保障金融权益，助力美好生活，保险"圳"行动。从9月15日起，深圳第三届金融教育宣传节暨2025年金 融教育宣传周持续落地。深圳金融监管局、深圳市地方金融管理局、中国人民银行深圳市分行、深圳证 监局等监管部门联动各方力量，指导组织行业社团、居民金融素养提升工程、金融机构等举办系列生动 有趣、可知可感的金融知识学习活动，为鹏城市民构筑金融权益的"铜墙铁壁"。作为金融重镇，近年来 深圳将金融消费者权益保护工作融入城市金融治理体系，以先行探索的姿态，形成与本地金融生态相适 配的消保工作路径。平安人寿深圳分公司如何坚持人民至上，响应监管精神，贯彻"金融为民"，构筑长 效机制？为此，笔者对话平安人寿深圳分公司党委书记、总经理胡滨，解锁来自保险行业的责任与担 当。 构筑"教育-培训-警示"三位一体格局 问：金融消保，机制先行。为构建责任清晰、高效顺畅的消保工作体系，平安人寿深圳分公司从哪些方 面入手，通过横向发力、纵向到边，全面深入推进金融消保工作机制建设？ 胡滨：公司以"金融消保，机制先行"为核心理念，从体系构建、架构优化和重点内容推进三方面入手， 全面深化金融消保工作机制建设。一是完善消保工作体系：成立消费者权益保护事 ...

Core Insights - The company is actively responding to the challenges posed by the aging population in China by developing a comprehensive elderly care financial strategy that integrates financial services with healthcare and elderly care ecosystems [1] Group 1: Project Overview - The "Ping An Home Care Project" has been recognized as a "Good Financial Product" in the elderly care sector, based on a model where 90% of elderly individuals receive home care, 7% community care, and 3% institutional care [2] - The project features a triadic service system that includes an intelligent caretaker for real-time monitoring of risks, a life caretaker providing 24/7 online services, and a medical caretaker connecting with 50,000 medical experts and top hospitals for comprehensive health management [2] Group 2: Technological and Standardization Efforts - The project leverages a digital platform that integrates resources from 235,000 pharmacies and employs AI risk warning models for rapid response, achieving a 98% accuracy rate in fall monitoring [3] - The company has led the establishment of four industry standards related to rehabilitation care and elderly-friendly modifications, collaborating with over 40 professional service providers to create a nationwide service network [3] Group 3: Market Expansion and Social Responsibility - As of the end of 2024, the service network will extend to 75 cities, having served over 160,000 clients and integrated 150 quality service providers with 26,000 nursing beds [3] - The company has initiated a public welfare program, donating 300,000 safety assessment plans and 2,000 fall prevention service packages, demonstrating its commitment to social responsibility [3] Group 4: Localized Practices and Financial Innovation - The Qingdao branch of the company has conducted over 140 home care-themed salons, reaching 500 families and successfully converting 623 insurance policies with a first-year premium of 120 million [4] - The branch is focused on nurturing the silver economy by providing financial services to elderly clients, having served over 38 households by May 2025, and plans to continue enhancing its service network and financial innovations [4]