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多项举措激活国庆中秋假期消费活力
Yang Shi Wang· 2025-10-03 12:04
Core Insights - The article highlights the collaborative efforts of local governments and financial institutions to boost consumer spending during the National Day and Mid-Autumn Festival holidays, resulting in a surge in holiday consumption activity [1] Group 1: Consumer Loan Policies - Personal consumption loan interest subsidy policies are being rapidly implemented across various regions, with some banks in Meishan, Sichuan, reporting over a 50% year-on-year increase in consultation and selection volume due to the establishment of green approval channels for consumption loans [1][3] Group 2: Travel and Tourism Innovations - The tourism market is seeing innovative measures such as the "credit travel" initiative in Huangshan, Anhui, which allows tourists to book tickets and hotels for free upfront, enhancing travel convenience with options for cancellation [5] - During the National Day cultural and tourism consumption month, over 29,000 cultural and tourism activities will be held, with more than 480 million yuan in consumer subsidies being distributed to stimulate spending [7] Group 3: Consumer Subsidies - Various regions are organizing numerous promotional activities and distributing government consumption vouchers, with Tianjin hosting over 400 events and providing approximately 46 million yuan in subsidies, while Henan is issuing 110 million yuan in general consumption vouchers across multiple sectors [5][7]
假日暖心服务“新姿势”圈粉年轻群体 “先游后付”成撬动二次消费“流量密码”
Yang Shi Wang· 2025-10-03 02:50
央视网消息:从多家平台的数据来看,这个国庆中秋假期,机票、酒店、景区门票等核心产品的预订量均大幅超越2024年同期。与 此同时,记者注意到,不少地方创新启用了0元预订的"信用游",提升游客在出行预订中的体验感。 这两天,在世界文化遗产地——黟县西递、宏村的古村落,不少游客慕名而来,感受徽州的千年文脉魅力。而当地推出的0元预 订"信用游"更成为吸引游客的一大亮点。 游客在预定景区门票、酒店的时候,可凭借信用免押金,实现"先游玩后支付"。如果游客因故无法出行需要退订,订单可以直接取 消退回信用额度。 河北游客邓艳表示,以前出来玩,都要排队买票,又退订,又交押金,现在有"信用游"之后,就是先游玩,再统一结账,让她既省 心又安心。 据了解,这种"先游后付"的新模式对年轻消费群体的吸引力尤为明显。 休宁县齐云山生态文化旅游度假区线上销售负责人毕世权介绍,从数据来看,青年消费客群的比例从原先的20%,提升到现在45% 左右。同时,也刺激了景区的二次消费和复购率,也提升了景区的口碑。 如今,"信用游"已经拓展到黄山200多家酒店、50多家景区。截至目前,黄山通过"先游后付"模式支付的旅游订单已经超过了30万 单。 ...