佐香园's" official flagship store, with many consumers threatening to boycott the brand unless a new spokesperson was appointed [1]

Group 1 - The company, Liaoning Dihua Flavoring Food Co., announced the termination of its endorsement partnership with actress Yan Xuejing for the "Zuo Xiang Yuan" brand and related products effective January 11 [1][2] - The company stated it will expedite the update and removal of promotional materials and work to replace existing inventory packaging as quickly as possible to present a refreshed brand image to consumers [1][2] Group 2 - Yan Xuejing recently made comments during a live broadcast about her son's family's income, stating they earn "only a few hundred thousand," which led to public criticism and accusations of "playing the poverty card" [3] - Following the controversy, many consumers expressed their intention to boycott products endorsed by Yan Xuejing, with numerous comments on the Zuo Xiang Yuan official flagship store stating "if the spokesperson is not changed, no one will buy online" [3]

Group 1 - Yan Xuejing, a well-known actress, revealed in a live stream that her son's family income is only "tens of thousands," which is insufficient to sustain their household expenses, leading to public backlash and accusations of "crying poor" [1][6] - Following her comments, there was a significant online backlash, with many netizens calling for a boycott of the brands she endorses, including "Tongchu" and "Zuo Xiang Yuan," with claims that sales could drop by three-quarters if the partnership continues [6][8] - The brand "Tongchu," which is under Tianjin Chaoshi Seasoning Brewing Co., has stated that their legal department is currently addressing the situation, and they are monitoring the developments closely [6][8] Group 2 - Yan Xuejing gained fame in 2002 for her role in the TV series "Liu Laogen" and has been a prominent figure in the entertainment industry [8] - In her live stream, she mentioned that her son, who is 32 years old, needs to earn around 1.8 million annually to support the family, while her son’s acting income is only "tens of thousands" per year, and her daughter-in-law earns less than 100,000 from musical theater [8][10] - Despite the controversy, Yan Xuejing has not publicly responded to the backlash, and her social media accounts show no recent updates regarding the incident [10]