海南日报五指山9月21日电(海南日报全媒体见习记者 黄富国)9月19日至21日，第一届地理标志产 品国际博览会在首都国际会展中心举办，五指山红茶精彩亮相，吸引众多参展商与观众驻足品鉴、咨询 洽谈，成为展会上一抹亮眼的海南色彩。 五指山红茶此次赴京参展，不仅是一次市场拓展的重要机遇，展现了五指山红茶的独特魅力，更是 五指山市推动农业创新、强化品牌建设、促进产业升级、助力乡村振兴的生动实践。 五指山市农业农村和水务局相关负责人介绍，参展期间，工作人员同步推介五指山市丰富的旅游资 源和地域文化，有效提升五指山红茶品牌知名度，进一步扩大城市影响力，让更多人向往亲赴五指山， 品茶香、赏美景。品质出众、韵味悠长的五指山红茶，正稳步走向更广阔的国际舞台。 本届博览会以"地理标志引领高质量消费"为主题，是一场集展览、交流、体验与消费于一体的国际 盛会。走进五指山红茶展区，茶香袅袅，沁人心脾。品鉴区吸引众多观众驻足，大家细细品味这款来自 海南热带雨林的精品红茶。 ...

Core Points - The event "Qiongpin enters the Bay, Fresh Enjoyment in Pengcheng" is a promotional conference for Hainan agricultural products held in Shenzhen, marking the first time the "Consumption Assistance Month" has stepped out of the province to the Greater Bay Area [1][3] - The conference aims to implement policies from the Ministry of Agriculture and Rural Affairs to expand channels and brand marketing for agricultural products from poverty-stricken areas, facilitating Hainan's agricultural product branding and increasing farmers' income [1][3] Group 1 - The event showcased over a hundred high-quality agricultural products from five poverty-stricken counties, highlighting Hainan's tropical agricultural ecology and unique characteristics [3] - Featured products included Wuzhishan red tea, pineapple, honey, and various tropical fruits, attracting numerous merchants for tasting and cooperation discussions [3][4] - Hainan's agricultural authorities emphasized the benefits of zero tariffs and low tax rates due to the Hainan Free Trade Port, which opens a green channel for Hainan agricultural products to enter the Greater Bay Area and international markets [3][4] Group 2 - The event established a consumption assistance mechanism guided by the government, led by the market, and involving social participation, with support from central aid units in technology, infrastructure, and industry chain cultivation [4] - Multiple procurement agreements were signed during the event, covering products such as tea, passion fruit, rice, and mooncakes, promoting order agriculture to facilitate the entry of Hainan's quality products into the Greater Bay Area [4] - The "Hainan Agricultural Products Shenzhen Brand Week" was launched, featuring continuous exhibitions of agricultural products from five poverty-stricken counties in various Shenzhen supermarkets, enhancing brand influence and market share [6]

Core Viewpoint - The article highlights the efforts of Zheng Lijuan and her company, Wuzhishan Yexian Biotechnology Co., Ltd., to promote the brand development of Wuzhishan black tea, emphasizing its high quality and unique characteristics, aiming to increase its recognition both domestically and internationally [1][5]. Group 1: Company Initiatives - Zheng Lijuan, the general manager of Wuzhishan Yexian Biotechnology Co., Ltd., is focused on branding Wuzhishan black tea, which is known for its "amber soup and milk honey fragrance" [1]. - The company was established following the investment of Zheng's mother, who built a tea base in Wuzhishan after retiring [3]. - In 2014, Zheng initiated the application for geographical indication status for Wuzhishan black tea, leading to the formation of the Wuzhishan Tea Association with eight local tea enterprises [5]. Group 2: Industry Development - Wuzhishan black tea received the national geographical indication product title in November 2015, marking it as Hainan's first national-level tea geographical indication product [5]. - The tea planting area in Wuzhishan has expanded to over 170 hectares, with 134 hectares in the main production area of Shuiman Township, where more than half of the local farmers are engaged in tea-related work [6]. - The income from tea has become a primary source of revenue for local farmers, contributing to their improved living standards and stimulating local tourism and hospitality businesses [6]. Group 3: Future Plans - Zheng plans to expand the planting area of Wuzhishan black tea and enhance market recognition through cultural and tourism activities, aiming to establish both online and offline branding sales channels [6].