在阅读文章前，辛苦您点下"关注"，方便讨论和分享。作者定会不负众望，按时按量创作出 更优质的内容。 假如你是一个跨境电商卖家，每天睁开眼睛要盯汇率，关税政策一变动，利润就被吞掉一大块，好不容 易算清楚成本，却突然又冒出一个更大的隐忧——美国国税局（IRS）盯上了你。 是不是以后所有来自美国的收入，都要严格缴纳联邦所得税？是不是FBA、第三方海外仓、自营仓这些 模式，都可能被认定为"在美国从事贸易"？ 这不是危言耸听，监管正在变严，"合规"已不再是选择题，而是生死门。 税务这根"紧箍咒"，早就戴上了 其实美国的法律并没有突然变，只要构成"有效关联收入（ECI）"，理论上就该纳税。 只是过去监管松、查得少，很多人觉得"不交也没事"，可现在不同了，IRS动用了AI、大数据，甚至支 付平台的交易流水，都能直接比对，曾经的"模糊地带"，正一点点被照亮。 卖家们最担心的是：是不是只要用了FBA，就一定要交税？答案并不简单，因为有《美中所得税协定》 这张"护身符"，只要没有形成"常设机构"（PE），大部分FBA卖家仍能豁免缴税。 文|昕昕 前言 美国"迫不及待"，卖家更要冷静 为什么美国现在盯得更紧？算一笔账就明白了，20 ...

跨境电商领域迎来合规新挑战——自美加站点实施TIC直接验证制度以来，部分卖家因未及时适配规则遭遇产品下架危机。主营儿童拼插玩具的亚马逊卖家 张先生，近期便因政策变动经历了一场"合规突围战"，其经历折射出行业转型期的阵痛与机遇。 张先生的店铺原本经营顺利，凭借创新设计与性价比优势，产品长期占据类目销量前列。然而，一封来自亚马逊的合规通知打乱了发展节奏：平台要求其儿 童玩具必须通过TIC（第三方检测机构）直接验证并上传报告，否则将强制下架。这一要求令他困惑不已——此前，他已在国内通过CNAS认证实验室完成 全项检测，并持有合规文件。 行业专家指出，TIC直接验证制度的推行，标志着跨境电商合规进入"深度验证"阶段。卖家需建立"检测-认证-上传"全链条合规体系，仅持有基础检测报告 已不足以应对平台要求。提前布局合规流程、选择专业TIC机构合作，成为卖家规避风险的关键。 经多方查询，张先生发现，亚马逊自2025年9月起在北美市场推行"TIC直连"机制，卖家需通过平台指定的检测机构完成审核，个人上传的检测报告将不再被 认可。这意味着，即使卖家持有国内权威实验室的检测文件，仍需经TIC机构二次核验才能获得平台准入资格。 数 ...

Market Overview - The European e-commerce market is mature and diverse, with an overall GDP of approximately $19.4 trillion in 2024 and an e-commerce penetration rate of 45.9%, expected to rise to 67.1% by 2025, with over 586 million online shoppers [1][11][12] - The five key countries (UK, France, Germany, Italy, Spain) account for over two-thirds of Europe's GDP and are core markets for cross-border e-commerce [1][18][21] - E-commerce sales in the five countries are projected to grow from €389 billion to €565 billion, with a growth rate of 7.8% [12][35] Consumer Preferences - UK consumers prefer free shipping and next-day delivery; German consumers prioritize product quality and privacy; French consumers focus on fashion and delivery efficiency; Spanish consumers show rapid e-commerce growth with high acceptance of Chinese goods; Italian consumers favor desktop shopping and value brand reputation and reward programs [1][2][11] Platforms and Competition - Besides Amazon, local platforms such as Germany's OTTO, France's Cdiscount, and ManoMano in home and garden are showing significant growth potential [1][17] - TikTok has expanded its reach across six major European markets, becoming an important traffic source for younger users [1][2] Compliance and Regulations - Key compliance areas include VAT declaration, data protection (GDPR), product certification (CE, EPR), and intellectual property [1][2] - Specific requirements vary by country, such as Germany's packaging law registration and Italy's EPR compliance [1][2] Marketing Strategies - Meta (Facebook, Instagram) has over 80% penetration in Europe, with advertising needing to align with local languages and interests; German CPM is around €6-10, while French CPC is approximately €0.5-1.5 [2] - TikTok's primary user base is aged 18-34, requiring native content and interactive formats like challenges and live streams [2] - Potential product categories include outdoor sportswear, indoor gardening (smart devices), home beauty devices (AI customization), and home fragrances (natural ingredients), emphasizing eco-friendly materials and localized designs [2] Logistics and Payment Preferences - European consumers favor local warehouse delivery, with 72% of UK users valuing free shipping; Germans prefer invoice payments, while Spaniards rely on credit cards [2] - Cross-border e-commerce must balance local operations with compliance requirements, leveraging social media ecosystems and data analytics for precise user targeting [2]

