Core Insights - The article highlights the success of the fitness brand "JianDan Sports" in achieving stable growth without relying on traditional heavy asset expansion or engaging in price wars, resulting in nearly 400 stores across over 60 cities, making it the second brand in the new fitness sector after "LeKe" [1] Mechanism Innovation - JianDan Sports has restructured its development path using a light asset model, breaking the traditional cycle of high investment and debt in the fitness industry [3] - The brand has managed to reduce initial store investment to one-third or even one-fourth of traditional models by focusing on low-rent areas, increasing automation to reduce labor dependency, and implementing standardized designs [3][5] - A comprehensive standardization system covers all operational processes, ensuring quality during rapid expansion and reducing execution difficulty for partners [5] Win-Win Model - JianDan Sports emphasizes building long-term, high-trust relationships with partners, moving away from the zero-sum game often seen in the industry [6] - The brand offers multiple revenue streams for city partners, including franchise fees, management fees, operational profits, and equity incentives, along with territorial protection to avoid competition among partners [6][8] - The company provides extensive support throughout the franchise process, enabling even those with no industry experience to successfully open stores, fostering a collaborative ecosystem [8] Service Upgrade - The fitness industry faces challenges of homogenization and price wars, leading to a cycle of reduced quality and service [9][11] - JianDan Sports differentiates itself by focusing on user needs rather than merely selling memberships, offering flexible payment options and enhancing user engagement through community activities [11] - The brand's approach includes personalized training recommendations, timely feedback on user demands, and maintaining cleanliness, which collectively help to avoid price competition and improve user retention [11]