在位于江苏南通的佳之味食品有限公司展厅里，"卡丽玛"牛乳茶、"金猫"咖啡、"非常麦"燕麦奶等产品 琳琅满目。这些包装新潮、设计精致的饮品，不仅展示了佳禾食品从B端到C端的战略转型，也映照出 一位食品行业老兵24年不变的创业激情。 "我们正从幕后走向台前，全力拓展C端市场。"佳禾食品董事长柳新荣在接受上海证券报记者采访时表 示。 2021年4月30日，佳禾食品在上海证券交易所主板上市，成为资本市场上少有的专注奶茶与咖啡供应链 的企业。尽管已创业24年，柳新荣仍然将自己定义为"创业者"，而非"企业家"。"如今我再次踏入新赛 道，这是我的'二次创业'。"谈及公司转型，柳新荣激情满满。 从toB走向toC 6月26日，佳禾食品公告称，为感谢股东对公司的关心和支持，同时便于股东更好地了解公司"金猫"品 牌，决定以免费方式向全体股东赠送公司"金猫"咖啡产品。 这是佳禾上市后的一个传统。"很多人可能早已品尝过我们的产品，只是不知道它们来自佳禾。我们希 望通过这样的方式，让产品被更多人认知，同时拓展市场，加强与渠道及客户的信任关系。"柳新荣介 绍，上市前，佳禾是一家典型的toB企业，为蜜雪冰城、沪上阿姨、统一、香飘飘等知名茶 ...

Core Viewpoint - The 2025 Entrepreneur Sun Island Annual Conference emphasized the theme of "New Quality Productivity: New Manufacturing, New Consumption, New Ecology," focusing on the development of strategic emerging industries and the spirit of entrepreneurship, aiming to inject new momentum into industrial upgrading and cooperation [1][4]. Group 1: National Brand Development - National brands are seen as vital carriers of national soft power, showcasing cultural confidence, economic strength, and technological capabilities [3]. - The success of national brands is rooted in their alignment with national development, as exemplified by companies like Huawei, BYD, Li Ning, and Yunnan Baiyao [3]. Group 2: Innovation and Tradition - The company "Dashing to the Future" is the only national enterprise in the pediatric massage industry recognized by the Xinhua News Agency's brand project, focusing on transitioning from manufacturing to intelligent manufacturing [4]. - By integrating traditional Chinese medicine techniques with modern technology, the company aims to standardize and enhance pediatric massage services, aligning with the "Healthy China" national strategy [4]. Group 3: Cultural Empowerment - The chairman emphasized the importance of using mainstream media to convey the cultural essence and values of national brands, highlighting the role of media in promoting traditional culture alongside modern needs [7]. - The company has leveraged media platforms to disseminate the cultural concept of "Chinese Pediatric Massage Health," bridging ancient wisdom with contemporary practices [7]. Group 4: Social Responsibility - The company has initiated projects like "Children's Health Public Welfare Action" to provide free medical services in rural areas, demonstrating its commitment to social responsibility and sustainable development [10]. - The focus is on integrating social responsibility into every aspect of business operations, reflecting the ethos of "giving back to society" [10]. Group 5: Global Perspective - The chairman discussed the dual output of culture and standards as essential for national enterprises' international expansion, with efforts to promote traditional Chinese pediatric massage services globally [12]. - Collaborations with educational institutions and the establishment of standards for traditional Chinese health services indicate a commitment to both preserving cultural roots and meeting international standards [12]. Group 6: Innovation and Cultural Products - The company plans to allocate 15% of its annual revenue to research and development for pediatric massage technology and equipment upgrades, following a model similar to Huawei [14]. - Cultural products like "24 Solar Terms Illustrated Books" and animations are being developed to enrich the narrative of national brands and avoid industry homogenization [14]. Group 7: Commitment to National Strategy - The company's actions reflect a commitment to align with national planning and mainstream media, positioning itself as a benchmark in the pediatric massage industry [14]. - The chairman's remarks at the conference highlighted the importance of innovation, culture, and responsibility in driving the growth of national brands, reinforcing the idea that each step forward for national brands contributes to China's global presence [14].

