Core Viewpoint - The "New Tea Drink Zhu-Zun Creation" initiative aims to promote high-quality development of the tea industry in the Zhu-Zun region, leveraging regional cooperation and cultural integration to expand market reach and enhance brand recognition [9][40][87]. Group 1: Event Overview - The "New Tea Drink Zhu-Zun Creation" event was held at the Chengdu International Financial Center, showcasing the vibrant tea culture and its integration into modern lifestyle [2][3][4]. - The event gathered nearly a hundred representatives from the tea and new tea drink industry chains across Sichuan, Zhuhai, and Zunyi, including notable brands like Bawang Tea Ji and Nayuki Tea [14][15]. Group 2: Economic Impact - The total output value of the Zunyi new tea drink industry cluster is projected to reach 718 million yuan in 2024, with expectations to exceed 1 billion yuan by 2025 [41]. - The initiative aims to establish Zunyi as a national new tea drink supply chain center, promoting inter-provincial cooperation and resource sharing [39][40]. Group 3: Industry Collaboration - A strategic cooperation agreement was signed between the Zhu-Zun New Tea Drink Research Institute and the Sichuan Tea Circulation Association to foster innovation and resource integration within the tea industry [74]. - The event emphasized the importance of collaboration among industry organizations, research institutions, and enterprises to enhance the value chain and drive industry upgrades [46][47]. Group 4: Market Trends - The tea industry is transitioning from traditional hot drinks to ready-to-drink beverages, with a focus on high-value functional products, reflecting the evolving consumer preferences [49][50]. - The initiative aims to address new consumption trends and enhance the competitiveness of the tea industry through technological advancements and industrialization [51][52]. Group 5: Regional Advantages - Zunyi, located on the world’s tea production golden line, benefits from a unique geographical environment that supports high-quality tea cultivation [57][59]. - The region is recognized as a key area for high-quality green tea and red tea production, with advantages in quality control and innovative upgrades [59][60].

Core Viewpoint - The event "Qian Goods Go Out of the Mountain, Eight Immortals Cross the Sea" aims to promote consumption and enhance the sales channels of agricultural products from Zunyi, leveraging the collaboration between Zhuhai and Zunyi to support rural revitalization and poverty alleviation efforts [5][7][51]. Group 1: Event Overview - The event was held in Guangzhou, organized by various agricultural and rural departments from Guangdong and Guizhou provinces [3][5]. - It serves as a platform for product promotion, including competitions, brand storytelling, and product exhibitions to enhance the visibility of Zunyi's agricultural products [8][9]. Group 2: Economic Impact - The collaboration has led to the integration of resources, aiming to improve the economic conditions of rural areas, with a target of receiving 600,000 tourists in 2024 and generating 30 million yuan in consumption [24][26]. - The partnership between Zhuhai and Zunyi is expected to create 1,200 local jobs through tourism and related industries [26]. Group 3: Agricultural Development - Zunyi has a tea plantation area of 2 million mu, producing 160,000 tons annually, making it a significant player in China's tea industry [30][31]. - The launch of a "National New Tea Drink Supply Chain Center" aims to enhance the new tea drink industry, with a focus on creating a strong brand presence [32][34]. Group 4: Product Collaboration - The event resulted in multiple production and sales agreements, with a total signing amount of 33.7 million yuan, covering products such as tea, liquor, and rice [44][45][51]. - The introduction of new tea drinks at the event received positive feedback, showcasing the potential for innovative product development in the region [38][40].