商报讯(通讯员王乐斌实习记者杨轲莹记者周雨菲)昨天，杭州主城区气温再次刷新下半年最低纪录，仅 为0.2℃，冻人的寒风也迅速点燃了"温暖经济"。随着气温逐日下降，保暖成为消费者选购商品的首要 条件。其中，以保暖内衣为代表的冬季服饰呈现爆发式增长，线上线下（300959）市场一片火热。 线上订单激增 人工智能成企业销售"加速器" 线上平台成为消费者"御寒购物"的首选渠道。刚刚过去的"双十二"，市民方女士下单了三套保暖内 衣，"这两天出门冷风吹得直打哆嗦，得赶紧给全家都准备好贴身的保暖衣物。" 数据显示，多个主流电商平台"保暖内衣"关键词搜索量在过去一周内环比激增超过两倍，相关品类成交 额普遍实现翻倍以上增长。 以专注新疆棉内衣的品牌"Carbin Koneer酷冰酷热"为例，其销售数据成为市场热度的缩影。品牌创始人 韩洪波这两天忙得不可开交，冷空气强势入场后，公司线上店铺订单量激增，"最近一周，每天至少以 10%的趋势提增，根据后台显示，新疆棉系列保暖套装、保暖背心等产品最受消费者青睐。" 面对源源不断的客流，企业也做了充分的准备，韩洪波透露，相较于去年，他们今年预备了近百万套保 暖内衣，首批20万套已在10月初 ...

新老品牌以产品创新撬动"温暖经济"增量市场 阿胶被誉为"滋补之王"，自古以来，因其极高的滋补价值而备受追捧。在现代养生中，阿胶的应用形式 早已不仅限于传统的阿胶块、阿胶浆，而是与休闲零食相融合，演变出阿胶枣、阿胶糕等多种形式，成 为日常滋补食品。 建厂70多年的东阿阿胶，近年来不断创新产品形态，陆续推出速溶阿胶粉"小金条"系列、桃花姬阿胶 糕，以及以阿胶枣为主打产品的遇元气健康零食系列。 央广网北京12月9日消息（记者 郭彦伟）时令已过大雪，一年中最冷的时节即将到来，也到了最该养生 的季节。在电商平台，保暖、滋补产品迎来消费高峰。 另一方面，随着年轻消费群体的崛起，碎片化养生、轻养生逐渐成为风潮。阿胶奶茶、无水泡脚……年 轻人的养生方式变化，也倒逼品牌商家不断创新产品，以满足消费者多元需求。 为了顺应这一潮流，老牌滋补品牌东阿阿胶在抖音电商卖起了阿胶枣，为的是让年轻人元气满满；新生 代国民养生品牌真不二则凭借全网原创首发"无水泡脚"热敷靴、乌龙茶香热敷颈枕等，吸引了消费者。 "随着大家的滋补意识不断提高，年轻人的养生需求增长非常快，东阿阿胶的产品也要进行年轻化转 型，这些产品满足了年轻消费群体便捷养生的需求。 ...

Group 1 - The core idea of the articles revolves around the development and impact of women's cooperative workshops in Hangzhou, which utilize traditional handcraft skills to create economic opportunities for women and support community welfare [1][2][3] - The "Bay Sister" team in Qiantang District has created over 30 handmade basketball ornaments, showcasing the dedication and craftsmanship of local women, which also serves to motivate athletes during events like the Asian Games [1] - The workshops have diversified into various crafts, including hand-woven bracelets, knitting, and traditional paper art, with nine grassroots women's cooperative workshops established in Qiantang District alone, contributing to a "warm economy" through community engagement and charitable donations [1] Group 2 - The "Tang Sister" women's cooperative workshop in Linping District has successfully generated a sales revenue of 100,000 yuan in one year, highlighting the potential for local crafts to thrive in the market [2] - Hangzhou currently has 678 women's cooperative workshops, employing over 28,000 women and distributing over 300 million yuan in annual processing fees, indicating a significant economic impact [2] - The city’s women's federation plans to continue promoting women's cooperative initiatives by exploring new models and leveraging local industry chains to enhance the effectiveness of these workshops [3]