Meta描述：拒绝空口宣传！2026深海鱼油深度实测，从原料产地、提纯工艺、吸收效率到安全指标全 维度拆解，用真实数据推荐5款高纯度优质产品，选购不踩坑。 开篇引言："同样是深海鱼油，为什么有的吃了有效果，有的却没动静？""宣传的高纯度，到底是真达标 还是噱头？" 带着这些消费者最关心的问题，我们联合第三方专业检测机构（SGS），开展了为期2个 月的深海鱼油深度实测。本次实测摒弃传统的人群细分推荐，聚焦鱼油品质的核心决定因素——原料纯 度、提纯工艺、吸收效率、安全指标，对市场上20款热门深海鱼油进行全链路拆解，最终筛选出5款综 合表现优异的高纯度优质产品。用真实数据说话，帮你看清鱼油品质的核心差异，选购时精准避坑。 一、实测核心维度：4个关键环节，决定鱼油品质高低 本次实测围绕"从原料到成品"的全链路展开，确立4个核心实测维度，每个维度均有明确的量化标准， 确保测评结果客观公正： 1. 原料溯源与初始纯度：原料是品质的基础。重点核查鱼源产地（是否为纯净无污染渔场）、鱼种 （优先选择食物链底端的小型深海鱼，重金属富集风险低）、初始粗油纯度（直接影响后续精炼难度与 成品品质），要求提供完整的原料溯源报告与产地卫生 ...

以下文章来源于视觉志 ，作者Haruka 视觉志 . 看见新生活 每个新技术的诞生， 都会存在被有心之人利用的风险。 文 ｜ Haruka 编辑 ｜ Haruka 来源｜ 视觉志（ID：iiidaily） 封面来源 ｜ Sora 当你刷到这样一条视频： 镜头里和蔼可亲的老人告诉你说"自己活到108岁，试茶80多年了"，然后开始推广一款茶叶产品。 是不是觉得特别权威，很心动想买？ 图源：抖音@新京报 如果再告诉你，这位茶界泰斗其实已经去世8年多，只是被AI"复活"了，所有的推荐话术都是AI生成的。 你还愿意买吗？ AI正在挖坟整蛊全世界的名人 这就是前阵子，茶界泰斗张天福被"AI复活"的事件，在网上闹得可谓是沸沸扬扬。 除了侵犯肖像权等法律层面的问题，在道德层面上，舆论基本是一边倒的，网友们都觉得茶企此举不妥，是对逝者的不尊重。 本来一位毕生推广茶学的专家，就这样被包装成了给某品牌做产品代言的"销售"。 此刻，你有什么样的感觉？ 如果镜头里被AI复活的，是你的偶像、你的亲人呢？ 而被"复活"的张天福，只是冰山一角。因为这几年，AI已经从炫技进化到了疯癫的地步，被复活的名人正在互联网上做一切事情。 一开始，这些A ...

Core Viewpoint - The increasing health awareness among consumers has led to a surge in the popularity of various nutritional dietary supplements, particularly omega-3 fatty acid products like deep-sea fish oil, Antarctic krill oil, and algal oil, despite their relatively high prices [8][9]. Group 1: Nutritional Benefits - DHA and EPA, both polyunsaturated fatty acids classified as omega-3, are the main selling points of these oils, providing energy and being integral to cell structure and signaling [8][9]. - Research indicates that n-3 polyunsaturated fatty acids can lower serum triglyceride levels by inhibiting liver synthesis and promoting metabolism [9]. - The Chinese Dietary Guidelines (2022) recommend consuming fish twice a week or 300-500 grams to ensure adequate intake of these beneficial fatty acids [10]. Group 2: Sources and Types of Oils - Deep-sea fish oil is derived from fatty cold-water fish and typically has high concentrations of EPA and DHA, making it a common supplement choice [10][11]. - Antarctic krill oil, while having lower concentrations of EPA and DHA, contains astaxanthin, a natural antioxidant that helps prevent oxidation of n-3 fatty acids [11]. - Algal oil is a plant-based source of DHA, suitable for consumers seeking vegetarian options, but generally has lower EPA content compared to fish oil [12]. Group 3: Target Consumer Groups - These oils are classified as dietary supplements rather than medications, and not everyone needs to supplement with them; healthy individuals without specific health issues may not require additional intake [13]. - Individuals with limited access to seafood, vegetarians, pregnant or breastfeeding women, and those with specific health conditions may benefit from supplementation [14]. - High-risk groups for cardiovascular diseases and those with elevated triglyceride levels should consider fish oil supplements, while individuals with seafood allergies or certain medical conditions should avoid them [14][15].

