矩阵持续壮大，品牌效应越来越强 "海南鲜品"俏销冬交会 12月5日，在冬交会现场，国外嘉宾体验农具产品。 海南日报全媒体记者 王赫 "鱼肉鲜美、细腻，口感丰富，欢迎大家品尝!"12月5日，第28届中国(海南)国际热带农产品冬季交易会海 南渔业展区，上演人气火爆的陵水金枪鱼"开鱼秀"，工作人员热情邀请观众品尝。 为让更多观众沉浸式体验"海南鲜品"的魅力，冬交会特别举行"海南鲜品"品鉴会，厨师们以精湛烹饪技 艺将海南本土优质食材化为一道道佳肴。 "第一次品尝临高烤乳猪，皮脆、肉细、骨酥、味香，太惊艳了!"来自广州的观众李勇边吃边赞，他手中 的购物袋已装满了文昌鸡、儋州粽子等特产，"在冬交会上能一站式买到这么多优质农产品，收获满满!" "海南鲜品"的吸引力不仅局限于观众，更成为采购商眼中的"香饽饽"。来自河北的采购商张先生穿梭于 各个展厅寻求合作，"我对海南农产品情有独钟，水果甜度高、口感好，蔬菜新鲜无污染，水产品更是品质上 乘。这次专门为年货市场而来，计划采购芒果、海鲜、东山羊等产品，把海南的'鲜'味带回北方!" "海南鲜品"的魅力，不止于"鲜"，更在于"质"，科技赋能让"田间"到"舌尖"全程可追溯、品质有保 障 ...

海南农垦馆一角。 海垦集团党委书记、董事长包洪文出席开幕式并致辞。他指出，当前，海垦集团正认真贯彻落实党的二十届四中全会和省委八届八次全会精神，抢抓自贸 港封关运作机遇，立足天然橡胶国家战略物资的提供者、农业现代化的引领者、深化国有企业改革的探路者定位，加快构建具有海垦特色和优势的现代化 产业体系。今年，海垦集团从冬交会首席合作伙伴再次升级为联合主办方，充分体现了省委、省政府和社会各界对海垦的信任。真诚邀请全国专家、各地 企业、客商到海垦洽谈合作，共同推动热带特色高效农业发展，为高质量建设海南自由贸易港、加快建设农业强国作出更大贡献。 包洪文致辞。 作为中国企业500强、海南农业主力军，海垦集团在本次冬交会期间还首次作为主办单位之一参加第二届中国国际热作产业大会，大会设置了天然橡胶产 业高质量发展分论坛、咖啡全产业链暨热带农业高质量发展之路分论坛、国际农产品加工与贸易分论坛。同时，还举办2025年企业家海南自贸港峰 会、"海垦集团|海南鲜品"品牌高铁专列启动仪式等多场活动，让平台"流量"变发展"增量"，将海垦优质品牌和产品推向更广阔的市场。 12月4日，以"聚农业精品·享自贸商机"为主题的2025年第28届中 ...

Core Points - The Hainan Provincial Department of Agriculture and Rural Affairs has announced the 2025 "Hainan Fresh Products" brand directory, which includes 20 enterprises such as Chengmai Fushan Coffee Co., Ltd [1] - The "Hainan Fresh Products" brand has integrated Hainan's rich agricultural resources and is expanding its brand influence [1] - The selection process involved self-declaration by operating entities, review and recommendation by local agricultural departments, and expert evaluation [1] Brand Development Strategy - The provincial agricultural department will guide brand cultivation entities to focus on creating high-quality products, strengthening quality foundations, and enhancing institutional development [1] - There will be an emphasis on strong supply chain connections to improve brand operation and protection capabilities, thereby enhancing competitiveness and influence [1] - Local public brands will strengthen management services for authorized enterprises, promoting quality, integrity, and brand protection [1] Dynamic Management and Evaluation - The provincial agricultural department will implement dynamic management of brand cultivation, including tracking services and effectiveness assessments [1] - If any brand development is found to be lagging or if authorized enterprises engage in illegal activities, immediate revocation will occur [1] - Brand entities are required to submit annual progress reports on brand cultivation by the end of each year [1]

Core Insights - The Hainan provincial government is focusing on upgrading agricultural products into branded goods with stories, standards, and experiences, aiming to enhance the "Hainan Fresh Products" brand [1] - The initiative emphasizes the importance of creating distinctive and high-quality agricultural brands that reflect Hainan's unique characteristics and advantages [2] - Ensuring strict quality control and establishing clear production standards are crucial for maintaining the reputation of Hainan's agricultural products [3] - Innovative marketing strategies are essential to attract consumers and enhance the appeal of Hainan's agricultural products, moving beyond traditional promotional methods [4] Group 1: Brand Development - The goal is to elevate agricultural products from local specialties to branded items that tell a story and meet quality standards [1] - The focus is on selecting high-quality products that highlight Hainan's unique agricultural advantages, such as the climate and soil conditions [2] Group 2: Quality Assurance - Establishing high production standards and a robust quality control system is vital for ensuring the safety and quality of agricultural products [3] - Implementing a traceability system for certified products will help maintain quality and enhance consumer trust [3] Group 3: Marketing Strategies - Innovative marketing approaches are necessary to engage consumers and effectively communicate the unique qualities of Hainan's agricultural products [4] - Utilizing creative storytelling and immersive experiences can enhance consumer interest and drive sales [4]