（文章来源：经济日报） 农业品牌是乡村特色产业发展水平的重要标志，培育和发展农业品牌是推进乡村全面振兴、加快建设农 业强国的重要抓手。近年来，国家围绕打造农业品牌出台一系列政策措施，各地结合自身实际积极培育 农业品牌。特色鲜明、质量过硬、竞争力强的农业品牌不断涌现，带动了乡村产业发展，促进了农民持 续增收。但也要看到，各地农业品牌大而不强、多而不精等问题依然突出，品牌竞争力、影响力、带动 力都存在很大的提升空间。 乐东蜜瓜、琼中绿橙、澄迈地瓜，海南越来越多的市县有了自己的主打农产品；火龙果除了可以生吃， 还研发出果浆、化妆品等多种新产品，实现了一物多用……近日，在海口举行的2025年第28届中国（海 南）国际热带农产品冬季交易会上，笔者发现越来越多的地方日益重视农业品牌建设，并通过多年的发 展取得丰硕成果。 农业强，品牌必须强。"十五五"规划建议提出，加快农业农村现代化，扎实推进乡村全面振兴。农业品 牌是推进乡村全面振兴战略的重要抓手，在推动农业提质增效，带动农民持续增收方面具有重要作用。 各地需因地制宜，在加快农业品牌建设、加强农业品牌宣传推广、强化农业品牌带动引领，不断做优做 强现代农业产业的同时，擦亮土 ...

2025年是"两山"理念提出20周年，协同推进高水平保护与高质量发展，是践行"两山"理念的题中应有之义。当这个话题放在国家公园的场域下该如何解答？ 中环报记者邀请海南热带雨林国家公园管理局副局长麦匡耀、南山国家公园候选区负责人周建宏、国务院发展研究中心《管理世界》杂志社研究员苏杨，围 绕这一话题进行了探讨。 麦匡耀和周建宏结合两地相关实践表示，高水平保护与高质量发展在国家公园同域共存的图景正愈加清晰。苏杨则认为，在国家公园实现"推动绿色发展、 促进人与自然和谐共生"，在理论与实践之间既有呼应也有落差。将于2026年1月1日实施的《国家公园法》为国家公园依法实现"两山"转化提供了有力支 持，但在实践中仍然存在需要攻克的难点。 科学看待人类活动与生态环境保护的关系 周建宏：南山国家公园候选区目前正在推进国家公园创建工作。作为第一批国家公园体制试点之一，我们在开展相关工作的10年中长期坚持"保护不缺位、 民生不打折"理念，与 "三个相统一"的法定要求高度契合。我们在严格保护的前提下，依法允许核心保护区开展科学研究、生态监测及原住民非损害性生产 生活，以实现保护与民生的精准平衡。针对集体林地占比超过60%的特点，创新 ...

Core Insights - The Hainan provincial government is focusing on upgrading agricultural products into branded goods with stories, standards, and experiences, aiming to enhance the "Hainan Fresh Products" brand [1] - The initiative emphasizes the importance of creating distinctive and high-quality agricultural brands that reflect Hainan's unique characteristics and advantages [2] - Ensuring strict quality control and establishing clear production standards are crucial for maintaining the reputation of Hainan's agricultural products [3] - Innovative marketing strategies are essential to attract consumers and enhance the appeal of Hainan's agricultural products, moving beyond traditional promotional methods [4] Group 1: Brand Development - The goal is to elevate agricultural products from local specialties to branded items that tell a story and meet quality standards [1] - The focus is on selecting high-quality products that highlight Hainan's unique agricultural advantages, such as the climate and soil conditions [2] Group 2: Quality Assurance - Establishing high production standards and a robust quality control system is vital for ensuring the safety and quality of agricultural products [3] - Implementing a traceability system for certified products will help maintain quality and enhance consumer trust [3] Group 3: Marketing Strategies - Innovative marketing approaches are necessary to engage consumers and effectively communicate the unique qualities of Hainan's agricultural products [4] - Utilizing creative storytelling and immersive experiences can enhance consumer interest and drive sales [4]

Core Points - The 8th China Farmers' Harvest Festival was celebrated in Hainan, showcasing local agricultural products and cultural heritage [6][10] - The event highlighted the integration of agriculture with tourism and culture, demonstrating Hainan's achievements in product quality and brand development [6][11] - Hainan has established a strong foundation for agricultural branding, with 119 green food enterprises and 171 products certified as green [9] Agricultural Development - Hainan's agricultural output value reached 129.185 billion yuan in the first half of the year, marking a 5.1% year-on-year increase [12] - The province is experiencing increased production of tropical fruits such as mangoes, lychees, and pineapples, alongside stable growth in livestock and aquaculture [12] Cultural Heritage - The festival featured a non-material cultural heritage exhibition, showcasing traditional crafts and culinary skills, which are integral to Hainan's cultural identity [10] - Hainan has 32 national-level and 103 provincial-level intangible cultural heritage projects, promoting traditional culture and contributing to rural revitalization [10] Regional Branding - The "Danzhou Flavor" brand was launched to promote local agricultural products, enhancing their market competitiveness [11] - Hainan has developed 56 regional public brands and 55 enterprise brands, creating a significant market impact through brand aggregation [11]

