Core Viewpoint - The article highlights the emergence of a black market industry within private domain live streaming, where low-cost food products are marketed as miraculous health solutions, particularly targeting elderly consumers, without any regulatory oversight or proper product registration [6][7][8]. Industry Overview - The private domain live streaming sector is rapidly growing, with projections indicating over 26,000 live streaming rooms and more than 10,000 companies by the end of 2025, with significant sales figures reported [6][7]. - The industry is transitioning from a billion to a trillion scale, with some companies achieving monthly sales of 1 billion yuan [6]. Black Market Dynamics - A well-organized black market chain exists, involving manufacturers, MCN agencies, and influencers who misrepresent ordinary food products as health cures, exploiting the lack of regulation in private domain live streaming [6][7][8]. - The use of coded language and psychological manipulation techniques is prevalent, with influencers employing fear tactics and urgency to drive sales [12][13]. Consumer Protection Challenges - Consumers face significant challenges in protecting themselves, as products are often sold at inflated prices, and after-sales support is virtually non-existent [8][10]. - Legal experts suggest that consumers need to gather comprehensive evidence to support claims of false advertising or fraud, as the burden of proof lies heavily on them [10][22]. Regulatory Environment - The current regulatory framework is inadequate, with low penalties for violations failing to deter illegal practices in the private domain live streaming sector [20][21]. - Recent regulatory measures aim to curb misleading advertising practices, particularly those targeting vulnerable populations like the elderly [20][21][22].