Group 1 - The summer season has seen various regions in China utilizing intangible cultural heritage venues and resources to conduct rich traditional cultural experiences and popularization activities, allowing people to immerse themselves in the charm of intangible cultural heritage [1] - The Xi'an Drum Music, originating from the Sui and Tang dynasties, has attracted children with its elegant and ancient performances, showcasing traditional Chinese music notation and unique instruments [3] - The "Meet Intangible Heritage" educational series at the China Intangible Cultural Heritage Museum has featured seven distinctive intangible heritage projects, with a total of 36 performances held, engaging over 5,400 participants [5] Group 2 - In Zhejiang Province, children are learning the unique indigo dyeing technique from intangible heritage inheritors, creating one-of-a-kind art pieces through hands-on experience [7] - The director of the Zhejiang Intangible Cultural Heritage Museum expressed the goal of encouraging more young people to engage with and appreciate traditional culture, becoming modern-day disseminators and promoters of intangible heritage [9] - In Huaihua City, Hunan Province, public classes have been established to bring local intangible heritage projects to children, allowing them to understand the cultural significance of different patterns in Dong ethnic clothing [9][11]

Group 1 - The core viewpoint of the articles highlights the transformation of rural consumption in China from "selling products" to "selling lifestyles," driven by changing consumer preferences and the promotion of green consumption [1][2][3] - The report emphasizes the importance of experiential consumption, where customers are increasingly valuing experiences over mere products, as seen in the case of Yang Chenglan's workshops that attract tourists to engage with the local culture [1][2] - The rise of rural tourism is evident, with statistics showing that in the first quarter of 2025, rural tourism received 707 million visitors, a year-on-year increase of 8.9%, and generated a total revenue of 412 billion yuan, reflecting a growing desire for idyllic rural experiences [3] Group 2 - The articles discuss various cultural and sports events, such as the "Village Super" football league, which have gained popularity and attracted over 2.41 million visitors from January to May 2025, marking an 11.77% increase compared to the previous year [2] - The shift in rural tourism is characterized by a focus on providing emotional value and diverse experiences, moving from merely showcasing scenery to offering deeper cultural engagement [3] - The promotion of green and low-carbon lifestyles is a key initiative in China's economic development strategy, aligning with the increasing consumer demand for sustainable and healthy living options [2]

Group 1 - The core idea emphasizes the importance of integrating traditional craftsmanship with modern market demands to ensure the sustainability of cultural heritage [1][2][3] - The establishment of a cooperative among local artisans has led to increased production and economic benefits, with a reported output value of 18 million yuan in the previous year [2][3] - The innovative combination of traditional designs with contemporary styles has resulted in significant sales, exceeding 100,000 yuan for initial product batches, showcasing the value of creativity in cultural preservation [3] Group 2 - The revitalization of traditional crafts has attracted younger generations back to their hometowns, with 20% of cooperative members being post-90s, indicating a shift in demographic engagement with cultural practices [3] - The cooperative has trained over 3,000 individuals, leading to the establishment of more wax dyeing shops and promoting self-sufficiency among artisans [3] - The recognition of minority cultures as essential components of Chinese culture has been highlighted by national leaders, reinforcing the need for both preservation and innovative development of intangible cultural heritage [4]