Core Points - The event "Qiongpin enters the Bay, Fresh Enjoyment in Pengcheng" is a promotional conference for Hainan agricultural products held in Shenzhen, marking the first time the "Consumption Assistance Month" has stepped out of the province to the Greater Bay Area [1][3] - The conference aims to implement policies from the Ministry of Agriculture and Rural Affairs to expand channels and brand marketing for agricultural products from poverty-stricken areas, facilitating Hainan's agricultural product branding and increasing farmers' income [1][3] Group 1 - The event showcased over a hundred high-quality agricultural products from five poverty-stricken counties, highlighting Hainan's tropical agricultural ecology and unique characteristics [3] - Featured products included Wuzhishan red tea, pineapple, honey, and various tropical fruits, attracting numerous merchants for tasting and cooperation discussions [3][4] - Hainan's agricultural authorities emphasized the benefits of zero tariffs and low tax rates due to the Hainan Free Trade Port, which opens a green channel for Hainan agricultural products to enter the Greater Bay Area and international markets [3][4] Group 2 - The event established a consumption assistance mechanism guided by the government, led by the market, and involving social participation, with support from central aid units in technology, infrastructure, and industry chain cultivation [4] - Multiple procurement agreements were signed during the event, covering products such as tea, passion fruit, rice, and mooncakes, promoting order agriculture to facilitate the entry of Hainan's quality products into the Greater Bay Area [4] - The "Hainan Agricultural Products Shenzhen Brand Week" was launched, featuring continuous exhibitions of agricultural products from five poverty-stricken counties in various Shenzhen supermarkets, enhancing brand influence and market share [6]

Group 1 - The fifth "Chinese Farmers' Harvest Festival" highlights the seasonal peak of fruit consumption and the differences in the market compared to previous years [1] - The fruit delivery business has entered a peak season since August, with a noticeable increase in delivery volumes in central and western regions such as Xinjiang, Shaanxi, and Yunnan [2] - The logistics distribution system at the county, township, and village levels has improved, enhancing fruit quality and distribution channels [3] Group 2 - Technological advancements and digital agriculture have significantly improved fruit quality and delivery speed, as seen in various regions [4] - The use of drones in agriculture allows for efficient management of large orchards, reducing labor time and increasing productivity [4] - Innovative farming techniques, such as utilizing CO2 from power plants for tomato cultivation, have extended harvest periods and increased yields [5] Group 3 - The introduction of digital sugar measurement technology has improved the quality control of grapes, leading to a significant increase in domestic production and a decrease in prices [7][8] - The expansion of the planting area for "Sunshine Rose" grapes in Yunnan has resulted in a market shift, with prices dropping from over 100 yuan per pound to around 10 yuan [7] - The average grape planting area in Yunnan has exceeded 170,000 acres, with a sales period extending over 100 days [8] Group 4 - The development of "ready-to-eat" kiwifruit technology in Shaanxi has improved the timing of harvesting and sales, ensuring better quality for consumers [9][10] - The establishment of large-scale logistics centers and automated sorting lines has significantly increased the efficiency of kiwifruit distribution, with daily shipments reaching up to 70,000 orders [10] - The formation of a comprehensive logistics network in Shaanxi has facilitated the growth of e-commerce in kiwifruit sales, generating over 100 million yuan in revenue [10] Group 5 - The integration of digital technology throughout the fruit production, distribution, and consumption processes has enhanced market optimization and provided consumers with diverse choices [11]

Core Viewpoint - The company, Gongxiao Daji, is undergoing significant restructuring and strategic shifts after overcoming a debt crisis, focusing on revenue stabilization and loss reduction while transitioning towards business reconstruction and new retail models [1][2]. Financial Performance - In 2024, the company's revenue is projected to increase slightly by 1.73% to 1.424 billion yuan, with net losses narrowing by nearly 50% to 1.324 billion yuan compared to the previous year [2]. - The first quarter of 2025 shows a critical turnaround, with quarterly losses reduced to 6.29 million yuan, a year-on-year decline of 95.18% [2]. Business Strategy - The company is shifting its strategic focus towards the Hainan Free Trade Port and the Guangdong-Hong Kong-Macao Greater Bay Area, indicating a move from survival to active business restructuring [2]. - Gongxiao Daji is embracing new retail formats, including high-end consumption, instant retail, and community services, while integrating traditional retail resources into new fields [3]. E-commerce and Sales Growth - In 2024, the company achieved 744 million yuan in traditional business revenue through six department stores and 61 supermarkets in South China [3]. - The e-commerce platform has launched over 100 agricultural products, achieving sales of over 340,000 jin, with some products reaching daily order volumes exceeding 43,000 and transaction amounts surpassing 6 million yuan [3]. - The e-commerce segment, particularly through the Super Collection platform, reported a GMV of 54 million yuan in the first half of 2024, a 256% increase compared to the same period in 2023 [3]. Instant Retail Development - The company is transforming its physical store network into instant retail fulfillment nodes, aiming to convert cost centers into profit centers [4]. - Collaborations with major platforms like Meituan and JD Daojia are set to deepen in 2024, enhancing the company's e-commerce and wholesale operations [4]. Operational Adjustments - The company is focusing on urban renewal and county-level commercial system construction, leveraging its assets for efficient resource allocation [5]. - Gongxiao Daji plans to enhance its logistics network and develop a dual circulation model for industrial and agricultural products, aiming to improve cash flow through the development of residential land [5].