Core Insights - The article highlights the surge in demand for warm clothing, particularly thermal underwear, due to a significant drop in temperatures in Hangzhou, with the lowest recorded temperature at 0.2°C [1] Group 1: Online Sales Growth - Online platforms have become the preferred shopping channel for consumers seeking warm clothing, with a notable increase in search volume for "thermal underwear" exceeding two times in the past week [2] - The brand "Carbin Koneer" reported a daily order increase of at least 10% following the cold weather, with a total of nearly one million thermal underwear sets prepared for the season [2] - The use of artificial intelligence for data analysis has enabled companies to predict sales trends and optimize logistics, ensuring timely delivery of products [2] Group 2: Offline Sales Activity - Traditional wholesale markets, such as the Hangzhou Four Seasons Qing Clothing Market, have experienced a significant uptick in activity, with increased demand for thermal underwear, especially from northern provinces [3] - Merchants are actively promoting thermal clothing, with discounts and a variety of styles prominently displayed to attract customers [3] - Sales of warm footwear, such as fleece-lined and down slippers, have also increased by approximately 10% compared to last year, driven by the cold weather [3] Group 3: Food and Beverage Trends - The cold weather has led to a rise in demand for hot pot ingredients and warming foods, with specific items like beef balls and hot pot bases seeing a notable increase in sales [4] - Local markets report a surge in sales of root vegetables, particularly white radishes, as consumers seek comforting meals during the colder temperatures [4]