全国名特优新农产品是指在特定区域内生产、具备一定生产规模和商品量、具有显著地域特征和独 特营养品质特色、有稳定的供应量和消费市场、公众认知度和美誉度高，并经农业农村部农产品质量安 全中心登录公告和核发证书的农产品。全国名特优新农产品是经各地政府和农业主管部门精挑细选，对 其营养品质严格鉴定评价的农产品。 此次海南共有大坡胡椒、琼山黄晶果、海南农垦白茶、五指山红茶、琼海凤梨、琼海温泉鹅、文昌 椰枣、文昌鸡蛋、定安黑猪、定安鹅、保亭红毛丹11个农产品入选，涵盖水果、茶叶、畜禽产品等类 别，再次彰显海南深厚的物产底蕴和热带特色高效农业产业蓬勃活力。 海南日报讯(海南日报全媒体记者 孙慧)农业农村部农产品质量安全中心近日发布公告，公布2025 年第三批全国名特优新农产品名录，我省11个农产品成功入选。 ...

Core Insights - The Hainan provincial government is focusing on upgrading agricultural products into branded goods with stories, standards, and experiences, aiming to enhance the "Hainan Fresh Products" brand [1] - The initiative emphasizes the importance of creating distinctive and high-quality agricultural brands that reflect Hainan's unique characteristics and advantages [2] - Ensuring strict quality control and establishing clear production standards are crucial for maintaining the reputation of Hainan's agricultural products [3] - Innovative marketing strategies are essential to attract consumers and enhance the appeal of Hainan's agricultural products, moving beyond traditional promotional methods [4] Group 1: Brand Development - The goal is to elevate agricultural products from local specialties to branded items that tell a story and meet quality standards [1] - The focus is on selecting high-quality products that highlight Hainan's unique agricultural advantages, such as the climate and soil conditions [2] Group 2: Quality Assurance - Establishing high production standards and a robust quality control system is vital for ensuring the safety and quality of agricultural products [3] - Implementing a traceability system for certified products will help maintain quality and enhance consumer trust [3] Group 3: Marketing Strategies - Innovative marketing approaches are necessary to engage consumers and effectively communicate the unique qualities of Hainan's agricultural products [4] - Utilizing creative storytelling and immersive experiences can enhance consumer interest and drive sales [4]