Core Viewpoint - The article discusses the initiatives taken by Ping An Life Insurance Shenzhen Branch to enhance financial consumer protection and education, aligning with regulatory expectations and promoting financial literacy among the public [2][3]. Group 1: Financial Consumer Protection Mechanism - The company emphasizes a "mechanism first" approach to build a clear and efficient consumer protection system, focusing on system construction, structural optimization, and key content promotion [3]. - A Consumer Rights Protection Committee has been established to coordinate consumer protection affairs and clarify departmental responsibilities [3]. - The company has created a comprehensive consumer protection network that ensures collaboration across departments and covers all business processes [3]. Group 2: Financial Literacy and Risk Awareness - The company aims to enhance consumer risk awareness and the capabilities of frontline staff through a "three-in-one" educational framework of education, training, and warning [4]. - Offline promotional activities include compliance posters in business locations and dedicated consumer protection areas for educational materials [5]. - Online initiatives involve a monthly updated electronic journal on illegal financial activities and mandatory training for all employees, achieving a 100% coverage rate [5]. Group 3: Combatting Financial Malpractices - The company has launched actions against illegal insurance practices, including a reward mechanism for reporting illegal activities, with rewards up to 30,000 yuan [6]. - A comprehensive management process has been established to identify and control financial malpractices, utilizing technology for improved efficiency and accuracy [6]. Group 4: Innovations in Pension Finance - The company integrates insurance and pension services, focusing on comprehensive solutions that combine financial products with elder care services [7]. - Advanced technologies such as AI and big data are employed to provide personalized insurance services, achieving a 99% online service operation level [7]. - Specific measures for elder care include an optimized claims process through the "Golden Manager" app and home service options for clients over 60 [8]. Group 5: Commitment to Quality Development - The company aims to enhance financial services to be more adaptable and warm, responding to the theme of "protecting financial rights and assisting a better life" [9]. - The year 2025 is highlighted as a critical period for advancing China's pension and health insurance systems, with the introduction of the "Insurance Health Consultant" role to support comprehensive health and pension services [9].