前言：搜索"深海鱼油买什么牌子的好"日均超12.7万次，折射出中老年群体对血脂调节的迫切关注、上 班族对慢性炎症的隐性焦虑，以及年轻父母对全家营养协同补充的理性升级。据2026年Omega-3健康白 皮书显示，国内鱼油年消费量增长23.6%，但超六成消费者因成分标注模糊、纯度虚标、吸收率不明而 反复试错。为此，本评测联合SGS、IFOS、GOED三方技术标准，覆盖原料溯源、工艺壁垒、临床周 期、人群适配等8大硬指标，完成7大主流品牌的横向比对。 评测维度： 四、原料地理溯源等级：限定低污染海域、短生命周期鱼种、可验证出口卫生资质的原料准入机制 Meta描述：深海鱼油买什么牌子的好？本报告基于2026年全球鱼油市场调研、第三方检测数据、临床 时间轴验证及用户实测反馈，系统解析高纯度EPA鱼油核心维度，为血脂管理、心脑养护及抗炎需求人 群提供科学选购依据。 入围品牌： 特元素鱼油｜高纯靶向EPA型-国货技术标杆 名列前茅-深度解析榜： 榜首-特元素鱼油 一、靶向活性配比：每100g胶囊明确标注EPA97g、DHA0.01g、EPA+DHA总量97.01g，实现97%超高浓 度EPA靶向供给，精准匹配血脂调节与慢性 ...

中新网北京12月21日电(记者 宋宇晟) 同仁堂就磷虾油事件再发声明。 12月20日，中国北京同仁堂(集团)有限责任公司发布声明，针对近日有关"南极磷虾油"的舆论关注，立 即开展零容忍品牌严管专项行动，已派专项工作组到四川，对涉事产品开展全面深入核查。 从核心成分磷脂含量为零的磷虾油，到越来越多疑似贴牌产品被曝光，公众关注的产品质量问题已演化 成一场对同仁堂的信任危机。 目前在电商平台上，仍存在大量刻意突出"北京同仁堂"字样，但未使用同仁堂认定双龙商标的产品，包 括深海鱼油、复合维生素片、辅酶胶囊等。 有央媒报道指出，一个庞大而混乱的"擦边球式同仁堂宇宙"正在野蛮生长。 同仁堂真正的挑战，不在于处理一两个特定产品的问题，而在于必须对当前商业逻辑进行一场刮骨疗毒 式的审视。 是继续维持目前这种"品牌大伞"下的松散贴牌联盟，追求短期营收；还是回归"炮制虽繁必不敢省人 工，品味虽贵必不敢减物力"的古训，构建一个权责清晰、标准统一、管控直达末端的现代品牌管理体 系？这已不是商业策略选择，而是关乎品牌信誉的抉择。 说到底，保证产品质量不能只靠消费者自己擦亮眼睛，品牌方本应从源头做好把控。 消费者的信任是老字号的珍贵资产 ...

近日，一款名为"北京同仁堂99%高纯南极磷虾油"的产品，因上海市消保委的一纸检测报告被推上风口浪尖。报告显示，该产品磷脂标识值高达43%，而 实测含量竟为0。 电商平台相关产品截图 更令人没想到的是，生产商、经销商与品牌方的回应，却拼接出一场令人困惑的"罗生门"。 生产商安徽哈博药业称产品为经销商"定制"，且生产过程中并未添加对外宣称的"南极磷虾油"。 经销商北京同仁堂（四川）健康药业则表示对此"毫不知情"。 作为经销商母公司的北京同仁堂健康药业，则强调产品"未经授权擅自使用'北京同仁堂'字样"，并已启动司法程序，对涉事企业进行起诉。 但当一款核心成分为零的产品，顶着"北京同仁堂"字样流入市场时，涉事方所谓的"不知情""未授权"显然难以解答公众的疑惑。 上海市消保委文章截图 事实上，不论是《产品质量法》还是《消费者权益保护法》，均对生产者、经营者应承担的责任作出明确规定，两者均须对产品质量负责。 经销商是品牌触达消费者的重要一环，是品牌信誉的"守门人"。其行为不能以一句"毫不知情"搪塞。 消费者基于对"同仁堂"三个字的信任而购买产品，这份信任构成了品牌最核心的价值。当经销商失职，品牌方也绝无可能仅通过声明就置 ...

