平安居家养老项目

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平安银行青岛分行:创新推动“居家养老项目” 以金融“活水”滋养银发经济生态
Qi Lu Wan Bao· 2025-06-25 15:13
Core Insights - The company is actively responding to the challenges posed by the aging population in China by developing a comprehensive elderly care financial strategy that integrates financial services with healthcare and elderly care ecosystems [1] Group 1: Project Overview - The "Ping An Home Care Project" has been recognized as a "Good Financial Product" in the elderly care sector, based on a model where 90% of elderly individuals receive home care, 7% community care, and 3% institutional care [2] - The project features a triadic service system that includes an intelligent caretaker for real-time monitoring of risks, a life caretaker providing 24/7 online services, and a medical caretaker connecting with 50,000 medical experts and top hospitals for comprehensive health management [2] Group 2: Technological and Standardization Efforts - The project leverages a digital platform that integrates resources from 235,000 pharmacies and employs AI risk warning models for rapid response, achieving a 98% accuracy rate in fall monitoring [3] - The company has led the establishment of four industry standards related to rehabilitation care and elderly-friendly modifications, collaborating with over 40 professional service providers to create a nationwide service network [3] Group 3: Market Expansion and Social Responsibility - As of the end of 2024, the service network will extend to 75 cities, having served over 160,000 clients and integrated 150 quality service providers with 26,000 nursing beds [3] - The company has initiated a public welfare program, donating 300,000 safety assessment plans and 2,000 fall prevention service packages, demonstrating its commitment to social responsibility [3] Group 4: Localized Practices and Financial Innovation - The Qingdao branch of the company has conducted over 140 home care-themed salons, reaching 500 families and successfully converting 623 insurance policies with a first-year premium of 120 million [4] - The branch is focused on nurturing the silver economy by providing financial services to elderly clients, having served over 38 households by May 2025, and plans to continue enhancing its service network and financial innovations [4]