Core Viewpoint - The article discusses the rise and fall of a prominent Chinese entrepreneur, highlighting the contrast between his successful beverage brand and the failure of his personal branding efforts, ultimately portraying him as a flawed yet talented individual who struggled with public perception and personal image [4][5][89]. Group 1: Entrepreneurial Journey - The entrepreneur, known as "Mr. Zong," started his career in a challenging economic environment, eventually founding Wahaha, which became a leading beverage brand in China [9][13][20]. - By 1991, Wahaha achieved revenues exceeding 200 million yuan and profits of 40 million yuan, prompting significant expansion efforts [20]. - The acquisition of a struggling state-owned enterprise, Hangzhou Canned Food Factory, marked a pivotal moment in Wahaha's growth, leading to a successful turnaround within three months [21][22][24]. Group 2: Marketing Strategies - Mr. Zong's marketing genius was evident in his unique strategies, such as the "production and sales joint body" model, which helped stabilize Wahaha's dealer network and financial health [34][35][40]. - His approach to building strong relationships with employees and dealers contributed to a stable and loyal distribution network, with many dealers remaining for decades [37][43]. - The company's innovative marketing tactics and brand positioning set it apart from competitors, establishing Wahaha as a household name in China [39][40]. Group 3: Personal Branding and Public Perception - Mr. Zong's public persona was carefully crafted, emphasizing his humble lifestyle, such as wearing cloth shoes and traveling in economy class, which resonated with the public [70][76]. - However, this carefully constructed image began to unravel as inconsistencies in his narrative emerged, leading to public skepticism and criticism [84][88]. - The article suggests that the overemphasis on nationalism and personal branding ultimately backfired, resulting in a tarnished reputation and a disconnect between public perception and reality [60][84][89].

Core Viewpoint - The article discusses the rise and fall of a successful beverage brand, Wahaha, and its founder, Zong Qinghou, highlighting the contrast between his business success and the failure of his personal brand building efforts [38]. Group 1: Company Background - Wahaha was founded in 1987, initially named "Hangzhou Shangcheng District School-run Enterprise Distribution Department" [5]. - Zong Qinghou started his career selling textbooks and ice cream before developing a children's oral rehydration solution, which became the basis for Wahaha [5][6]. - By 1991, Wahaha's revenue exceeded 200 million yuan, with a profit of 40 million yuan, leading to the acquisition of the struggling state-owned enterprise, Hangzhou Canned Food Factory [6]. Group 2: Key Events and Strategies - The acquisition of Hangzhou Canned Food Factory allowed Wahaha to quickly turn around its operations, launching Wahaha Fruit Milk and achieving profitability within three months [6]. - In 1994, Zong introduced the "Production and Sales Joint Body" model to address issues with distributors, which helped stabilize Wahaha's financial situation [11]. - Zong's marketing strategies, such as "rural encirclement of cities," significantly influenced Chinese marketing practices [12]. Group 3: Personal Brand and Public Perception - Zong Qinghou's attempts to build a personal brand through nationalism and simplicity ultimately backfired, leading to a distorted public image [25][36]. - His lifestyle choices, such as traveling in second-class train seats and wearing simple shoes, were used to craft a narrative of humility and patriotism [26][32]. - The article critiques the gap between Zong's public persona and the underlying complexities of his business dealings, particularly regarding his relationship with foreign investors like Danone [17][21]. Group 4: Legacy and Impact - Zong's marketing genius contributed to Wahaha's success, but his failure to manage his personal brand led to a tarnished legacy [38]. - The article reflects on the societal implications of Zong's constructed image, suggesting it has contributed to a broader misunderstanding of entrepreneurs and wealth in society [35][37].

