Core Viewpoint - The 2025 Zuzhou Collaborative New Tea Beverage Supply Chain Development Conference aims to enhance cooperation between Guangdong and Guizhou provinces, focusing on high-quality development and creating a new benchmark for industrial collaboration in the tea industry [2][4][10]. Group 1: Conference Overview - The conference, themed "New Tea Beverage · Zuzhou Creation," gathered over 300 guests, including government representatives, academicians, and leaders from major tea beverage companies [3][4]. - The event emphasized "collaborative upgrading and integration upgrading" to promote deeper cooperation in the Zuzhou tea beverage industry chain [4][5]. Group 2: Economic Impact - The new tea beverage industry cluster in Zuzhou is projected to achieve a total output value of 7.18 billion yuan in 2024, with an expected annual output surpassing 1 billion yuan [20][21]. - The industry has already attracted significant interest, with 2025's first eight months showing a production value of 720 million yuan [20]. Group 3: Industry Development - The conference highlighted the transformation of the traditional tea industry into a new consumption model, marking a shift from "blood transfusion" to "blood production" in regional cooperation [9][10]. - The establishment of a national new tea beverage supply chain center in Zuzhou aims to create a new brand identity for the region [18][19]. Group 4: Innovations and Collaborations - Twelve companies signed contracts for 12 production and sales projects at the conference, totaling 112 million yuan, covering areas such as raw material supply and market expansion [30][31]. - The conference also introduced a new tea beverage supply chain trading platform to integrate upstream and downstream resources [40][41]. Group 5: Financial Support and Investment - Over 87 million yuan has been invested by Zhuhai to support processing center construction, technology upgrades, and brand promotion, with more than 30 new tea beverage projects initiated [47][48]. - Financial institutions have provided over 300 million yuan in credit to local tea companies, indicating strong financial backing for the industry [50][51]. Group 6: Community and Brand Development - The new tea beverage industry has positively impacted local communities, with 2,536 households and 9,130 tea farmers seeing increased incomes, averaging 11,000 yuan per year [72]. - The "Zuzhou New Tea Beverage" brand has gained traction in major consumer regions and has been recognized in various national events, enhancing its market presence [69][71].

Core Viewpoint - The "New Tea Drink Zhu-Zun Creation" initiative aims to promote high-quality development of the tea industry in the Zhu-Zun region, leveraging regional cooperation and cultural integration to expand market reach and enhance brand recognition [9][40][87]. Group 1: Event Overview - The "New Tea Drink Zhu-Zun Creation" event was held at the Chengdu International Financial Center, showcasing the vibrant tea culture and its integration into modern lifestyle [2][3][4]. - The event gathered nearly a hundred representatives from the tea and new tea drink industry chains across Sichuan, Zhuhai, and Zunyi, including notable brands like Bawang Tea Ji and Nayuki Tea [14][15]. Group 2: Economic Impact - The total output value of the Zunyi new tea drink industry cluster is projected to reach 718 million yuan in 2024, with expectations to exceed 1 billion yuan by 2025 [41]. - The initiative aims to establish Zunyi as a national new tea drink supply chain center, promoting inter-provincial cooperation and resource sharing [39][40]. Group 3: Industry Collaboration - A strategic cooperation agreement was signed between the Zhu-Zun New Tea Drink Research Institute and the Sichuan Tea Circulation Association to foster innovation and resource integration within the tea industry [74]. - The event emphasized the importance of collaboration among industry organizations, research institutions, and enterprises to enhance the value chain and drive industry upgrades [46][47]. Group 4: Market Trends - The tea industry is transitioning from traditional hot drinks to ready-to-drink beverages, with a focus on high-value functional products, reflecting the evolving consumer preferences [49][50]. - The initiative aims to address new consumption trends and enhance the competitiveness of the tea industry through technological advancements and industrialization [51][52]. Group 5: Regional Advantages - Zunyi, located on the world’s tea production golden line, benefits from a unique geographical environment that supports high-quality tea cultivation [57][59]. - The region is recognized as a key area for high-quality green tea and red tea production, with advantages in quality control and innovative upgrades [59][60].