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AI "杀死"在线教育?美国巨头Chegg市值暴跌99%,宣布大裁员45%
Hua Er Jie Jian Wen· 2025-10-28 08:57
Core Insights - Chegg is facing a survival crisis due to the impact of generative AI and a decline in traffic from search engines like Google, leading to a significant workforce reduction of 45% [1][3] - The company has experienced a dramatic decline in market value, with its stock price plummeting 99% from its peak in February 2021 [1][4] Group 1: Workforce Reduction and Management Changes - Chegg announced a 45% reduction in its global workforce, equating to approximately 388 positions, as part of its restructuring efforts to adapt to the new AI-driven industry landscape [1][3] - Dan Rosensweig, the former CEO, is returning to lead the company, replacing Nathan Schultz, who will remain as an executive advisor [1][3] Group 2: Financial Impact and Strategic Decisions - The restructuring is expected to incur costs between $15 million and $19 million, with these expenses anticipated to be realized by the first quarter of 2026 [3] - Chegg's board has decided to remain an independent publicly traded company after considering various strategic options, including potential sale or privatization [4] Group 3: Market Challenges and Business Model Disruption - Chegg's core business is facing dual challenges: the rise of generative AI tools like ChatGPT, which are encroaching on its tutoring and homework help services, and the adverse effects of AI-generated summaries in Google search results, which have negatively impacted website traffic and sales [3][4] - The company's stock price has dropped 85.6% in 2024 alone, with a further decline of over 10% this year, leading to a warning from the New York Stock Exchange regarding potential delisting due to the stock trading below $1 for 30 consecutive days [4]