Group 1 - The core viewpoint of the articles highlights the transformation of rural consumption in China from "selling products" to "selling lifestyles," driven by changing consumer preferences and the promotion of green consumption [1][2][3] - The report emphasizes the importance of experiential consumption, where customers are increasingly valuing experiences over mere products, as seen in the case of Yang Chenglan's workshops that attract tourists to engage with the local culture [1][2] - The rise of rural tourism is evident, with statistics showing that in the first quarter of 2025, rural tourism received 707 million visitors, a year-on-year increase of 8.9%, and generated a total revenue of 412 billion yuan, reflecting a growing desire for idyllic rural experiences [3] Group 2 - The articles discuss various cultural and sports events, such as the "Village Super" football league, which have gained popularity and attracted over 2.41 million visitors from January to May 2025, marking an 11.77% increase compared to the previous year [2] - The shift in rural tourism is characterized by a focus on providing emotional value and diverse experiences, moving from merely showcasing scenery to offering deeper cultural engagement [3] - The promotion of green and low-carbon lifestyles is a key initiative in China's economic development strategy, aligning with the increasing consumer demand for sustainable and healthy living options [2]