Core Viewpoint - Zespri aims to become the world's healthiest fruit brand by 2035, with a significant focus on the Chinese market, promoting healthy lifestyles and sustainable development in collaboration with local partners [2][10]. Group 1: Events and Initiatives - At the 8th China International Import Expo, Zespri launched the "Sunshine Nutrition: Healthy Growth Plan" and summarized the "Know Food, Wise Education" children's nutrition education project for 2025, focusing on next-generation dietary science [1][4]. - Zespri donated 10,000 Sunshine Gold kiwis to the Shanghai Children's Foundation to support the initial phase of the project at the Fudan University Children's Hospital, aligning with the national "Healthy China" strategy [4][6]. Group 2: Educational Programs - The "Know Food, Wise Education" project has reached nearly 2,000 schools and 300 communities across 35 cities in China, aiming to benefit 1.5 million students and families by 2025 [14]. - The project emphasizes a scientific approach to nutrition education, integrating concepts like "nutrient density" into school curricula, and promoting interactive teaching methods [16][18]. Group 3: Nutritional Commitment - Zespri's Sunshine Gold kiwi is recognized for its high nutrient density, contributing to the brand's commitment to providing high-quality nutrition to Chinese families [20][22]. - The company actively responds to public health challenges such as "hidden hunger" and obesity by promoting scientific nutrition knowledge and healthy lifestyles through various educational initiatives [22].