Core Viewpoint - The article emphasizes the importance of a comprehensive, compliant, and technologically open cross-border e-commerce system for companies looking to expand internationally by 2025, highlighting the advantages of the open-source cross-border mall system launched by Shangtao Cloud [1]. Group 1: Open Source Architecture and Multi-Language Multi-Vendor Features - Shangtao Cloud's cross-border mall source code utilizes a popular framework with all code being open-source and unencrypted, allowing for deep customization by enterprises [3]. - The system includes an intelligent multi-language engine that supports easy switching between Chinese and English, as well as the addition of various language interfaces [3]. - The multi-vendor management feature offers comprehensive qualification review, store grading, and regional tax rate functionalities, catering to platform-based operations [3]. - The "multi-country mirror deployment" solution enhances cross-border access speed, with a reported 60% improvement in access speed for Southeast Asian users [3]. Group 2: Adaptation to 2025 Cross-Border Compliance Requirements - The Shangtao Cloud source code includes multiple compliance features tailored for the new cross-border e-commerce regulations set to be implemented in 2025 [4]. - Tax compliance allows for the customization of VAT and sales tax settings for 30 countries, ensuring international operations are compliant [4]. - Data security is enhanced with built-in GDPR and CCPA protection modules, offering user data encryption and cross-border transmission solutions [5]. - Payment compliance is supported through integration with PSD2 strong authentication and 3DS2.0 secure payment protocols, reducing chargeback risks [5]. - The system provides compliance self-check tools to monitor legal risk points in business flows, allowing for flexible adjustments to compliance logic in response to policy changes [5]. Group 3: Global Operations and Localization Solutions - The open-source system offers a complete toolkit for cross-border operations, including an intelligent pricing system that adjusts display prices based on real-time exchange rates and logistics costs [6]. - Multi-time zone management allows for promotional times and order processing to be displayed according to target market time zones [6]. - Localized marketing templates are pre-set within the system to facilitate marketing activities [6]. - The system can interface with various national customs systems to automatically generate customs declarations and certificates of origin [6]. - Special emphasis is placed on supporting emerging markets, providing local payment interfaces and logistics solutions for regions like Southeast Asia, the Middle East, and Latin America [6]. Group 4: 2025 Outbound Strategy and Implementation Recommendations - As global e-commerce regulations tighten, compliance capability is highlighted as a core competitive advantage for outbound enterprises [7]. - The Shangtao Cloud open-source cross-border mall source code offers a "compliance + flexibility" combination, meeting legal requirements while allowing for customization [7]. - Companies planning to expand internationally in 2025 are advised to form a technical team of 5-10 members focused on architecture and compliance module development [7]. - It is recommended to prioritize regions where Shangtao Cloud has already adapted deeply, such as Southeast Asia and the Middle East [7]. - Compliance budget should include system compliance modification costs, estimated to account for about 20% of total project investment [7]. - Long-term planning should involve establishing a policy monitoring mechanism to continuously optimize compliance solutions using the advantages of open-source [7]. - The open-source system is particularly suitable for growing cross-border enterprises with an annual GMV between 30 million and 500 million, providing cost control and the ability to build compliant international e-commerce platforms [7].

Core Insights - The article emphasizes the necessity for compliance with various regulations and platform requirements for exporting shampoo in the context of the rapidly growing global cross-border e-commerce market [1] Product Safety and Certification Requirements - For the EU market, compliance with the Cosmetic Products Regulation (EC 1223/2009) is mandatory, including product registration through the CPNP portal and adherence to ingredient and labeling requirements [11] - In the US market, shampoos must comply with FDA regulations, including factory registration and ingredient declaration [11] - Southeast Asia and Middle East markets require specific certifications such as Halal certification and SIRIM certification in Malaysia [11] Platform Entry Requirements - Amazon requires product liability insurance with a minimum coverage of $1 million and brand registration documentation [3][4] - AliExpress and Alibaba International require trademark registration or acceptance notices, with some categories needing brand authorization [6] - Localized labeling in English and the target market's language is necessary for platforms like Shopee and Lazada [8] Packaging and Environmental Compliance - Packaging materials must be registered, and compliance with recycling directives is essential for the EU market [12] - Specific regulations such as the UK plastic tax and Germany's VerpackG require additional compliance measures for packaging [12] Other Core Requirements - Microbial testing is necessary to ensure products are free from pathogenic contamination [10] - Stability testing and heavy metal testing must meet the limits set by various countries [14] - Simplified customs procedures are available for eligible exports, reducing clearance costs [14] Summary - Exporting shampoo through cross-border e-commerce necessitates a multi-faceted compliance approach, covering product safety certifications, platform entry requirements, packaging regulations, and regional legal adaptations. Companies should establish compliance teams or collaborate with third-party service providers to manage qualification documents systematically [13]