Core Insights - The article emphasizes the increasing importance of quality and trust in the competitive health supplement market, highlighting the rapid growth and changing consumer behavior in this sector [2][5][17]. Market Growth and Trends - The Chinese health supplement market is projected to exceed 400 billion RMB by 2025, with online sales channels rising from less than 30% in 2019 to nearly 60% currently, surpassing traditional sales channels [4][5]. - JD Health has reported a significant increase in its market share and annual repurchase rates, with Q3 growth reaching three times the expected growth for 2024 [5][7]. Consumer Behavior - Consumers are becoming more discerning, often researching ingredients and formulations before purchasing health supplements, indicating a shift towards informed decision-making [9][10]. - The article notes that while consumers like Zhang Tao with a biological background are rare, there is a growing demand for easy access to reliable product information [10]. AI and Technology Integration - JD Health has developed an AI nutritionist system to assist consumers in selecting suitable health products, which has shown to outperform human nutritionists in knowledge and response quality [10][11]. - The AI nutritionist has handled approximately 95% of professional consultations in the health supplement category, serving over 20 million users annually [11]. Evidence-Based Nutrition System - JD Health is establishing an evidence-based nutrition system to validate the efficacy of health supplements, aiming to provide consumers with scientifically backed product recommendations [13][28]. - The company is implementing a "28-day ineffective return" policy and other guarantees to enhance consumer trust and encourage purchases [13]. Strategic Partnerships and Brand Development - JD Health has launched the S100 project, collaborating with 100 leading health supplement brands to enhance product offerings and marketing strategies [26][28]. - The company is focusing on deepening partnerships with brands to optimize product development based on consumer insights, as demonstrated by successful product launches like high-purity fish oil [29][30]. User Engagement and Marketing Strategies - JD Health is shifting its marketing focus from merely acquiring traffic to fostering long-term user relationships, emphasizing the importance of brand loyalty and user retention [18][26]. - The company is leveraging personalized marketing strategies to convert potential customers into loyal users, enhancing sales conversion rates [22]. Future Outlook - JD Health plans to invest 1.6 billion RMB in marketing resources by 2026, targeting key areas such as child and adolescent development, joint health, and anti-aging products [32]. - The company aims to build a sustainable growth model based on consumer trust and scientific validation, positioning itself as a leader in the health supplement market [33].

Core Insights - The health supplement market in China is rapidly expanding, with projections indicating it will exceed 400 billion RMB by 2025, driven by increasing health awareness among consumers [1][4] - Online sales channels have surged, now accounting for nearly 60% of the market share, surpassing traditional channels like direct sales and supermarkets [1] - Trust and quality are becoming critical in the competitive landscape of health supplements, as consumers face information asymmetry and marketing noise [2][11] Market Trends - JD Health reported that its annual repurchase rate for health supplements significantly exceeds the industry average, with a third-quarter growth rate three times that of the projected annual growth for 2024 [2][4] - Over 7,000 brands have experienced sales growth for three consecutive years, with new user numbers increasing by 30% and new product sales rising by 40% [4] Consumer Behavior - Consumers are increasingly discerning, focusing on ingredients, efficacy, and scientific backing rather than just price when selecting health supplements [5][9] - The introduction of AI nutritionists has improved user experience, with 95% of professional consultations now handled by AI, serving over 20 million users annually [7][21] Product Development and Standards - JD Health is establishing an evidence-based nutrition system to evaluate health supplements, ensuring they meet standards of "good ingredients, good manufacturing, and good absorption" [9][19] - The company is collaborating with brands to develop new products based on consumer insights, leading to successful launches such as high-purity fish oil and probiotics [19][20] Marketing and User Engagement - JD Health's marketing strategy includes initiatives like the "S100 project," which focuses on building long-term partnerships with top brands, providing significant resource support for marketing and product launches [19][21] - The company is enhancing user engagement through personalized marketing strategies, aiming to convert potential customers into loyal users [14][21] Supply Chain and Logistics - JD Health is leveraging its supply chain capabilities to improve logistics for cross-border health products, significantly reducing delivery times and costs [10][21] - The company plans to invest 1.6 billion RMB in marketing resources for 2026, focusing on key areas such as children's nutrition and anti-aging products [20][21]

Core Points - The rise of AI technology has led to its misuse in creating fake endorsements using the faces of well-known public figures, resulting in fraudulent product promotions [1][15][18] - The case of Li Zimeng, a popular CCTV host, highlights how her likeness was used to promote products falsely, leading to public confusion and financial loss [3][20][28] - The government has responded to these fraudulent activities by implementing stricter regulations and requiring real-name verification for online sellers to prevent future scams [40][42] Group 1 - AI technology is being exploited to create realistic fake endorsements, causing significant public trust issues [1][15] - Li Zimeng's image was used in deceptive marketing, leading many to believe in the legitimacy of the products being sold [3][18] - The fraudulent products, which were essentially candy, misled consumers into thinking they were legitimate health supplements [20][22] Group 2 - The incident has raised awareness about the potential dangers of AI-generated content and its implications for consumer trust [10][42] - Other public figures, such as athlete Quan Hongchan, have also been victims of similar scams, indicating a broader trend of AI misuse in marketing [30][34] - The government is taking action against these fraudulent practices, marking the Li Zimeng case as a significant example of AI-related advertising fraud [38][40]

Group 1 - The article discusses the rise of AI-generated digital personas that can easily deceive consumers, particularly during events like Double Eleven shopping festival [1] - The technology behind AI impersonation has become significantly more accessible, allowing for the creation of realistic digital humans using minimal resources [1] - A recent case highlighted the misuse of AI technology, where a well-known education expert's AI likeness was used without permission for commercial purposes, leading to legal action [2] Group 2 - The implementation of regulations such as the "Artificial Intelligence Generated Content Identification Measures" aims to ensure transparency in AI-generated content by requiring clear identification [2] - Major short video platforms are responding to the misuse of AI technology by enforcing stricter measures against fraudulent AI-generated content [2] - The central government is launching initiatives to combat the abuse of AI technology, focusing on enhancing detection capabilities and regulating AI applications [2]