近日，奈雪的茶凭借一系列创新举措和健康战略，成功实现业绩稳步增长，市场表现亮眼。据上海证券 报消息，今年5月，奈雪的茶全量门店店均订单量同比增长35%，6月延续向上势头，同比增幅达26%， 连续两个月实现业绩双位数提升。捷报频传，7月2日奈雪上新香柚抹茶系列，叠加健康升级品牌势能， 奈雪的茶股价暴涨34.92%。 记者注意到，此次奈雪还以"小雪花公益"的名义联合"蓝氏微光计划"，共同发起"买贝果捐公益粮"的爱 心活动，关爱需要帮助的"毛孩子"们。"小雪花公益"以奈雪焕新logo雪花标识为名，将持续致力于公益 活动。 此外，奈雪多地开展的一日店长活动，更是为产品热卖加足马力。高人气偶像唐九洲、文韬，作为奈雪 green轻饮轻食推荐官带大家轻启自然食光。该活动吸引了众多消费者参与，现场人气爆棚，不仅让消 费者更深入了解奈雪的品牌文化和产品制作过程，也进一步增强了品牌与消费者之间的互动和粘性。 从营养师的专业推荐到偶像店长的破圈引流，奈雪将健康理念与年轻化营销深度融合，5月6月业绩持续 双位数增长，恰是其精准踩中Z世代 "既要好喝又要健康" 消费需求的最佳佐证。在股价与业绩的双向突 破中，奈雪的茶不仅验证了健康战略 ...

Core Insights - The new tea beverage industry is undergoing a milestone transformation with the launch of Naixue's "No Sugar Natural Nutrition+" plan, marking a shift from "sugar reduction" to "natural nutrition" in the 5.0 light health era [2][3] - The plan emphasizes the use of at least three green ingredients in each product, aligning with the 2023 version of the "Chinese Residents' Dietary Nutrient Reference Intake" and the "2022 Chinese Residents' Dietary Guidelines" [2][3] - The focus on health elements in tea beverages has intensified, with brands promoting low sugar, low fat, and natural ingredients as key selling points [2] Industry Trends - The introduction of the "No Sugar Natural Nutrition+" plan highlights the increasing importance of nutrients like anthocyanins, Omega-9, Omega-3 fatty acids, and dietary fiber in tea products [3] - Consumer demand for ready-to-drink tea is evolving, with a growing emphasis on nutritional health attributes rather than just sugar reduction [3] - The tea beverage industry is responding to national health policies, such as the "Healthy China Action (2019-2030)," by aligning product offerings with consumer health needs [3][4] Future Outlook - The health focus is becoming a foundational aspect of tea brands, redefining the future landscape of the tea beverage industry [4] - Experts believe that the health upgrade in the tea beverage sector serves as a positive demonstration for the entire industry, enhancing national health literacy [4]

政策引导与消费需求共振 奈雪高维破局健康课题 随着健康生活理念深入人心，现制茶饮行业迎来了营养升级的新浪潮。6月25日，奈雪的 茶"2025健康升级发布会"在京举办，奈雪联合农业农村部食物与营养发展研究所、新华网及 百位专业营养师共同发起鲜果茶"不加糖天然营养＋"计划。遵循该计划中"营养食材+新鲜现 制+低卡控糖"的轻养健康公式，奈雪推出系列轻饮轻食产品。 发布会现场 此举不仅是奈雪健康升级的重要实践，更标志着新茶饮行业从"减糖控糖"正式迈入"天然营养 +"的新阶段，开启"轻养鲜果茶"新篇章。新华网副总裁侯大伟，农业农村部食物与营养发展 研究所所长王凤忠，中国疾病预防控制中心营养与健康所原所长、中国营养学会党委书记丁 钢强及百位营养师代表出席发布会，并共同见证新茶饮在健康营养方向迈出的坚实一步。 近年来，随着《健康中国行动（2019-2030年）》等系列政策文件相继发布，国民健康意识 显著增强。消费者对现制茶饮的需求正发生深刻变革，更加注重饮品的营养健康属性——不 仅追求"减糖"，更渴望茶饮能富含更多天然营养成分。 在这一背景下，健康的生活方式正逐步成为我们社会的新风尚。新华网副总裁侯大伟表 示："这一计划的 ...

Core Insights - Metoday, founded in 2018 in New Zealand, embodies the essence of the pure land and aims to transform natural gifts into accessible health aesthetics [3] - The brand emphasizes three core values: integrity, innovation, and guardianship, which have earned it the New Zealand national honor silver fern certification [3] - Metoday's products are designed as scene-specific nutritional solutions, integrating health into daily life rather than treating it as a chore [3] Product Offerings - The "Daylight White Bottle" serves as an invisible armor for working women, combining biotin and plant-based ingredients to maintain skin radiance after long hours [3] - The "Nighttime Purple Bottle" acts as a skin repair agent, initiating collagen regeneration during sleep, ensuring skin vitality upon waking [3] Sustainability Initiatives - Metoday's "M Bottle Transformation Plan" repurposes empty bottles into vases, aroma containers, or desktop organizers, promoting environmental consciousness [3] - The glass bottle design protects ingredient efficacy while reducing plastic pollution, aligning with the brand's sustainable philosophy [3] Brand Communication - Metoday balances scientific rigor with emotional resonance, collaborating with the Auckland University Bioengineering Institute to ensure products withstand double-blind testing [4] - The brand's global ambassador, New Zealand rugby star Beauden Barrett, personifies the brand's ethos of "revitalizing oneself" through his athletic achievements [4] Market Positioning - By 2025, Metoday aims to be more than just a nutritional brand, positioning itself as a companion for women exploring the beauty of life [4] - The brand is redefining the relationship between health and beauty, providing a trusted source of energy for urban women pursuing their dreams [4]