Core Viewpoint - The article discusses the controversy surrounding actress Yan Xuejing, who claimed her son's family income is insufficient to sustain their household, leading to public backlash and calls for boycotting her endorsements [2][8]. Group 1: Yan Xuejing's Statements and Public Reaction - Yan Xuejing revealed during a live stream that her son earns "only tens of thousands" annually, which is inadequate for family expenses, stating that "one play earns several hundred thousand" but is not enough for their needs [8][10]. - Following her comments, she faced criticism online, with some netizens suggesting a boycott of her endorsed products [2][8]. - Yan Xuejing's social media accounts on platforms like Douyin and Kuaishou were subsequently banned from gaining followers [2]. Group 2: Brand Impact and Corporate Response - Yan Xuejing has been the spokesperson for "Tongchu" seasoning brand for over ten years, but the company has decided to sever ties with her due to the controversy, ceasing to use her image on product packaging [8][10]. - The brand's representative mentioned that the decision to cut ties will lead to material losses from unusable packaging and a temporary halt in production while new packaging is created [10]. - The company plans to pursue compensation from Yan Xuejing for damages related to the cessation of production and reputational harm [10]. Group 3: Social Media and Advertising Insights - Yan Xuejing's social media presence includes over 20 million followers across platforms, with her Douyin account recently gaining 314,800 new followers [2][16]. - The estimated advertising rates for her videos are approximately 73,000 yuan for 1-20 seconds, 94,000 yuan for 21-60 seconds, and 120,000 yuan for videos longer than 60 seconds [16].

Group 1 - Yan Xuejing's social media accounts were banned from being followed, leading to significant backlash and calls for boycotts of her endorsed products [1] - The seasoning brand "Tongchu" announced a complete severance of ties with Yan Xuejing, ceasing all production and stating that they will no longer use her image on product packaging [1] - The brand's representative mentioned that the partnership with Yan Xuejing lasted over ten years, and the decision to cut ties will result in material losses due to unusable packaging [1] Group 2 - Liaoning Dihua Flavoring Food Co., Ltd. officially terminated its endorsement agreement with Yan Xuejing for the "Zuo Xiang Yuan" brand and related products after careful evaluation [1] - The company expressed a shift in strategy, indicating they will no longer consider celebrity endorsements due to the associated risks [1]

Group 1 - The core point of the article is that Zhaoxiangyuan officially terminated its endorsement contract with actress Yan Xuejing starting January 11, following a controversial statement made by her during a live broadcast [1] - The spokesperson for the "Tongchu" seasoning brand, which Yan Xuejing previously endorsed, also announced that the company has decided to cut ties with her and will no longer use her image on product packaging, with all products currently suspended [1] - Yan Xuejing's comments about her son's income during a live stream sparked controversy, leading to further scrutiny of her past statements, including a video clip where she mentioned "sour cucumbers" [1] Group 2 - Yan Xuejing, born in 1972, is known for her roles in popular works such as "Liu Laogen," "Urban Outsider," and "My Mother Tian Xiaocao" [1] - Her son, Lin Aofei, is also an actor, and they have appeared together in the TV series "Talking Love with Mom" [1] - Yan Xuejing and her family have participated in various variety shows together, showcasing their family dynamics [1]

Group 1 - The company Liaoning Dihua Flavoring Food announced the termination of its endorsement contract with actress Yan Xuejing for the "Zuo Xiang Yuan" brand and related products effective January 11 [2] - The brand "Tong Chu" has also decided to cut ties with Yan Xuejing, ceasing to use her image on product packaging, and has halted all production while working on new packaging [4] - Following Yan Xuejing's controversial comments about her family's financial struggles, there has been a public backlash leading to calls for boycotting her endorsed products [6] Group 2 - Yan Xuejing's social media accounts have been restricted, with her Douyin and Kuaishou accounts being banned from gaining followers, despite having over 20 million followers on one platform [8] - The actress is known for her work in traditional Chinese performance and gained fame from her role in the TV series "Liu Laogen" [14] - Yan Xuejing's son, Lin Aofei, is also an actor and has appeared in various television series, showcasing a family connection in the entertainment industry [16]

Core Viewpoint - The article discusses the termination of endorsement contracts between the brand "佐香园" and actress 闫学晶, following controversial comments made by her regarding her son's income, which led to public backlash and the suspension of her social media accounts [1][2]. Group 1 - The official statement from 佐香园 announced the end of the endorsement partnership with 闫学晶 effective January 11 [1]. - The "统厨" seasoning brand also decided to cut ties with 闫学晶, ceasing to use her image on product packaging, and has halted all product production [1]. - 闫学晶's comments during a live broadcast about her son's income sparked controversy, leading to further scrutiny of her past statements [1]. Group 2 - 闫学晶, born in 1972, is known for her roles in popular TV series such as "刘老根" and "都市外乡人" [1]. - Her son, 林傲霏, is also an actor, and they have appeared together in the drama "和妈妈一起谈恋爱" [1]. - Following the controversy, multiple social media accounts associated with 闫学晶 have been banned from being followed [2].