Core Insights - The article emphasizes that cross-border e-commerce has become a core avenue for Chinese companies to expand internationally, with increasing competition expected by 2025 due to the rise of platforms like TikTokShop and policy adjustments from major players like Amazon and Temu [1] Group 1: Challenges for New Sellers - Limited budgets create a conflict with functional requirements, as small sellers often struggle to afford traditional ERP systems, which can cost tens of thousands of yuan annually [3] - The complexity of platform rules poses compliance risks, with Amazon tightening its compliance checks, leading to many store closures due to issues like patent infringement and trademark violations [4] - Data silos and efficiency bottlenecks arise from the fragmented use of traditional tools, resulting in low operational efficiency and high error rates in manual data entry [5] Group 2: Tool Recommendations - Free/low-cost tools like Global Trade Assistant provide comprehensive basic functions, supporting management across over 30 platforms and offering features like bulk translation and inventory synchronization [6] - Mid-tier tools such as Tongtu ERP charge per order and cover the entire procurement and inventory process, with new features like intelligent pricing based on competitor analysis [10] - High-end tools like Lingxing ERP offer integrated financial and advertising management, with new capabilities for multi-platform order processing and real-time profit calculation [14] Group 3: Operational Strategies - The article presents a case study of a home goods seller using a drop shipping model, achieving an 80% increase in efficiency and a 70% reduction in labor costs through automation tools [18] - A case study of a 3C boutique seller illustrates how combining Lingxing ERP with PayPal for financial risk control led to a 40% increase in annual sales and an 8 percentage point rise in net profit margin [19] Group 4: Future Trends - Sellers are advised to focus on tool extensibility to capture emerging market opportunities, with platforms like TikTokShop expanding into new regions [20] - The integration of AI and RPA is expected to become standard for scalable operations, with tools like Shizai RPA enhancing efficiency across various operational aspects [21] - Building compliance capabilities is crucial for navigating platform policy changes, with tools offering features for infringement detection and compliance monitoring [22]

博鳌报告：DeepSeek凸显美国制裁下中国的发展韧 性 3月25日，博鳌亚洲论坛发布的一份报告测算，2025年亚洲经济增速将提升0.1个百分点至4.5%，但贸易 摩擦和地缘政治局势紧张使得亚洲经贸持续承压。 亚洲经贸承压 此次发布的《亚洲经济前景及一体化进程2025 年度报告》（下称"报告"）提到，2025年亚洲经济将温 和回升。根据论坛研究院的测算，今年亚洲经济增速预计将增至4.5%，略高于2024年的4.4%。按购买 力平价计算，亚洲经济体GDP总量占世界的比重，预计将由2024年的48.1%上升至2025年的48.6%。 如果只算中国之外的东亚其他经济体，其2025年加权实际GDP 增长率将下降1.0个百分点至3.3%，除中 国之外的其他亚洲经济体2025年加权实际GDP 增长率也将下降0.3 个百分点至4.2%。报告认为，这反映 出中国经济增长对地区的贡献非常关键。 不过，贸易摩擦阴云持续笼罩。2025年1月20日，美国新一届政府宣称要对来自墨西哥和加拿大的输美 商品征收25%的关税，并对所有中国输美商品额外加征10%的关税，尽管很快宣布暂缓对墨西哥和加拿 大征税，但其引起的新一轮贸易摩擦的阴影给世 ...

Core Viewpoint - Temu is determined to continue its expansion in Vietnam despite facing regulatory challenges and a temporary suspension of operations due to compliance issues with local e-commerce laws [2][4][10]. Group 1: Temu's Operations in Vietnam - Temu has achieved significant performance in Vietnam prior to its suspension, with daily orders reaching tens of thousands and generating millions in GMV [6]. - The company offered discounts of up to 90% and employed aggressive marketing strategies, which attracted a large number of Vietnamese consumers [6][8]. - The low-price strategy has raised concerns among local sellers, who struggle to compete, leading to market instability [7][8]. Group 2: Regulatory Challenges - Temu's suspension was primarily due to non-compliance with Vietnam's e-commerce regulations, including failure to submit a business registration application and issues related to tax and financial reporting [8][10]. - The Vietnamese government has a strong protective stance towards local businesses, which complicates the operational landscape for foreign e-commerce platforms like Temu [8][10]. Group 3: Market Potential and Competition - Vietnam's e-commerce market is projected to reach $13.8 billion in 2024, with a significant increase in online shopping expected as consumer habits shift [12]. - The competitive landscape is dominated by Shopee, holding 59.2% market share, while TikTok Shop has rapidly grown to capture 23.3% [12][13]. - Temu's potential re-entry into the market could disrupt local brands and existing platforms, intensifying competition [12][15]. Group 4: Future Outlook - Analysts believe that if Temu resolves its compliance issues, it has a strong chance of returning to the Vietnamese market [10]. - The ongoing changes in the Vietnamese government may also influence the regulatory environment and Temu's prospects [10].