Core Insights - The consumer platform "What Worth Buying" released the consumption trend for the "618" mid-year shopping festival, indicating a strong interest in "trade-in" programs, with related keywords' GMV increasing by 26.37% year-on-year [1] - Experience-based consumption is becoming a significant driver for many consumers, with ticket sales for movies, concerts, and events seeing a GMV increase of 555.90% year-on-year [1] - Other categories such as gaming hardware, outdoor equipment, and photography also experienced substantial growth, with GMV increases of 300.19%, 62.20%, and 18.01% respectively [1] Category Summaries - **Trade-in Programs**: The enthusiasm for "trade-in" remains high, contributing to a 26.37% year-on-year growth in GMV for related keywords, with significant increases in categories like audio playback, home appliances, and mobile communications, which saw GMV growth of 54.84%, 44.38%, and 29.08% respectively [1] - **Experience Consumption**: Experience-based purchases are gaining traction, with ticket sales for entertainment events showing a remarkable growth of 555.90% year-on-year, indicating a shift towards experiential spending [1] - **Other Categories**: The gaming hardware sector saw a GMV increase of 300.19%, while outdoor gear and photography equipment also showed growth rates of 62.20% and 18.01% respectively, highlighting diverse consumer interests [1]