Group 1 - Yan Xuejing, a Chinese actress, revealed during a live stream that her son's family income is insufficient, stating "just earning a few hundred thousand cannot sustain the family," which led to public backlash and calls to boycott her endorsed products [1][4] - Following the controversy, Yan Xuejing's accounts on Douyin and Kuaishou were banned from gaining followers, despite having over 20 million followers on one platform [1] - The brand "Tongchu" for which Yan Xuejing has been a spokesperson for over ten years decided to sever ties with her, halting all production and incurring losses due to unusable packaging featuring her image [4][6] Group 2 - The brand's representative, Mr. Zhang, indicated that they would not consider using celebrity endorsements in the future due to the high risks involved, opting instead to focus on product quality and self-promotion [6] - Yan Xuejing's son, Lin, stated that they have not responded to the controversy, claiming that all online responses attributed to them are false [9] - Recent data shows that Yan Xuejing's Douyin account gained 314,800 new followers recently, with estimated advertising rates for her videos ranging from 73,000 to 120,000 yuan depending on the length [11]

Core Viewpoint - The controversy surrounding actress Yan Xuejing's comments about her family's income has led to significant backlash, resulting in her brand endorsement being terminated and her social media accounts facing restrictions [1][3][12]. Group 1: Brand Impact - Yan Xuejing has been the brand ambassador for "Tongchu" seasoning for over ten years, but the company has decided to sever ties with her due to the negative publicity [3][14]. - The company has halted all production and is currently working on new packaging that does not feature Yan Xuejing's image, incurring material losses from the unusable existing packaging [14]. - The brand's representative stated that they will seek compensation from Yan Xuejing for damages related to the cessation of production and reputational harm [14]. Group 2: Social Media and Public Reaction - Following Yan Xuejing's comments, her Douyin and Kuaishou accounts were restricted from gaining followers, reflecting a significant public backlash [1][12]. - Despite the controversy, Yan Xuejing's social media presence has seen a recent increase in followers, with her Douyin account gaining approximately 314,800 new followers [19]. - Videos circulating online claiming to show Yan Xuejing's response to the backlash were found to be old footage, indicating a potential manipulation of public perception [16][18].

Core Viewpoint - The controversy surrounding actress Yan Xuejing's comments about her son's income has led to significant backlash, resulting in her brand endorsement being terminated and her associated products being taken off the market [1][10]. Group 1: Yan Xuejing's Comments and Public Reaction - Yan Xuejing revealed in a live stream that her son and daughter-in-law's combined annual income is less than 400,000 yuan, stating that a household requires at least 800,000 yuan to sustain itself, which sparked accusations of "crying poor" and indirectly flaunting wealth [1][4]. - Following the backlash, Yan Xuejing's social media accounts were restricted, and she has not publicly addressed the controversy [1][7]. Group 2: Brand Impact and Company Response - Yan Xuejing has been the brand ambassador for "Tongchu" seasoning for over ten years, but the company has decided to sever ties with her due to the negative publicity, leading to a complete halt in product production [10][11]. - The company is currently working on new packaging to remove Yan's image, which has resulted in material losses and plans to seek compensation for damages related to the incident [11].

Core Viewpoint - The controversy surrounding actress Yan Xuejing's comments about her son's income has led to significant backlash, resulting in her social media accounts being restricted and her brand endorsement being terminated by the company "Tongchu" seasoning, which has halted all production due to the fallout [1][11][18]. Group 1: Controversy and Public Reaction - Yan Xuejing disclosed that her son and daughter-in-law's combined annual income is less than 400,000 yuan, stating that a household requires at least 800,000 yuan to function properly, which sparked accusations of "crying poor" and "indirectly flaunting wealth" from netizens [1][4][11]. - Following the backlash, Yan Xuejing's Douyin and Kuaishou accounts were banned from being followed, despite having over 20 million followers on one platform [1][11]. Group 2: Brand Impact and Company Response - Yan Xuejing has been a brand ambassador for "Tongchu" seasoning for over ten years, but the company has decided to sever ties with her, stating they will no longer use her image on product packaging [8][20]. - The company has halted all production and is currently working on new packaging to replace the existing materials that cannot be used due to the controversy, which has resulted in material losses [10][20]. - The brand's representative expressed that they will not consider hiring celebrity endorsements in the future due to the associated risks, emphasizing a focus on product quality instead [10][20].

Core Viewpoint - The controversy surrounding actress Yan Xuejing's comments about her son's income has led to significant backlash, resulting in her brand endorsement being terminated and the associated product line being halted [1][14][17]. Group 1: Yan Xuejing's Income Disclosure - Yan Xuejing revealed during a live stream that her son and daughter-in-law's combined annual income is less than 400,000 yuan, stating that a household requires at least 800,000 yuan to sustain itself [1][8]. - This disclosure has sparked criticism from netizens, who accused her of "crying poor" while indirectly flaunting wealth [1][8]. Group 2: Brand Impact and Response - Yan Xuejing has been the brand ambassador for "Tongchu" seasoning for over ten years, but the company has decided to sever ties with her following the controversy [14][17]. - The company has halted all production and is currently working on new packaging that does not feature Yan's image, incurring costs related to material waste and production delays [17]. - The brand's representative indicated that they will not consider using celebrity endorsements in the future due to the associated risks [18].