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正式签约!九牧王成为中国奥委会官方赞助商,以品质匠心书写民族品牌新篇
Xin Lang Cai Jing· 2025-11-12 03:14
Core Insights - The partnership between Jiumuwang and the Chinese Olympic Committee marks a significant milestone for the brand, transitioning from being a supplier of ceremonial attire to an official sponsor, reflecting a broader narrative of cultural confidence for Chinese brands [1][6]. Group 1: Partnership and Brand Development - Jiumuwang has officially become the "2025-2028 Official Sponsor of the Chinese Olympic Committee," which is expected to enhance its brand influence globally through deep cooperation and resource integration [1][3]. - The collaboration aims to tell the story of Chinese brands and sports on the world stage, with the Chinese Olympic Committee committed to supporting Jiumuwang's brand development [1][6]. Group 2: Financial Performance - Jiumuwang reported impressive financial results for the third quarter, with a net profit attributable to shareholders of 310 million yuan, a year-on-year increase of 129.6%, and a significant operating cash flow of 92.77 million yuan, up 1244.6% [3]. - The company demonstrated strong profitability with a gross margin of 65.61%, a slight increase of 0.12% year-on-year, and a net profit margin that rose to 14.39%, reflecting a year-on-year growth of 146.68% [3]. Group 3: Cultural and Design Initiatives - Since 2018, Jiumuwang has designed four exclusive ceremonial outfits for the Chinese sports delegation, showcasing cultural craftsmanship and attention to detail, which are core strengths of the brand [4][9]. - The company is launching a design competition for the "Nagoya Asian Games" to discover innovative design talents, aiming to enhance the image of Chinese athletes on the international stage while promoting Chinese culture [8]. Group 4: Brand Philosophy and Market Positioning - Jiumuwang's trajectory illustrates the high-quality development of Chinese national brands, emphasizing "quality as the foundation, culture as the soul, and sports as the bridge" [9][11]. - The alignment of sports spirit with high-end menswear elevates the brand beyond mere product competition, positioning it as a representation of lifestyle and spiritual pursuit [11].
中国奥委会签下九牧王为2025-2028周期官方赞助商
Xin Hua Wang· 2025-11-11 14:34
Core Points - The Chinese Olympic Committee signed a sponsorship agreement with the domestic brand Jiumuwang, making it the official sponsor for the 2025-2028 cycle [1] - Jiumuwang's partnership with the Chinese sports delegation began in 2018, and this new agreement elevates its role from a supplier to an official sponsor [1] - The collaboration aims to create high-quality ceremonial outfits for the Chinese sports delegation, emphasizing cultural confidence and spirit at international events like the 2026 Aichi-Nagoya Asian Games and the 2028 Los Angeles Olympics [1] Company Summary - Jiumuwang will leverage traditional Chinese culture to design and produce ceremonial outfits for the Chinese sports delegation over the next four years [1] - The partnership reflects a commitment to national strategy and showcases the alignment of modern corporate innovation with Olympic values [1] Industry Summary - The signing of this sponsorship highlights the increasing role of domestic brands in supporting national sports initiatives [1] - The launch of the "Jiumuwang Cup" design competition for the Aichi-Nagoya Asian Games signifies a focus on enhancing the representation of Chinese culture in sports [1]