Core Viewpoint - The story highlights the emotional connection between consumers and the Changhong brand, exemplified by a consumer's decision to donate a 33-year-old packaging box of a Changhong television, symbolizing trust and loyalty to a national brand [2][7][12]. Group 1: Historical Context - The narrative begins in the 1980s when the consumer, Wei Wensong, purchased his first Changhong black-and-white television, reflecting the brand's early innovations in the television industry [2][3]. - Changhong achieved significant milestones, including the production of its first black-and-white television in 1972 and the first color television in 1976, establishing itself as a leading domestic appliance brand [2][3]. Group 2: Consumer Experience - The consumer recalls the joy and family bonding moments facilitated by the television, emphasizing the emotional significance of the Changhong brand in his life [3][8]. - The packaging box of the Changhong CK53A television, made from high-quality materials, was preserved for 33 years, serving as a durable storage solution and a testament to the product's quality [4][5]. Group 3: Brand Loyalty and Trust - The act of donating the packaging box to Changhong signifies a deep emotional connection and loyalty to the brand, reflecting a broader sentiment of trust in domestic products among consumers [6][7][12]. - The consumer's family history and experiences with Changhong products illustrate a generational commitment to supporting national brands, despite the influx of foreign competitors [8][12]. Group 4: Brand Evolution and Future - The narrative concludes with the consumer's excitement about the latest Changhong AI television, showcasing the brand's continuous innovation and adaptation to modern technology [9][10]. - Changhong is portrayed not just as a domestic appliance brand but as a symbol of Chinese manufacturing excellence, gaining recognition both nationally and internationally [11][12].

Core Insights - The "2025 New Quality National Tide Economy Forum" was successfully held in Beijing, where the "National Brand - National Goods Craftsmanship" project was officially launched, recognizing Guangdong Shuailing Intelligent Appliance Co., Ltd. for its excellence in the high-end integrated water heater sector [1][3] Group 1: Project Overview - The "National Brand - National Goods Craftsmanship" project aims to leverage its influence to promote national brands and establish "National Goods Craftsmanship" as synonymous with quality, serving as a banner for the collective rise of national brands [3][14] Group 2: Technological Advancements - Shuailing leads the eighth generation of integrated water heaters, focusing on industry pain points with its self-developed nickel-chromium alloy heating element, achieving a thermal efficiency of 98.5%, which is a 15% improvement over traditional heating technologies [5][6] - The company has reduced energy consumption by 30% through this innovation, addressing issues of slow heating and high energy use in traditional electric water heaters [6] Group 3: Safety Features - Shuailing has established an industry-leading eight-layer safety protection system, including physical isolation of water and electricity, extended water flow resistance to reduce leakage voltage, and real-time monitoring of temperature to prevent overheating [8] - The company offers a product liability insurance with coverage in the millions, enhancing user confidence in safety [8] Group 4: Quality Control - Shuailing implements full lifecycle quality control, with 100% inspection of core components and rigorous testing processes to ensure stable operation for over 15 years [10] - The eighth generation integrated water heater has received international certification for thermal efficiency and lifespan, challenging the industry norm of replacing units every five years [10] Group 5: Market Expansion - Shuailing has penetrated over 1 million Chinese households and is expanding into markets along the "Belt and Road" initiative, utilizing high-speed rail advertising and strategic partnerships to enhance brand visibility [12] - The company has received multiple accolades for quality and has become a strategic partner of China People's Insurance Group, establishing a comprehensive trust system from research and development to service [12] Group 6: Brand Impact - The inclusion of Shuailing's high-end integrated water heater in the "National Brand - National Goods Craftsmanship" project highlights its achievements in technological innovation, product quality, and brand development, setting a benchmark for the rise of Chinese national brands [14] - Shuailing's evolution from local manufacturing to the international stage exemplifies the resilience and warmth of Chinese brands, with expectations for enhanced global competitiveness [14]